Tiktok Shop Academy

Seller Appeal Guidelines

06/18/2025

Shop Health

Where Can I Appeal against my Violation?

If you receive a notice or warning of infringement and believe we made an error, you may appeal or dispute the claim by raising a ticket/appeal in the Seller Center.
  • Under the "Violation Records" tab, click on the "Appeal" button to file an appeal
  • Once you have submitted your appeal, you can click on "Appeal Details" to monitor its status
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What can I do if my Store Rating has been incorrectly calculated?

You may file an appeal via the Help Center. For more details, please read this article.

Submission of Supporting Documents

  • When submitting appeals, we require you to provide supporting documents/information to help us with our investigation. These include:
    • A list of the impacted Order IDs.
    • A clear explanation of why the enforcement action was taken against them in error.
    • Relevant supporting documents.
    • Any additional materials or information that may be required by us.
For specific guidance, please see the following articles

Appeal Timeline

For each violation, you can file up to two appeals.
  • The first appeal must be filed within 30 calendar days from the date the violation notification was issued.
  • The second appeal must be filed within 15 calendar days after the rejection of the first appeal.
Berikutnya Appeal Guidelines for IPR Penalties

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