PayLater Seller Promo Program

08/01/2025

Promotion Tool

Announcement:

Effective 1 August 2025, sellers can join and configure their own campaign to subsidise customers who place orders with PayLater in TikTok Shop and enjoy PayLater interest discount.
The program only covers orders placed under TikTok Shop by Tokopedia, and it is not applicable for orders placed on the Tokopedia app.

What is the PayLater Seller Promo Program?

Joining the PayLater Seller Promo Program, sellers can offer 0% or other discount of interest to their buyers for different installments and gain extra marketing exposure to boost their sales.

Real success storiesAfter a leading mobile brand joined the PayLater 0% Interest-Free Program:

Shop GMV grew by +97%, contributed by the +343% increase in PayLater GMV
PayLater Average Order Value (AOV) was +15% higher than non-PayLater orders, and PayLater GMV penetration rate increased by +124%
With a higher proportion of PayLater GMV and increased PayLater AOV and PayLater orders, overall Shop orders and Shop GMV saw significant growth.

A top brand’s performance after joining the 0% Interest-Free Campaign:

PayLater AOV increased by +18% compared to non-PayLater AOV
PayLater GMV penetration rate rose by +8%
The higher PayLater AOV, combined with increased PayLater GMV proportion, resulted in a +57% relative increase in PayLater GMV and a 45% uplift in Shop GMV

More success stories are pending on your participation.

How to join and create your own Paylater campaign by joining the PayLater Seller Promo Program?

Step 1: Join the PayLater Seller Promo Program

Steps	PC-Seller Center
For sellers to enter the Paylater Seller promo features, sellers can get to know about the benefits and introduction of the feature.Sellers need to sign up for the PayLater seller promo contract before continuing the promo configuration.

Step 2: Customize your campaign

Steps	PC-Seller Center
Sellers can see the available campaign types and choose one to create their own campaign.
Sellers can select their campaign type, campaign period, budget limit, discount scheme, and eligible items from your shop or apply the campaign setting to your shop, all according to your business goals.The minimum budget limit starts from Rp200.000
When the campaign is submitted, it takes up to 5 business days for internal review.If the campaign is still under reviewed, buyers can not enjoy the assigned discount purchasing the items with Paylater.

Step 3: Campaign goes onlineOnce the campaign starts, buyers will get assigned discounts when they use PayLater to purchase eligible items from your shop

Steps	PC-Seller Center
If the campaign is approved, but not started yet under seller's previous campaign period setting, the status is "schedule".
When the campaign time arrives, the campaign status will turn to "ongoing"
Only when the campaign is ongoing can buyers enjoy the assigned discount purchasing the items with Paylater in the TTS App.When there are buyers successfully ordering the assigned items, then the spending of the campaign will be updated.The Paylater program fee will only be charged when the order is completed, so the ongoing spending is just a real-time estimation.

Step4: Campaign setting changes and terminate

Steps	PC-Seller Center
Sellers can edit the existing campaign, such as extending the campaign period, adding products, increasing the campaign budget or even ending the campaign.But before the edit is approved, the campaign will continue ongoing with the previous settings.Once it is approved, the campaign will be updated or end as sellers requested.

How does the PayLater Seller Promo Program charge?

PayLater Seller Promo Program fee amount = fee rate of the campaign * (Customer payment - Customer refund) * (1 + VAT rate)

For example:

Order amount	Rp500.000
Customer payment	Rp500.000
Customer refund (if it happens)	Rp100.000
PayLater Seller Promo Program fee rate for seller (of 3 installments)	3.75%
VAT rate	11%
PayLater Seller Promo Program fee amount	=Rp(500.000-100.000) * 3.75% * (1+11%) = Rp16.650

When order is completed, the PayLater Seller Promo Program fee will be deducted from seller's sales income in TikTokShop by Tokopedia before disbursement to Seller's own bank account. Sellers can check the deduction in Finance > Transaction > Settled > Settlement Breakdown

*Screenshots are mockups only. Actual rates and figures differ.

Frequently Asked Questions (FAQs)

How is the PayLater Seller Promo Program different from Paylater?

Paylater is a payment method where buyers are able to place orders with different installments that vary from 1 month, 3 months, 6 months, 9 months, 12 months. And the interest rate of buyers varies from person to person and it is decided by the Paylater's Financial institutes.

The PayLater Seller Promo Program offers sellers competitive program fees that allows participating sellers to offer buyers 0% interest or other interest discount rate for up to 12 months installments. Sellers will pay the program fee according to different campaign types which will show in the program introduction.

Who can join the PayLater Seller Promo Program?

The PayLater Seller Promo Program is currently available for selected sellers. Qualified sellers can check entrances on and modules in Seller Center. We are working on expanding access soon. Stay tuned for more information!

Can sellers select certain products to be available for the PayLater Seller Promo Program?

Yes, sellers can either select certain products or apply to all products in their shop by joining and configurating their own campaign under the PayLater Seller Promo Program.

Can seller exit/end the campaigns under the PayLater Seller Promo Program anytime?

Sellers can choose to end the campaign under the specific existing rules of different campaign types, and ending certain campaigns might need to be reviewed, and the review period is no more than 7 business days.

Can seller setup budget spending in the PayLater Seller Promo Program?

Yes, sellers can set up their own budget spending in different types of campaign under the PayLater Seller Promo Program. After the campaign is active, sellers can still add an extra budget to the existing campaigns.

If sellers do not join or create campaigns under the PayLater Seller Promo Program, will Paylater still be available as a payment method for their stores and products?

Yes, buyers can still place orders using Paylater, but without the special program benefits.

What happens to sellers if buyers do not make their repayment to Paylater on time?

Sellers will receive the full amount of sales proceeds upon order completion in accordance with TikTok Shop by Tokopedia's current Terms of Service. The Financial institutes of PayLater will handle all customers' repayment collection, hence sellers face no risk.

Where can sellers check the PayLater Seller Promo Program fee for completed orders?

TikTok Shop Seller Center -> Finance -> Invoice, TikTok Shop platform usually publishes the invoice on seller center on the 7th of the following month.

TikTok Shop Seller Center -> Finance -> Transactions, you can calculate the PayLater Seller Promo Program fee amount through exporting the "Settlement breakdown"

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