Shop Name Guidelines
06/11/2025
How can I make a great shop name?
- Make it easy to remember.
- Ensure your shop name represents the products or services you offer.
- Create the name in a supported language.
- Research the name to ensure it does not have unintended meanings in other languages.
- Ensure it adheres to local laws and cultural norms.
- Use the term "Official" in your shop name if you are the brand owner, or have received the required authorisation from the brand owner.
What kinds of shop names must I avoid?
Your shop name must not:- Include language that may trigger misunderstanding, dispute, or negatively affect consumers.
- Include abusive, hateful, violent, sexual, harassing, discriminatory, or disparaging language.
- Incorporate or use names of platforms, such as TikTok, Lazada or Facebook without permission.
- Include exaggerated or comparative terms, such as "best" or "vs".
- Include claims that are not substantiated, such as "100 percent natural" or "sustainably sourced".
- Use generic category terms, such as "automotive" or "shop".
- Include direct contact or website information, such as phone numbers or URLs. For example "Shop4Perfumes1800231354".
- Use phonetic transcriptions of languages, such as Mandarin, Arabic, Thai, or others into the Latin alphabet (for example, pinyin).
- Include prohibited product names.
- Use the term "Official", if you are not authorised to do so. "Authorised" or "Flagship" and other similar terms are strictly prohibited.
FAQs
- It's essential to have a unique shop name. If your preferred name is already in use, consider variations or alternative names that still resonate with your brand and offerings. Here are some tips to consider:
- Use synonyms: If “CookHouse" is taken, try “KitchenHaven".
- Add a descriptive word: Instead of "EcoWear", you might opt for "UrbanEcoWear" or “EssentialEcoApparel".
- Abbreviate or acronymise: If "Digital Solutions" is taken, consider "DSolutions" or "DigiSolutions".
- Play with spelling: Be creative with spelling, such as "KatKorner" instead of “CatCorner".
- Incorporate your product specifically: Instead of "TechGoods", specify your niche with "SmartHomeTechGoods".
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