Mastering After-Sales Requests: to Handle Refunds, Exchanges, and Reshipments

Hi, Seller!
After-sales requests can directly affect your customer satisfaction, return rate, and even shop rating. Instead of just reacting, let’s turn every request into a chance to build trust—through smart operational moves.
image

Key Timelines That Impact Your Response

Before we dive into the request types, here are some important timelines you must remember:
image
💡Use your daily task checklist to monitor “Returns & Refund” tab at least twice a day—especially during campaign periods.
image

Identify the Right Type of Request First

Before acting, verify the request type to avoid taking the wrong action.
Request Type
Key Sign to Spot
Ops Behavior
Refund OnlyBuyer doesn’t want to return the itemCheck proof (e.g., video/photo) before approving; don’t assume buyer is right.See our step-by-step refund-only feature guide
Return + RefundBuyer wants to send item backConfirm item condition on arrival before clicking “approve.” Keep unboxing video if needed.See our step-by-step return and refund feature guide
ReshipmentBuyer received wrong/damaged/missing itemRecheck warehouse logs & packing slip to avoid repeating the same mistake.See our step-by-step reshipment feature guide
ExchangeBuyer wants different size/modelConfirm inventory & prepare return label early to reduce processing time.See our step-by-step exchange feature guide
📚 Read the full feature guide for each aftersales type hereimage

Operational Habits to Improve Efficiency

Managing aftersales doesn’t have to be messy. With the right operational habits, you can speed up response time, avoid internal confusion, and improve customer satisfaction. Start with these best practices:
Habit
What to Do
Why It Matters
Create a Standard Response TemplateSave common reply formats in Seller Center (e.g., "We’re reviewing your request…")Saves time and ensures consistent tone when responding to buyers
Build a Returns SOP with Your Ops TeamAlign with team on who checks product, confirms damage, and processes refundAvoids internal confusion and speeds up resolution
Use Return Reason Tracking SheetLog all return/refund cases with reason tagsHelps you detect recurring issues (e.g., damaged packaging) and fix them
Assign One PIC for After-Sales HandlingOne person per shift monitors the “Returns/Refunds” dashboardPrevents delay or missed requests, especially during campaign days
Label Returned Products ProperlyPlace returned items in a labeled, separate shelfAvoids mistakenly reselling defective or incorrect items
image

Mistakes to Avoid & How to Fix Them

Even a small error in handling aftersales requests can lead to auto-approved refunds, lost revenue, or dissatisfied buyers. Here's a quick list of common mistakes and how to avoid them:
Mistake
What Happens
✅ How to Fix It
Ignoring Request Over 2 DaysSystem auto-approves request, loss of revenueSet reminder alarms, check dashboard twice a day
Clicking Wrong Button (e.g., Refund instead of Reject)Irreversible action, item not returnedDouble check request type + buyer’s comment before clicking
Accepting Without Clear ProofBuyer may misuse policyAsk for clear images or videos of product issue first
Not Updating Return StatusSystem sees it as seller delayAlways click "Confirm Receipt" after item arrives
image

Final Checklist for After-Sales Excellence

Before you log off today, make sure you’ve covered the key tasks that keep your after-sales operations strong:
  • Respond to all requests within 2 working days, even if you're still investigating
  • Double check the request type before clicking any button (refund, reject, etc.)
  • Coordinate with your warehouse or ops team for every return case
  • Use Data Compass to track refund reasons and identify recurring product issues
  • Use response templates to ensure fast, consistent communication with buyers
Build these habits daily to improve efficiency, avoid losses, and keep your buyers satisfied. 💪