Store Rating: What It Is, How It Works, and Why It Matters

Hi Seller!
Your store’s rating is one of the first things buyers look at when deciding to place an order. A higher rating increases trust and visibility—unlocking exclusive features that can boost your traffic and sales. In TikTok Shop by Tokopedia, Store Rating affects not just perception, but also feature eligibility.

What Are the Benefits of a High Store Rating?

With a good Store Rating, you can unlock many benefits:
📌 Note: Benefits may change depending on your latest Store Rating score.

How Is Store Rating Calculated?

Store Rating is updated every day and is calculated based on your performance in 3 main categories:
📌 The lowest metric will determine your final Store Rating. That means even if your product rating is high, poor fulfillment or bad service can pull your Store Rating down.

What Affects Each Metric?

Where Can Store Ratings Be Seen?

You can view your Store Rating from multiple access points:

What’s the Difference Between Store Rating and Shop Health?

📌 Think of Store Rating as your reputation, while Shop Health is your compliance score.

What’s the Difference Between Store Rating and Product Rating?

• Store Rating is based on all orders & services across the store
• Product Rating is specific to one item only

You can view both in Product Performance > Rating Summary or Product Detail PageTry This Today!Keep your Store Rating high and unlock more features by:

• Monitoring all 3 key categories regularly (Product, Logistics, Service)
• Reviewing low-performing orders and buyer complaints
• Improving your On-Time Delivery and chat response time
• Checking your Store Rating in Seller Center at least once a week

👉 A higher Store Rating means more trust, more tools, and more sales.
Head to your Seller Center and start tracking your rating today!