Tiktok Shop Academy

Regular Vouchers: Win New Buyers, Keep Loyal Ones

06/23/2025

Hi Seller!
Want to increase conversions while attracting new buyers to your store? One of the most effective ways is by using Seller Regular Vouchers. This feature allows you to provide purchase incentives without relying on big campaigns, giving you flexibility to match your store’s own promotion strategy.
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Why Use Seller Regular Voucher?

Seller Regular Vouchers offer a flexible and strategic way to drive more sales. Whether you're trying to increase basket size or clear seasonal inventory, here’s how vouchers help your business grow:
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How to Set Up Your Regular Voucher

  1. Go to Seller Center > Marketing > Promotion > Coupon > Create New
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  1. Fill in the following details:
    • Voucher Type: Regular Voucher
    • Active Period: Start & end date
    • Minimum Spend: Adjust to your target (e.g., IDR 100,000)
    • Discount Amount: Either percentage or fixed value
    • Voucher Quantity: Set the total available
    • