Violation Reasons, Points & Enforcement Actions for Sellers

10/07/2025

Shop Health

Violation Reasons and Points

Below are non-exhaustive Violation Reasons and their corresponding range of Violation Points you may receive based on the severity of each violation.

Violation Reason	Violation Points
Seller and Product Qualifications
Missing Qualifications	6-48
Expired Qualifications	4-48
Inauthentic Qualifications	12-48
Intellectual Property Rights
Intellectual Property (IP) Infringement	1-48
Counterfeit products	4-48
Knockoff products	0-4
Product Listing
Inappropriate Product Category	0-48
Listing or shipping Prohibited Products	6-48
Listing or shipping Unsupported Products	0-48
Non-compliance to Listing Guidelines	0-48
Customer Service
Inappropriate/Prohibited Customer Communication	1-12
Seller Fulfilment
High Seller-Fault Cancellation Rate (SFCR)	2-4
High Late Dispatch Rate (LDR)	2-4
High Seller-Fault Return/Refund Rate	2
Shipping Items that are "Significantly Not As Described (SNAD)"	1-48
E-commerce ContentNote: TikTok Shop by Tokopedia may take joint penalties on your account/shop if your linked creator account breaches our platform policies or guidelines.
Reproduced Content	48
Prohibited or Unsupported Product Promotion	6-48
Inconsistent Product Promotion	1-48
Activities Prohibited by Laws and Regulations	48

Enforcement Actions

In addition to the Violation Points, we may take additional punitive actions such as:

Formal warning messages.
Suspension of listing privileges.
Delisting products.
Suppression of user traffic for your livestreams, videos and listed products
Removing the your listed products' eligibility for Shopping Center recommendations.
Placing an order and product listing volume limit on your shop.
Temporary or permanent withdrawal of seller benefits.
Temporary or permanent suspension of your enrollment of Affiliates and other events.
Temporary or permanent suspension of access to the TikTok Shop by Tokopedia.
Temporarily or in serious cases, permanently withholding any balance and/or cancellation of any transactions associated within your account.
Cancellation or withdrawal of any promotions and/or subsidies offered to you.
Deleting your account.
Commencing legal action against you.
Reporting you to the relevant regulatory authorities for prosecution (TikTok Shop by Tokopedia reserves the right to provide any necessary information about your account to regulatory authorities).
Removing your ability to review and approve customer-raised refund requests. The decision to approve a customer's refund request will be handled directly by TikTok Shop by Tokopedia on your behalf.
Deducting any monies due and payable to you as compensation made by you for any loss or damage to TikTok Shop by Tokopedia and/or affected buyer(s) or other relevant third parties.

Withholding Balance

In addition to the actions above, if we reasonably believe that you have violated any of our Policies or our Seller Terms of Service, then any monies due or that may become due to the seller (including but not limited to sales proceeds) (collectively referred to as "Balance") may be temporarily withheld from you. This decision can be made at our sole discretion and without prior notice to you, although we will notify you if it places this restriction on your account.Such withholding of the Balance may be done for the longer of: (a) 180 calendar days from the date of our notification of the suspension; or (b) The completion of the Platform's investigation into the seller's suspected breach.If we determine that your breach of any of our policies has caused the us, customers or other third parties any loss or damage, including operating costs of any associated investigation, you may be required to compensate, out of the Balance, any of the affected parties. Once the compensation has been paid out, the remaining Balance will be returned to you.A seller may file an appeal against this enforcement action in accordance with the Seller Appeal Guidelines. If the appeal is successful, we will release the monies due to you. We may withhold your balance in the following, non-exhaustive violations:

Freezing of Wallet Withdrawal Function

In the event of abnormal account behaviour, TikTok Shop by Tokopedia may freeze the offending seller or user's wallet withdrawal function to safeguard against potential fraudulent activity. The wallet withdrawal function allows a seller to withdraw their sales balance from TikTok Shop by Tokopedia transactions.Once TikTok Shop by Tokopedia has determined that the account is safe, our platform will unfreeze the wallet withdrawal function.

Seller-Creator Joint Enforcement Actions

We may also take enforcement actions against your shop if your linked creator account (such as a TikTok Shop by Tokopedia Official Account or TikTok Shop by Tokopedia Marketing Account) violates our content policies and guidelines. You are responsible for ensuring your linked creator accounts abide by our platform policies and guidelines. The enforcement action(s) taken against your shop will depend on the severity of your linked creator account's violation of our policy or guidelines.You will be notified through the Seller Center if a joint enforcement action is issued. If you believe an enforcement action was taken against you in error, you can file an appeal via your linked creator account Account Standing page. For more information, please see the .

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