This policy applies to products listed on TikTok Shop by Tokopedia. For products listed on Tokopedia, please refer to the Pusat Edukasi Seller Tokopedia.

---

1. Overview

1.1 Introduction

The TikTok Shop by Tokopedia Product Listing Guidelines have been drafted with the express purpose of:

• Building a positive shopping environment on TikTok Shop by Tokopedia; and
• Providing a shopping experience that customers can have confidence in.

All sellers who offer products for sale via TikTok Shop by Tokopedia must do so in accordance with these guidelines and applicable laws.

1.2 Scope

These TikTok Shop by Tokopedia Product Listing Guidelines cover product listing requirements for sellers who wish to list their products on ShopTokopedia.
Important Note: Sellers are also responsible for ensuring that the listing, sale, and provision of products on TikTok Shop by Tokopedia comply at all times with applicable laws and regulations.
These guidelines are intended to facilitate seller compliance. They are not exhaustive and not intended as legal advice. We encourage sellers to seek independent legal advice if they have questions about the laws and regulations concerning their products.
In addition to these product listing guidelines, we have separately published our Prohibited and Restricted Products Guidelines. Sellers must ensure they also comply with these guidelines before listing any products.
These product listing guidelines are updated periodically. Sellers are responsible for checking this page regularly to ensure that they comply with our current guidelines.

2. Definitions

• Seller refers to any individual or corporation that sells items on TikTok Shop by Tokopedia.
• Content refers to all forms of media that can be uploaded by creators/sellers to TikTok Shop by Tokopedia. This includes all available formats such as e-commerce shop windows, videos, and live streams.

3. Product Listing Restrictions

• All products that the Seller lists should comply with applicable laws and regulations.
• Products must comply with our terms and policies, including but not limited to the Restricted & Unsupported Products Policy, Prohibited Products Policy, Intellectual Property Policy and Anti-Counterfeit & Knockoff Policy.

3.1 Misleading Product Listings

Product listings must not mislead customers in any way. Below are some guidelines for sellers to follow.

3.1.1 False Display of Information

All product descriptions (listings) and related media must be consistent with the actual product sold.

• Sellers are prohibited from displaying misleading information, such as inconsistent prices or discounts, images, brand names, descriptions, attributes, models, selling attributes, product guarantees, or warranties.
• All product attribute(s) provided by the seller must be complete, accurate and consistent with the product's description, name and images on its TikTok Shop by Tokopedia listing page. All product descriptions and attributes must also be truthful to the product the customer will receive.

• All product descriptions must not be misleading by statement or omission.
• Sellers must not display any false information related to services that facilitate the sale of products (including but not limited to delivery and logistics services, return and refund services, and customer services).
• Sellers must not display any misleading information related to themselves (e.g. Seller characteristics or ownership of intellectual property rights).

3.1.2 Exaggerated Promises

Product listings must not contain exaggerated descriptions or absolute claims unless such claims are accurate and verifiable. For example:

• "NO.1 product"
• "the best...", "the first...", "the only...", and other descriptions of similar nature
• Exaggerated claims of miracle cures, the ability to cure medical conditions or promising unverifiable cosmetic results
• Exaggerated claims of instant effects or results within a specified time limit

3.1.3 Comparisons

Product listings must not contain comparisons with other products or e-commerce sites. For example:

• This product is XX cheaper than the ABC website.

Falsely claiming that a product or service can improve or cure medical conditions is considered misleading. For example:

• 'Before' and 'After' images e.g. showing the alleged results of acne-clearing creams

3.1.4 Exaggerated Promotional Prices

• Product listings must not have exaggerated promotional prices or make unsupported price comparisons.
• All price claims, including promotional prices, must be accurate and compliant with applicable laws.

3.1.5 False Claims

Product listings must not make false claims about a product. For example:

• False claims that a product has won awards or possesses various certifications.
• False claims that a product is affiliated with other products.

3.1.6 Using Click-bait Tactics to Attract Traffic

Sellers must not circumvent or abuse our platform systems, policies, or guidelines by using click-bait tactics or deceptive product listing behavior. Click-bait tactics include but are not limited to the following:

• For example, tissues are generally sold in "packs," but the seller sells them in "sheets."

• Listing products of different categories for sale in one product listing. For example, listing a t-shirt and a necklace in the same product listing.
• Listing completely different items from the same category for sale in one product listing. For example, listing a short-sleeved shirt and a long-sleeved shirt in the same product listing.
• Listing products made of different materials, specifications and other attributes that correspond to different prices for sale in one product listing. For example, listing a gold and silver necklace at different prices in the same product listing.
• Listing products and product accessories with large price differences in one product listing.
• Listing non-existent products or products that are not intended for sale.
• Listing sets of products and individual products for sale in one product listing.
• Listing secondhand or unsatisfactory items alongside new items in one product listing.
• Any other pricing practice that is untruthful or otherwise misleads users into clicking on product listings.

