Looking to boost your sales this campaign season?
Follow these quick tips to stay compliant, avoid violations, and reach more customers.

Check your campaign eligibility

Before joining any campaign, make sure your shop and products meet the latest requirements.
Seller Qualification

• Store Rating > 3.0
• Violation Points < 36

Product Qualification

• Product Negative Review Rate (past 30 days) < 1.5% (applies only if there are more than 5 orders with negative reviews)
• Seller-Fault Return/Refund Rate (past 7 days): Meet these targets based on your product category:
  • Electronics < 1.5%
  • Fashion / Lifestyle < 1.2%
  • *Applies only if there are 5 or more orders with seller-fault returns or refunds

Note: Don't have a Store Rating? Click on 'Learn more' below to see what applies to you.

Ensure your products meet the requirements for affiliate collaborations

Stay eligible for Affiliate Collaborations — ensure your shop and products meet the requirements:

List branded products the right way

When selling branded products, make sure your listings are clear, accurate, and comply with intellectual property laws.
✅ DO

• State the brand name in your product title.
• Use authentic product images that clearly show the brand logo.
• Ensure the brand field, title, description, and images display the same brand name
• Apply for Brand Qualification before listing a branded product.
• If your product has new packaging, update your listing images so customers know what to expect, for example:

❌ DON'T

• Don't hide or blur the brand name or logo.
• Don't mention other brands without permission.
• Don't mislead customers by implying that an unbranded product is branded.
• If your product has new packaging, avoid falsely suggesting that older packaging versions are counterfeit products.

Respond to customer chat within 12 hours to drive sales

1 in 4 shoppers abandon their purchases when sellers don't respond to chat.Most shoppers just need a quick reply — often about colour, fit, or delivery details. A fast reply can make the difference between a sale and an abandoned cart.
✅ DO

• Reply to all customer messages within 12 hours (or earlier!) — every day, including weekends and holidays.
• Enable chat notifications so you never miss one:
  • PC: Settings > Personal Settings > Message Notifications
  • App: Settings > Push Notification > Chat Notification
• Prioritize chats transferred from chatbot — these shoppers didn't get their answers and still need help.
• Use TikTok's built-in tools for faster replies:
  • Automated greetings
  • Chatbot and reply recommendations
  • Automated order updates

Post engaging, high-quality content

✅ DO

• Stay clearly visible on camera — avoid overlays or images that block your face or body.
• Zoom in to show product details but stay on screen so viewers can see you interacting with it.
• Demonstrate the product from different angles to highlight its features.
• Verbally introduce the product, highlighting its key features and your personal experience with it.
• During Livestreams, actively respond to comments. Where possible, read comments aloud before replying to ensure all viewers understand the conversation.

❌ DON'T

• Avoid looping or slideshow-style videos that consist of still images, text, or GIFs. Use real footage to showcase and sell your product.
• Don't hide behind filters, overlays, or looping edits.
• Don't stay silent or rely only on background music or on-screen text.

Pro-Tip: Use the PAUSE Function When Needed During a Livestream

• If stepping away briefly, continue talking to stay connected with your audience.
• Use the PAUSE button if you're away for more than 2 minutes (up to 5 minutes).
• To use the PAUSE function, navigate to "..." (bottom right) and click PAUSE LIVE
• If you're gone for longer than 5 minutes, or have used the pause function 3 times, end the session and start a new livestream when ready.

Pack your products securely to prevent damage

✅ Package items securely

• Use proper inner and outer packaging to prevent damage.
• Wrap fragile items with 2–3 layers of protection.
• Tape liquid caps to avoid leaks.
• Choose sturdy packaging — give it a shake to ensure nothing moves.
• Seal your package tightly before shipping.

Handle aftersales smoothly to keep customers coming back

More than 50% of shoppers won't buy again after a poor aftersales experience.A smooth aftersales process keeps customers happy and protects your shop's performance through the busy season.
📌 How to Handle Returns

• Accept returns if the item is in good condition.
• Reject if the item is worn or cannot be resold.
  • If a return was auto-approved by TikTok Shop, you can submit an appeal for review.

Note: High-value items will not be automatically approved for returns. You'll always have a chance to review these cases first.
Pro-tip: Pay attention to return and refund reasons that could impact your Seller-Fault Return/Refund Rate. Keep this rate low to maintain strong shop performance.
For more campaign season policy tips:

• Campaign Season Policy Tips & Tricks for Creators
• Fashion Sellers: Campaign Season Policy Tips & Tricks
• Health & Beauty Sellers: Campaign Season Policy Tips & Tricks