Store Rating: What It Is, How It Works, and Why It Matters

Hi Seller!
Your store’s rating is one of the first things buyers look at when deciding to place an order. A higher rating increases trust and visibility—unlocking exclusive features that can boost your traffic and sales. In TikTok Shop by Tokopedia, Store Rating affects not just perception, but also feature eligibility.
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What Are the Benefits of a High Store Rating?

With a good Store Rating, you can unlock many benefits:
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📌 Note: Benefits may change depending on your latest Store Rating score.
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How Is Store Rating Calculated?

Store Rating is updated every day and is calculated based on your performance in 3 main categories:
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📌 The lowest metric will determine your final Store Rating. That means even if your product rating is high, poor fulfillment or bad service can pull your Store Rating down.
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What Affects Each Metric?

Category
Key Drivers
Notes
📦 Product Satisfaction
  • Buyer reviews after delivery
  • Product matches description & quality
  • Good packaging
Calculated from average 1–5 star ratings per item
🚚 Fulfillment & Logistics
  • Orders shipped on time
  • No late shipments or cancellations
Based on On-Time Delivery (OTD) rate
💬 Customer Service
  • Seller responsiveness
  • Buyer complaints (CSAT, CBR)
  • Communication & resolution quality
Includes chat handling & complaint resolution effectiveness
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Where Can Store Ratings Be Seen?

You can view your Store Rating from multiple access points:
Viewer
Location
Details
SellerSeller Center Homepage “Store Rating” under Shop Profile Store Health page LIVE Room Setup Campaign/Voucher SettingsHelps monitor rating and feature eligibilityimage
BuyerShop Profile Page Product Page > Seller Info sectionRating is publicly visible and impacts buyer trustimage
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What’s the Difference Between Store Rating and Shop Health?

Comparison
Store Rating
Shop Health
What does it show?Reflects buyer experience & feedbackReflects seller policy compliance
Why it mattersAffects buyer trust & feature eligibilityAffects account standing & suspension risk
Who can see it?Buyers & SellersOnly visible to Sellers
ImpactPublic perception & access to toolsOperational warnings & risk control
📌 Think of Store Rating as your reputation, while Shop Health is your compliance score.
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What’s the Difference Between Store Rating and Product Rating?

  • Store Rating is based on all orders & services across the store
  • Product Rating is specific to one item only
You can view both in Product Performance > Rating Summary or Product Detail Pageimage
Try This Today!Keep your Store Rating high and unlock more features by:
  • Monitoring all 3 key categories regularly (Product, Logistics, Service)
  • Reviewing low-performing orders and buyer complaints
  • Improving your On-Time Delivery and chat response time
  • Checking your Store Rating in Seller Center at least once a week
👉 A higher Store Rating means more trust, more tools, and more sales.
Head to your Seller Center and start tracking your rating today!