Tiktok Shop Academy

Boost Sales with Self-Promo & Platform Campaigns

06/23/2025

Hi, Seller!
Fierce competition in ecommerce means standing out is no longer optional—it’s essential. With so many sellers fighting for attention, you need tools that help your store shine. That’s where TikTok Shop by Tokopedia’s promotion features come in. From self-promo tools to platform campaigns, you’ll find everything you need to increase visibility and boost conversions—without breaking the bank.
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Two Promotion Paths to Grow Your Sales

TikTok Shop by Tokopedia offers two types of promotional strategies:
Type
How It Works
Example Features
Self-Promotion ToolsSeller-initiated promos that you set up anytimeProduct Discount, Flash Sale, Shipping Discount, Coupons
Platform CampaignsPlatform-wide promos with mass exposure, coordinated by TikTok ShopMega Campaigns, Thematic Events, LIVE Campaigns
Why this matters: By combining both, you can reach more buyers and maximize your campaign performance.
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Explore the Self-Promotion Tools You Can Use

Tool
Best Use Case
Product DiscountOffer %/nominal discounts on selected itemsClear inventory, attract price-sensitive buyers
Flash SaleShort-timed discounts for urgencyBoost traffic during specific hours
Gifts with PurchaseFree items to increase order sizeGreat for bundling or cross-promotion
Shipping DiscountReduce or eliminate shipping feesEncourage purchases for low-price or heavy items
CouponsVoucher-based discounts for targeted audiencesLoyalty building or cart recovery
Creator LIVE GiveawayUse Creator livestreams to run giveawaysBoost traffic and awareness with creator’s audience
Promo CodeSet custom promo codes for selected buyersReward campaigns, affiliate tracking, influencer links
🛠️ All tools available in Seller Center → Marketing → Promotionsimage

What Are Platform Campaigns?

Platform Campaigns are organized events where TikTok Shop by Tokopedia promotes selected sellers and products to a wider audience. There are several types:
  • Mega Campaigns: Monthly large-scale campaigns (e.g., 9.9, Hoki Sale)
  • Thematic Campaigns: Based on buyer interest (e.g., “Semua Jadi Syantik”)
  • LIVE Campaigns: Drive traffic to your LIVE sessions through homepage exposure
  • Traffic-Focused Campaigns: Help you get more clicks and store visits during key dates
📌 Tip: Combine self-promo tools + platform campaigns to double your exposure and conversion potential.
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What Sellers Often Miss

Mistake
What It Costs
Fix It Fast
Only using one toolLimits your reachCombine multiple tools for layered impact
Missing platform campaign deadlinesLose visibility & trafficCheck campaign calendar in Seller Center regularly
No tracking or testingCan't optimize performanceReview promo analytics & test different combinations
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🔧 Start Promoting TodayBoosting sales doesn’t always require big budgets—it just needs the right tools. Start by activating your first promotion today from Seller Center, then join the next available platform campaign. Combine both, and you’ll multiply your store traffic and conversion rate!
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