Content Featuring/Directed Toward Minors

07/03/2025

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A minor is defined as children younger than 18 years old.

Content featuring minors

If any content features a minor promoting products, it must be directly related to the products discussed and an adult must also be present in the frame. Examples of products allowed include:

Kids or baby Toys
Kids or baby clothing and shoes
Kids musical instruments

It is strictly forbidden to include minors in content that features:

Any nudity or sexually suggestive content, such as modelling swimwear and undergarments
Any adult related items such as alcohol or cigarettes

Content directed towards minors

While children's products may be featured in uploaded videos and Livestreams, the content must not in any way be directed toward minors (as defined by applicable local laws). You must not publish or distribute any content that promotes products or commercial offers to minors.You must not post, upload, stream, or share:

Any content persuading minors to purchase products or services
Any content that induces minors to request their parents/guardian purchase products or services
Other content that may have a negative effect on minors, as may be determined by TikTok Shop by Tokopedia in its sole discretion (acting reasonably)

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.If you are a creator, please see our article and for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our article for more information.

Please read our to learn more.

Are there specific products that I shouldn't showcase with minors?

While minors can be featured in videos for certain products, they should never be shown in any content considered suggestive, such as swimwear and undergarments.

What is "Underage Promotional Content"?

"Underage Promotional Content" refers to content where minors are shown verbally promoting or displaying a product. Do not create or share content where a minor introduces, uses, or showcases a product.

What must I keep in mind when featuring a minor in my content?

Involve minors in a respectful manner, ensuring they are always clothed and not associated with adult-specific items like alcohol or cigarettes.
Ensure your content doesn't compromise a child's physical or mental well-being.

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