Getting Started & Registration

Official vs. Marketing Account: Which One is Right for You?

10/03/2025

Hi Seller!

TikTok Shop by Tokopedia offers two types of account connections: Official Account and Marketing Account. Each serves a different purpose—whether you're looking to sell products directly or promote creatively through videos and campaigns. This guide helps you choose the best option to match your business needs and goals.

Official vs. Marketing Account: What’s the Key Difference?

The two account types serve different purposes. Official Accounts are for direct selling, while Marketing Accounts are for content and campaign promotion.

Key Aspect	Official Account	Marketing Account
Purpose	Direct selling with checkout	Content promotion, campaigns, affiliate marketing
Product Visibility	Appears on TikTok Shop Page	Visible only in videos/catalog
Product Sync	Auto-synced from your store	Manual upload
Max Accounts/Store	1 official account only	Up to 4 marketing accounts
Unbinding	48h after linking, max 3 times	48h after linking, up to 10 times in 180 days
Account & Store Region	Must match	Not specified
Function	Sell products from your own shop	Promote products from shop or Product Marketplace (affiliate only)

How to Link and Manage Each Account Type

Linking an Official Account	Linking a Marketing Account
Go to Seller Center → Settings → Linked TikTok Account Select Official Scan the QR code using your TikTok app Click Authorize	Go to Seller Center → Settings → Linked TikTok Account Select Marketing Click Link New TikTok Account Enter the TikTok username and complete verification Click Authorize after eligibility is confirmed

What Sellers Often Get Wrong

Many sellers fail to follow the binding rules or misuse their accounts. Below are the most frequent mistakes and how to fix them.

Mistake	Fix
Using one account as both Official and Marketing	Not allowed. Always use separate accounts
Uploading the same content on both Official & Marketing accounts	Each account must have different content strategies
Doing LIVE mirroring on both accounts at the same time	Not permitted. Run LIVE sessions separately for each account
Trying to unbind before 48 hours	Wait at least 48 hours before unbinding
Unlinking official account more than 3 times	Limit unbinding attempts to a maximum of 3
Linking TikTok account with mismatched region	Ensure store region and account region match (Official only)

Which Account Should You Choose?

The right account depends on your business goal.

🚀 Decision Guide

Use Official Account if you want seamless store integration, automatic product sync, and checkout enabled.
Use Marketing Account if you want to promote via content, run campaigns, or manage multiple brand angles with different accounts.