• Listing products in unconventional or abnormal quantities or units.
• Changing a product's title, image, key attributes or listing description to make it appear to be another/different product to deceive users into clicking on a listing.
• Using deceptive pricing practices to attract traffic or clicks. This includes but is not limited to the following:

3.1.7 Switched or Recycled Listing (Significantly Altered Listing)

Significantly altering key product information such as the product title, category, images or description to represent a significantly different product from the original listing is prohibited. Minor changes to the product listing are permitted.

3.2 Weight Management Claims

Product listings must not contain any weight management claims. In particular, product listings must not:

• Promote an unhealthy body image or an unhealthy relationship with food.
• Claim that losing or gaining weight is easy or guaranteed.
• Promise or guarantee that a particular product alone, without proper dieting or exercise, can lead to weight loss or gain.
• Include any media illustrating the "before and after" effect of a particular product on a person's weight.
• Specify the calorie value of a particular product or how much weight a person might gain or lose from consuming that product.

3.3 Sensational and Shocking Content

Product listings must not contain sensational/shocking content or imagery that may cause discomfort to viewers. Below are some guidelines for sellers to follow.

• Product listings must not display bloody, gruesome or graphic images that are likely to shock or scare customers. For example:
  • A crime scene or images of accidents.
  • A horror scene or bloody stills.
• Product listings must not contain disgusting imagery that may cause an uncomfortable user experience. For example:
  • Visuals of sexual fluids or human/animal waste.
  • Visuals that show dirt coming out of pores of the face or hair being pulled out of the drainage.
• Product listings must not contain content that displays crime, cruelty, or gratuitous violence towards humans or animals, for example:
  • Real fighting with bloody scenes.
  • Animal cruelty, such as cock or dogfighting.
• Product listings must not display dangerous behaviors without proper safety protection.
• Product listings must not contain vulgarities, or insulting actions.
• Product listings must not display any behaviour that could harm the environment.

3.4 Non-compliant Products

We do not allow sellers to offer goods that do not comply with the laws applicable in the jurisdiction where the buyer is located.
Do not list, post or upload:

• Listings related to products that are not fully compliant with applicable laws, regulations, standards, and practices.
• Listings related to products where the content depicted is misleading, incomplete, or otherwise deceptive.
• Listings that request customers pay additional fees for delivery. Note: this does not include small order fees stipulated by our platform.
• Listings that require customers to meet a minimum spending amount. Note: this does not include small order fees stipulated by our platform.

Do:

• Comply with the TikTok Shop by Tokopedia Prohibited Products Guidelines.
• Comply with the TikTok Shop by Tokopedia Restricted Products Guidelines (where applicable).
• Comply with all applicable TikTok Shop by Tokopedia Policies and Guidelines.

3.5 Unsafe or Poor-Quality Products

Sellers must ensure products listed comply with all applicable laws and safety standards. In addition, sellers are not allowed to list:

• Any product that is a potential safety risk to customers, without clear instructions on the appropriate use of the product.
• Any product that may cause physical, chemical, or personal injury.
• Any product that is faulty, damaged, defective or dysfunctional.

3.6 Minor Safety

We do not allow any kind of product listings or commercial offers to be made to, or directed to minors. For example:

• Any content that persuades or could potentially persuade children to purchase products or services.
• Any content that induces or could potentially induce children to request their parents to purchase products.
• Any content that may have a negative effect on child safety.

Sellers must ensure that their uploaded content and products comply with all relevant laws and regulations.

3.7 Infringement of Lawful Rights

Sellers must not publish or distribute content that infringes, encourages or enables the infringement of the intellectual property or personal rights of others.

• Any content that uses brands or logos for commercial gain (unless they have the rights holder's express permission to do so).
• Images and names of people (for commercial purposes) without the express permission from the individual themselves. This includes product endorsements, merchandise, and the use of celebrity images or collections.

Please refer to our TikTok Shop by Tokopedia Intellectual Property Policy for more details.

3.8 Alternative Ordering Information

As TikTok Shop by Tokopedia cannot guarantee the safety of other websites or landing pages. Product listings are prohibited from including any links or references to alternative ordering information. This includes but is not limited to links to other websites to place orders, phone numbers, social media handles, email addresses, or QR codes. They must also not contain any "calls to action" that encourage customers to leave the TikTok Shop by Tokopedia to order.

