Xtra Boost Program (XBP) & XBP Pro: Maximize Your GMV with Extra Visibility

Hi, Seller!
Want to boost your GMV and attract more buyers with stronger promotion support? TikTok Shop by Tokopedia provides two powerful programs: Xtra Boost Program (XBP) and Xtra Boost Program Pro (XBP Pro).
Both are designed to increase product visibility, drive traffic, and grow your sales — with different levels of benefits and service fees.
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Xtra Boost Program vs Xtra Boost Program Pro

Here’s a quick overview of how XBP and XBP Pro differ in terms of benefits and scope:
Aspect
XBP (Xtra Boost Program)
XBP Pro (Xtra Boost Program Pro)
Voucher Supportimage
Extra platform vouchers to encourage purchases
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Extra platform + Ads vouchers with higher discount value
Traffic GrowthBoosted visibility in campaign placementsExtra traffic powered by GMV Max, up to +50% GMV increase(Auto placement of Ads GMV Max by system recommendation, simplifying your investment process while securing additional traffic for your store.)
Promotional SupportStandard campaign exposure & traffic growthEnhanced promotional support with stronger subsidy & Ads promotion
ScopeFocused on visibility & voucher boostBundled program combining XBP + Ads GMV Max for maximum sales impact
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Service Fee Comparison

Different programs come with different cost structures. Here’s a breakdown of the service fee comparison between XBP and XBP Pro:
Program
Regular Days
Campaign Days
Fee Cap
Extra Fee (GMV Max)
Notes
XBP3.5%4.5%IDR 60,000 per item
  • Charged to the successfully completed orders (it will not be charged on orders that got successfully delivered and where buyers have returned or sought a refund).
  • Calculated based on the item price without platform promotion/discount.
  • Sellers will not be charged for service fee for restricted category products.
  • Sellers who have not joined the Bonus Cashback Program or Voucher Xtra Program before 23 January 2025 will get to enjoy a 7-day free trial.
XBP Pro3.5%4.5%IDR 20,000 per item+8% on paid orders (trial: 4% no cap for 30 days, then 8%)
Extra 8% service fee will be
  • Charged only on successfully completed orders (not refunds/returns).
  • Calculated based on the item price without platform promotion/discount.
  • Sellers will not be charged for the service fee for restricted category products.
  • Charged to paid orders (orders with finished online payment, or confirmed COD orders).
  • Calculated based on the item price without platform promotion/discount.
  • Deducted from balance in TikTok Ads Manager account.
Want to read the full details of XBP & XBP Pro? Check here: XBP Full Guide & XBP Pro Full Guideimage

How to Join & Withdraw: XBP vs XBP Pro

Joining and leaving each program works slightly differently. The table below shows the steps for joining and withdrawing from XBP and XBP Pro:
Process
XBP (Xtra Boost Program)
XBP Pro (Xtra Boost Program Pro)
How to Joinimage
  • Go to Seller Center > Marketing > Program > Co-Funded Bundle
  • Fill in details & submit
  • Eligible sellers may get 7-day free trial if never joined co-funded programs before
  • Invitation only
  • Only selected sellers will see notification in Seller Center
  • Contact your Account Manager if you want to check eligibility
How to Withdraw
  • Go to Seller Center > Marketing > Program > My Program > Co-Funded Bundle Program > Manage > Withdraw
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  • Once withdrawn, XBP vouchers/benefits will stop immediately
  • Approval takes 14 calendar days
  • Same steps as XBP (Manage > Withdraw)
  • After withdrawal confirmed, XBP Pro vouchers/benefits will stop immediately
  • Approval takes 14 calendar days (benefits still apply during review period)
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Tips to Maximize XBP & XBP Pro

To get the most out of XBP or XBP Pro, follow these best practices:
Best Practice
Why It Works
Combine with Flash Sale & Free ShippingStronger bundles create urgency and drive faster checkout.
Promote via Short Videos & LIVEBuilds buyer awareness and highlights voucher benefits.
Monitor with Data Compass & GMV ReportsHelps adjust product mix and budget for better ROI.
Join during Mega Campaigns (9.9, 11.11, etc.)Unlocks extra voucher quotas & stronger platform support.
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Start Scaling with XBP Today!

Both XBP and XBP Pro are powerful tools to boost visibility, attract more buyers, and grow your GMV. Start with XBP to build momentum — and upgrade to XBP Pro for maximum impact with Ads GMV Max.