This article will guide you to have good quality product information and how to optimize your product performance better by using Product Optimizer feature in Seller Center. Product information quality refers to product names, descriptions and images. High quality product information can help sellers generate more traffic and increase conversion rate.
Entrance: Seller Center > Product > Product Optimizer

Benefits of Optimising Products with Product Optimizer

Feature Overview

Entrance: Seller Center > Product > Product Optimizer On this page, you will see suggestions to improve product visibility based on the issues that your products have.

Main Features

Data Overview

The overview section will display the important data related to your store and products, such as:

Filter Function

Guide to Optimise Product

Optimise Single Product

• Product Optimizer page will give you the list of products that need to be optimised, including their past performance (number of orders and views) and also part to improve.
• Select the product that you want to optimize. Click on "Optimise" Button

• Depending on the parts to improve, a side window will be opened after you click "Optimise".
  • Optimise your products according to the suggestions that are given on each optimization type.
  • AI Optimization support is available for Product Title and Description optimizations.

• Click "Submit" to confirm product optimization.

Optimize Product Title in Bulk

• Click "Bulk Action" to mass optimize your product title

• By default, the bulk tool will tick all the products with product title optimization task
• If you have certain products that you don't want to optimise, ensure you untick the box

• Review the suggested product title or added keywords to ensure that the product title describes your products well
• Repeat this step for all the products within the list
• Click "Submit changes" to confirm product optimisation.

Product Optimization Guideline & Examples

Product Issues Detail

Product optimizer will run analysis of your current product information and will notify you of the optimization items through diagnostic tags. You can find the list of diagnostic tags in the table below:

FAQ

1. Why does image optimization appear in both filters? What will happen if I optimize from either one of the tabs?
2. Why do some products have system generated descriptions while others do not?

Only some product descriptions will have system optimized content. If the product information you've provided is too limited, such as having very short original descriptions, the system may not be able to generate richer product descriptions based on the limited information provided.

3. Why do some products have revamped images while others do not?

Not all the products will have revamped images. If your images are too complex or blurry, the system may not recognize them for optimization. You will need to manually upload and replace the images.

4. Do you have any other tools for optimizing images?

Yes. We have a tool which enables you to directly edit your images in Seller Center, such as removing the background, changing the background colour, and adjusting the image ratio.

• After you upload any product images, there will be an "AI optimize" button on the right corner
• You can click on the button to crop images and change the product background

5. How often am I required to optimize my product?