3.9 Imposing Unfair Conditions

3.9.1 Unfair Behaviours or Customer Conditions

Sellers are prohibited from stating, suggesting or imposing unfair conditions of sale to customers in their product listings. This includes but is not limited to all information contained in product images and descriptions. Unfair customer conditions and prohibited behaviours include:

• Intimidating, abusive, threatening, or inappropriate statements with the intent to get customers to act in the interest of the seller or prevent them from giving honest feedback. Examples include:
  • "Customers who leave a bad review will be ignored."
  • "Customers who request a return/refund will face consequences."
  • "Customers who leave negative ratings/reviews will be reported."
• Soliciting, incentivising, or offering customers monetary or non-monetary rewards in exchange for a good review.
  • "You will get a free gift/voucher/discount for your next purchase if you rate us 5 stars!"

To learn more, please refer to our TikTok Shop by Tokopedia Customer Review Policy.

3.9.2 Unfair Terms of Sale

• Sellers are prohibited from displaying or imposing any terms of sale that state or suggest that their sales services supersede or replace TikTok Shop by Tokopedia's policies or any consumer rights afforded to customers by local law. Examples include but are not limited to displaying any of the following or similar content in product listings or messages to the customer:
  • "The product is not refund/returnable under any circumstances."
  • "Customers can only raise a return/refund request within 3 calendar days of the delivery date."
  • "An unboxing video is required for a return/refund."
  • "No refund, No Return!"
  • "If a customer buys less than XX items, we will cancel the order."
  • "If you give 3 stars or above, only then can you return the product."
  • "Cancellation can only be done 10 minutes after the order has been placed."
  • "Product warranties will be voided if customers do not rate 5 stars"

3.10 Additional Listing Restrictions

• Sellers must not attempt to misuse or manipulate the TikTok Shop by Tokopedia platform in order to artificially generate traffic to product listings. This includes using irrelevant or misleading descriptions of brands, key attributes in product titles, or artificially simulating customer traffic via the use of bots or similar techniques.
• Sellers must not display false customer reviews and must not modify any customer's reviews in order to promote products. Sellers must not make claims that the reviews of their product(s) are made by customers who have actually used or purchased the

product without having taken the necessary steps to verify it.

• Sellers are prohibited from displaying any content on their product detail page that infringes upon local laws, regulations, culture, and other social conventions.

4. Product Detail Page Requirements

Product listing information, including text, videos, and images, must accurately represent a true description of the product's main characteristics and include all relevant information required by applicable laws.
The following information must be provided when listing products on the TikTok Shop by Tokopedia.

4.1 Product Title

All product titles must be accurate, concise, and include all essential information needed for customers to make an informed purchase.
We encourage sellers to include information such as the brand (provided they have obtained the relevant authorizations from the brand owner), product type, material, key features/ characteristics, and quantity within the product title.
For example, a product titled "Little Lamb valley series pure cotton white table cloth (150cm x 150cm), pack of 2" is a better title than "white table cloth".
The following should not be included in the product title:

• Marketing material, promotions, or any other information that is not descriptive of the product itself (for example, "x% off").
• A seller URL, or seller name.
• Branding or references to "TikTok" (without TikTok's prior authorisation), or other e-commerce platforms or websites.
• Bad data such as symbols or special characters.

4.2 Product Description

A product's description allows sellers to provide additional information about the product. Customers must receive all the information he or she can reasonably expect from the seller in
order to make an informed purchase decision. Sellers are also responsible for ensuring that the product description contains all product information required by applicable laws and regulations.
All product descriptions, listings and images must:

• Describe the main characteristics of the product(s) (e.g. Features, functions, components, quantities, etc.).
• Be no less than 30 words.
• Be clearly written to help customers make an informed decision.
• Be in a language that is supported by TikTok Shop by Tokopedia in the seller's destination country.
• Include all applicable product safety information, specifications, and warnings. This is particularly relevant for certain product categories (for example food supplements).

4.3 Product Category

Sellers must select the appropriate product category when listing their products. Choosing the wrong category will be considered a breach of these guidelines and may result in enforcement actions being taken against the seller (see "Further Information and Audit" below).

4.4 Brand

Sellers may only include brand names on their product detail pages if they have the necessary authorization from the brand owners (or are otherwise permitted to do so by applicable law). Please see the TikTok Shop by Tokopedia Intellectual Property Policy for further details.

4.5 Images & Videos

All uploaded product images and videos must:

• Accurately represent the product(s) for sale.
• Be an authentic reflection of what customers will receive once a purchase is made. In particular, it must be ensured that customers are not misled by untrue images, videos or omissions.

