Preparation Tips Before You Start Selling on TikTok Shop by Tokopedia
10/03/2025
Starting your journey on TikTok Shop by Tokopedia requires more than just listing products—you need proper preparation to ensure smooth operations and build trust with buyers. A well-prepared store meets platform requirements, avoids early pitfalls, and creates a strong foundation for growth.

Why Preparation Matters
Good preparation helps you:- Pass the Shop Adjustment Period → Meet basic operational standards from the start
- Avoid order and logistics issues → Ensure products are ready to ship without delay
- Build buyer trust faster → A well-managed shop is more likely to gain positive reviews
- Qualify for growth programs → Increase your chances of entering Mall or Power Pool for greater exposure

What Sellers Should Prepare
Here are the key components every seller must set up before actively selling:Area | What to Do | Why It Matters |
| Product & Stock | Add products, check details (title, image, category, description), and update stock | Prevents order cancellations due to missing or incorrect info |
| Shipping Options | Set correct weight & dimensions, double-check shipping methods, choose receipt type | Ensures accurate fees and faster delivery |
| Promotions & Affiliate Collaboration | Set up product promotions and join affiliate programs | Boosts visibility and helps drive sales |
| Customer Service | Assign a support team, manage FAQs, activate chat bot | Builds buyer trust and ensures quick responses |
| Shop Adjustment Period | Meet criteria:![]() | Ensures your shop can operate sustainably |
| Mall & Power Pool Eligibility | Prepare strong performance and compliance for exclusive programs | Unlocks premium exposure opportunities |
| Brand Qualification | Complete trademark or authorization process | Essential for selling branded products without violations |
| Fulfillment Guidelines & SLA | Understand after-sales SLA (6 days) and settlement rules | Prevents disputes and improves buyer satisfaction |
For full step-by-step details, see the Preparation to Start Selling guide

Tips to Prepare Effectively
Tip | Why It Helps |
| Regularly update product stock | Avoids cancellations during Shop Adjustment Period |
| Double-check shipping weight & dimensions | Prevents overcharges and disputes |
| Refresh store banner & description | Signals that your shop is active and trustworthy |
| Monitor order handling speed daily | Ensures SLA compliance and higher shop rating |
| Prepare at least one strong promotion at launch | Attracts early buyers and boosts visibility |
| Keep brand documents ready | Reduces delays in Brand Qualification process |
Tip: Treat preparation as your foundation—just like setting up a physical store. The stronger your base, the easier it will be to scale.
Try It TodayPreparation is not just a checklist—it’s the foundation of a successful seller journey. By setting up your products, shipping, promotions, customer service, and compliance early, you can build a store that attracts buyers, meets platform standards, and grows sustainably.👉 Start preparing today and review the Preparation to Start Selling guide for detailed steps.
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