Exaggerated Product Descriptions

06/12/2025

Avoiding Exaggerated Product Descriptions

Product content that is entertaining on TikTok Shop by Tokopedia has the potential to contribute to the success of a seller's shop. It can be accomplished by promoting a product's distinguishing features or selling points, such as price, promotions, and product quality.

However, when promoting products on TikTok Shop by Tokopedia, all sellers must refrain from using exaggerated product descriptions. This includes inflated product descriptions or using descriptive terms without recognised certificates or official supporting documentation.

Thus, to build customer confidence, creators and sellers must ensure that all content published is transparent and truthful.

What are Exaggerated Product Descriptions?

Exaggerated product descriptions involve using absolute or definitive terms without any proven supporting documentation or qualifications (such as authorized reports or certifications). Examples of these types of exaggerated product descriptions include (but are not limited to):

No. 1 / Top 1 Product
100% Natural/ 100% Organic

Sellers are responsible for reviewing their local relevant guidelines, applicable laws, and regulations to ensure that all product claims are fully compliant.

Do's and Don'ts

Do Not
	Do not make any product performance claims without proven supporting documentation or product certification(s). Example: The product states the above performance claims without providing any proof. Example: The product claims to be 100% original without providing any proof.
	Do not advertise false claims that the product(s) have won awards, hold certain certificates, or are affiliated with other products without proper official supporting documentation and/or qualifications.

Do
	Provide valid proof or certifications that support the authenticity of your claim in the product listing. Example: Advertising the product as an Award Winner 2020 is allowed because there is proof of the award.
	Any awards mentioned or depicted on a product's packaging must be objectively truthful and supported with factual evidence, official supporting documentation and/or qualifications that support the product's features or claims. Example: Advertising a product as the No. 1 Serum is permissible because research results supporting the claim can be found on the product's packaging.

What Happens If I Make Exaggerated Product Descriptions?

TikTok Shop by Tokopedia may review and audit a creator's content or product information at any time. We may take any enforcement actions against creators/ sellers who use exaggerated product descriptions without proper proof or certificates.

A non-exhaustive list of the actions we may take are as follows:

Removing the product from the platform
Removing or blocking content
Formal warning messages
Suspension of creator/seller privileges
Temporary or permanent withdrawal of creator/seller benefits
Reporting the creator/seller to the relevant regulatory authorities for prosecution

For more information about enforcement actions, please visit our (Indonesia, Malaysia, UK, ). If sellers believe an enforcement action has been taken against them in error, sellers may file an appeal on their Shop Health.

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