What is Seller Promotion Analysis?

Seller Promotional Tools Analysis is a data analysis feature specifically for the usage of Seller Promotional Tools - Product Discount, Flash Deals, Voucher, Shipping Fee Discount, Voucher, Buy More Save More.What are the benefits?

1. Get a quick Overview of your top-line numbers! (Revenue, Buyers, Orders)
2. Discover your best-performing Promotional Tool (based on GMV)
3. Deep-dive to learn more about the Efficiency metrics (ROI, discount amount, and average price per order)

Test and learn; create your own hypotheses and derive results

How to Check my Performance?

Entry Points from Seller Center

1. From Promotions Tab

• Promotion > Promotional Tool
• On the Promotional Tool homepage, data will be at the top of the page
• Click on 'View More' to jump into the Promotional Tool Performance on Data Compass

2. From Data Compass

• Data Compass > Promotion Analysis
• Click on Promotional Tools Performance tab

Analysis Recommendation

You may check our core features and indicators and our analysis recommendation below:

1. Look for the Promotional Tool that generates the most revenue for you

Promotional Tools Performance sub-tab displays the recent revenue, (number of) buyers, and (number of) orders as a result of using Promotional Tools. Sellers can look at the Top Promotion ranking board to determine which Promotional Tool generated the most revenue during the selected period.

2. Understand the discounts and revenue rates of different Promotional Tools

• Check your ROI metrics. If you find that the revenue or new buyers generated is not satisfactory, you may want to change your discount strategy with the Promotional Tools used. Determine your own healthy discount rate.
• View the ROI of different Promotional Tools to find the Promotional Tool with the highest ROI and strengthen your promotions.

• A prompt will appear if the Promotional Tool hasn't been used, resulting in no ROI at that moment

3. Check the status and conversion performance of each promotion

Use the list to analyze which promotion event generates the most revenue or ROI and work out patterns of the best promotion events in terms of product, event time, event channel, and so on.

Metrics Detail

1. Promotional Tools Performance Overview

• Indicators: Revenue, Orders, Buyers
• Each indicator has a percentage to the right of it representing the revenue generated by the Promotional Tool as a percentage of the store's total revenue.

The figure below the indicator shows the increase or decrease compared with the previous period.

2. Top Promotion

Promotional Tools such as product discounts, flash sales, coupons, shipping fee discounts and multiple discounts for multiple products are ranked based on revenue.

3. Core Data

Metrics

• Revenue
• Orders
• Buyers
• Items Sold
• New Buyers
• Average Price Per Order
• Discount Amount
• Discount Rate: Discount amount/original price before discount

ROI: Revenue/discount amount

4. Promotion List

• You can select a Promotional Tool to display all created promotion events for the selected period and their performance.
• Status: An event may be in one of the four following statuses: Ongoing, Upcoming, Deactivated, and Expired
• Type: Promotion type for each Promotional Tool
  • Product Discount: Fixed price and Percentage
  • Shipping Fee Discount: Free and Discount
  • Voucher: Regular Voucher & LIVE Interactive Voucher

• Indicators
  • C_O: Conversion rate of clicks to order
  • AOV: Average order value
  • Revenue
  • Orders
  • Buyers
  • Items Sold
  • New Buyers
  • Average Price Per Order
  • Discount Amount
  • Discount Rate: Discount amount/price before discount

ROI: Revenue/discount amount