Shop Health

How to Prevent Violations & Maintain Your Store's Reputation

10/21/2025

Hi, Seller!

Did you know that violations in TikTok Shop by Tokopedia can seriously hurt your store’s growth? From losing loyal customers to missing out on exclusive programs, the consequences are real. Let’s keep your store safe and thriving by understanding violations and how to prevent them.

⚠️ What Is a Store Violation?

A violation occurs when a seller breaks TikTok Shop by Tokopedia's rules—intentionally or not. These can include:

Inaccurate product info
Using others' images without permission
Late shipping
Selling banned or counterfeit products

📉 What Happens If You Violate the Rules?

Impact Area	Consequence
Account Sanctions	Restricted access, temporary suspension, or permanent store closure
Program Limitations	Ineligibility for exclusive campaigns (e.g. flash sales, special promos)
Store Performance Drop	Lower visibility, frozen balance, negative reviews, and loss of buyer trust

🚫 Common Violations to Avoid

Violation Type	Description
Inaccurate Product Info	Mismatched photos, unclear descriptions, wrong size or color
Unreasonable Price Increases	Price set too high without valid reason
Late/Incorrect Order Delivery	Slow shipping or delivering wrong items
Ignoring Return Policy	Refusing to follow TikTok Shop by Tokopedia's return guidelines
Using Unlicensed Images	Using copyrighted photos without permission
Review Manipulation	Posting fake or misleading reviews
Selling Prohibited Products	Counterfeits, weapons, expired or illegal goods
Campaign Rule Violations	Breaking rules during flash sales or promos (e.g., changing prices mid-campaign)

🛡️ How to Prevent Violations

Prevention Tips	Actions
Provide Accurate Product Info	Use real product photos, correct specs, and detailed descriptions
Understand All Seller Policies	Read and review TikTok Shop by Tokopedia’s latest rules regularly
Maintain Stock & Ship on Time	Ensure you can fulfill all orders promptly
Use Reliable Logistics Partners	Choose shipping services that are fast and trustworthy
Use Your Own Visual Assets	Avoid using others' photos without permission
Set Fair Prices Based on Market Research	Ensure your pricing is competitive and justified
Monitor Store Analytics Frequently	Use TikTok Shop by Tokopedia tools to detect issues early and take action

📝 What to Do If You Receive a Violation

Check the Notification
- Read the alert carefully to understand the issue.
Evaluate the Violation
- Determine whether it was a product listing, delivery, or policy issue.
Submit an Appeal (if needed)
- Use the Shop Health section to file an appeal with strong evidence.
Fix the Root Cause
- Correct product info, update stock, or improve shipping processes.
Contact Support
- Reach out to TikTok Shop by Tokopedia’s team if you need more help.