The following technical requirements apply to all images and videos included in product listings on TikTok Shop by Tokopedia:
Important Note: In addition to the above requirements, our TikTok Shop by Tokopedia Content Guidelines also apply to all images and videos where applicable.

4.6 "What's in the Box"

Sellers must state the product and all accompanying accessories. For example, if a wireless speaker is sold together with a USB charger, each item must be listed clearly.

4.7 Package Weight and Dimensions

Sellers must provide accurate package weight and dimensions in accordance with the instructions in the Seller Center.

4.8 Product Attributes

4.8.1 Selling Attributes (Stock Keeping Unit Information)

Sellers are required to maintain accurate Stock Keeping Unit (SKU*) information and clearly list their product and its attributes. For example, information on color, size, pattern, and other key attributes may be required to be listed for certain types of products.
Sellers must follow the instructions on the Seller Center when inputting their product's SKU and selling attributes.

• Note: Stock Keeping Units or SKUs refer to one product having different sizes, colours, flavours, etc., included in one listing. They appear as variations of the original product that customers can choose based on their preferences. For example, a t-shirt (product) with varying sizes (each different size is an SKU).

4.8.2 Mandatory Product Attributes

For certain product categories, sellers will be required to fill in specified product attributes. Sellers will be able to see what product attributes are required when they select their product category in the Seller Center.
Note: We will not be responsible and/or obligated to compensate for any damages, losses, or impact arising from enforcement actions due to violations of these guidelines.

4.8.3 Dangerous Goods

Sellers are required to declare if their goods are 'Dangerous Goods' during product listing.A dangerous good is any product capable of posing a risk to health, safety, and property during shipping, storage, and handling. Some common dangerous goods include, but are not limited to:

• Lithium battery products (such as powerbanks, laptops or smartphones)
• Corrosive or flammable liquids (such as household cleaners)
• Aerosol products (such as insecticides, or air fresheners)
• Oxidising products (such as fertilizers)

Failing to declare these product(s) as "dangerous goods" may result in parcels/product being seized, and/or destroyed by authorities, as well as order cancellations.

4.9 Product Pricing

Sellers are responsible for setting their own prices on TikTok Shop by Tokopedia. When displaying pricing, sellers must abide by the guidelines below.

• Sellers must always specify the total price, all other taxes and all other

price components.

• The listed price (i.e. the reference price), sale price (i.e. any applicable promotional price), and any applicable shipping fee(s) must be clearly displayed to customers.
• A product's list price must always be higher than its sale price.
• Sellers must ensure that their product pricing practices are compliant with applicable laws.
• Sellers must follow the instructions in Seller Center on how to input price information correctly.

Sellers play an essential role in retaining customer trust. Pricing practices that harm customer trust are prohibited on TikTok Shop by Tokopedia.
Harmful pricing practices include but are not limited to:

• Setting an abnormal or significantly higher price than the current market rate. This includes but is not limited to setting an abnormal price on a product that is significantly higher than recent prices offered on the market.
• Fluctuating or altering prices dramatically within a short period of time.
• Engaging in pricing practices that are not compliant with applicable laws.
• Setting abnormal or significantly high shipping prices.
• Sellers must not list products at a low or discounted price without the intention of selling or fulfilling the customer's order.

Engaging in any behaviors or similar practices mentioned above will be considered a breach of these Product Listing Guidelines and may result in enforcement actions by TikTok Shop by Tokopedia (see "Further Information and Audit" below).

4.10 Language

All product descriptions, listings, and images must be in a language currently supported by TikTok Shop by Tokopedia in the seller's destination country.

4.11 Listing Multiple Products

• Only one product may be included within one detail page. Listing multiple products within one single detail page is prohibited.
• Duplicate product listings are not allowed, e.g., each product may only have one product listing.
• Products with SKU variations (i.e., they are available in different sizes, colors, flavors, etc.) should be included within one product listing. For example, T-shirts that come in different sizes and colors should be displayed on one detail page that allows customers to select their preferred color and size on the same page. Listing the same T-shirt in 4 different colors as 4 separate products is prohibited.
• Irrelevant products (i.e., products that contain different brands, categories, series, models, etc.) are prohibited from being included in one single product listing. For example, different brands of lipsticks should not be displayed on one singular product listing.
• If a seller intends to sell bundled products or products packed in different sets, the details of all the included products must be clearly stated in each individual SKU.
• Sellers must not re-list products that have been previously banned or deleted by our platform.

5. Further Information and Audit

TikTok Shop by Tokopedia may review and audit product listings at any stage. If a product listing violates these guidelines, sellers may be subject to various enforcement actions as set out in our Merchant Terms of Service.