Product Rating: Understand, Manage, and Improve Your Reviews
09/22/2025
Product ratings directly influence how buyers perceive your brand and decide what to buy. A high rating builds trust and helps improve your product visibility across TikTok Shop & Tokopedia. On the other hand, low-rated products may struggle with traffic, ranking, and conversion.
Where to Check Product Rating
| Go to Seller Center > Products > Product Rating to see how your store performs and how those ratings impact your store. |  |
Managing Negative Reviews: Edit Review Feature
When a seller receives a negative product rating, they are encouraged to reach out to the buyer to understand their concern and offer solutions. After a resolution is reached, the buyer may choose to edit their review using the Edit Review Capability on TikTok Shop.Step-by-Step: How to Handle a Negative Review
Step | Seller Action | Buyer Action | Details |
1 | Seller checks the negative review through the Product Rating menu in Seller Center | — |  |
2 | Seller clicks on the Order ID and initiates a chat with the buyer | Receives a message from the seller | |
3 | Seller discusses the issue with the buyer and suggests a solution | Buyer can accept the solution | |
4 | Seller encourages buyer to edit the review (if applicable) | Buyer edits their review using the Edit button on the [My Review] page (can only edit once) |
Important Notes
- Only buyers can edit their review; sellers cannot directly change any review.
- Buyer can edit the review once, and only within the review time window.
- Once edited, sellers can see the new review and timestamp, while the original review is kept hidden by default.
Edit Review Capability Impact
Impact of Product Ratings
Area Affected | Impact Description |
| Product Listing Page | Low ratings decrease trust and click-through rate |
| Search & Discovery | Affects product ranking in TikTok Shop by Tokopedia’s algorithm |
| Store Reputation | Negative ratings impact Store Rating and campaign eligibility |
Try This Today- Visit your Product Performance > Rating Summary
- Identify products with 1–2 star ratings
- Check if they qualify for Edit Review
- Track improvements in click-through and conversion after update
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