Tiktok Shop Academy

Preparation Tips Before You Start Selling on TikTok Shop by Tokopedia

10/03/2025

Hi, Seller!
Starting your journey on TikTok Shop by Tokopedia requires more than just listing products—you need proper preparation to ensure smooth operations and build trust with buyers. A well-prepared store meets platform requirements, avoids early pitfalls, and creates a strong foundation for growth.
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Why Preparation Matters

Good preparation helps you:
  • Pass the Shop Adjustment Period → Meet basic operational standards from the start
  • Avoid order and logistics issues → Ensure products are ready to ship without delay
  • Build buyer trust faster → A well-managed shop is more likely to gain positive reviews
  • Qualify for growth programs → Increase your chances of entering Mall or Power Pool for greater exposure
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What Sellers Should Prepare

Here are the key components every seller must set up before actively selling:
Area
What to Do
Why It Matters
Product & StockAdd products, check details (title, image, category, description), and update stockPrevents order cancellations due to missing or incorrect info
Shipping OptionsSet correct weight & dimensions, double-check shipping methods, choose receipt typeEnsures accurate fees and faster delivery
Promotions & Affiliate CollaborationSet up product promotions and join affiliate programsBoosts visibility and helps drive sales
Customer ServiceAssign a support team, manage FAQs, activate chat botBuilds buyer trust and ensures quick responses
Shop Adjustment PeriodMeet criteria:image
Ensures your shop can operate sustainably
Mall & Power Pool Eligibilityimage
Prepare strong performance and compliance for exclusive programs		Unlocks premium exposure opportunities
Brand Qualificationimage
Complete trademark or authorization process		Essential for selling branded products without violations
Fulfillment Guidelines & SLAimage
Understand after-sales SLA (6 days) and settlement rules		Prevents disputes and improves buyer satisfaction
For full step-by-step details, see the Preparation to Start Selling guide
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Tips to Prepare Effectively

Tip
Why It Helps
Regularly update product stockAvoids cancellations during Shop Adjustment Period
Double-check shipping weight & dimensionsPrevents overcharges and disputes
Refresh store banner & descriptionSignals that your shop is active and trustworthy
Monitor order handling speed dailyEnsures SLA compliance and higher shop rating
Prepare at least one strong promotion at launchAttracts early buyers and boosts visibility
Keep brand documents readyReduces delays in Brand Qualification process
Tip: Treat preparation as your foundation—just like setting up a physical store. The stronger your base, the easier it will be to scale.
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Try It TodayPreparation is not just a checklist—it’s the foundation of a successful seller journey. By setting up your products, shipping, promotions, customer service, and compliance early, you can build a store that attracts buyers, meets platform standards, and grows sustainably.
👉 Start preparing today and review the Preparation to Start Selling guide for detailed steps.
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