Shop Health

Understand Violation Points and How to Handle Them

12/29/2024

Hi Seller!

Keeping your shop safe on TikTok Shop by Tokopedia means following platform rules — and knowing what happens if they're broken. Every violation can lead to Violation Points, which may affect your ability to join campaigns, use seller benefits, or even stay active.

What Are Violation Points and Milestones?

Violation Points are penalties given to sellers who break the platform’s rules. These points reset every 90 calendar days, but if you reach certain levels (called Milestones), your account may face restrictions.

Milestone Level	What Happens
12 Points	Limited access to campaigns and seller benefits for 7 days
24 Points	Temporary removal from campaign & affiliate programs, limit on new listings
36 Points	Shop will be deactivated for 28 days, and lose platform benefits for 60 days
48 Points	Permanent shop suspension, potential legal action

🔎 Check your current Violation Points:

Go to Seller Center > Shop Health to see your point breakdown and warnings.

What Causes Violation Points?

Violation Points are given based on different categories. Each category has a different point range depending on how severe the violation is.

Category	Violation Reason	Violation Points
Seller and Product Qualifications	Missing Qualifications	6–48 pts
	Expired Qualifications	4–48 pts
	Inauthentic Qualifications	12–48 pts
Intellectual Property Rights	Intellectual Property (IP) Infringement	1–48 pts
	Selling Counterfeit Products	4–48 pts
	Selling Knockoff Products	0–4 pts
Product Listing	Incorrect Product Category	0–48 pts
	Listing/Shipping Prohibited Products	6–48 pts
	Listing/Shipping Unsupported Products	0–48 pts
	Breaking Listing Guidelines	0–48 pts
Customer Service	Inappropriate or Prohibited Customer Communication	1–12 pts
Seller Fulfillment	High Cancellation Rate (Seller-Fault)	2–4 pts
	High Late Dispatch Rate	2–4 pts
	High Return/Refund Rate (Seller-Fault)	2 pts
	Sending Items "Not As Described" (SNAD)	1–48 pts
E-commerce Content	Reproduced Content (copy-paste from others)	48 pts
	Promoting Prohibited/Unsupported Products	6–48 pts
	Inconsistent or Misleading Promotion	1–48 pts
	Violating Laws or Regulations	48 pts

Mistakes to Avoid & How to Fix Them

Common Mistake	Why It’s a Problem	How to Avoid or Fix
Listing restricted or expired products	You may be seen as unsafe or misleading	Always check product policies and upload valid documents
Using aggressive or rude words in customer chat	Leads to customer complaints and low experience	Use polite and respectful language, even when upset
Promoting products that are not allowed (e.g., alcohol)	Automatically earns 48 points	Check the list of prohibited products before uploading
Canceling too many orders	Damages buyer trust and increases penalty risk	Use accurate stock management and set realistic shipping timelines
Linking with accounts that commit violations	You may be punished too (joint enforcement)	Choose your linked accounts (like Affiliates) carefully
Not appealing violations on time (or not at all)	You miss the chance to reverse penalties	Always check your inbox and appeal before the deadlineAppeal Timeline: First appeal: within 30 days of getting the violation Second appeal (if first rejected): within 15 days of rejection
Not aware of violation points on your shop	Violations can build up and lead to shop restrictions	Regularly check the Violation Center in Seller Center

Final Tips to Keep Your Shop Safe

Keep your shop safe by following platform rules, monitoring your violation points, and avoiding risky actions like expired documents or inappropriate listings. Always check your Shop Health to stay updated.

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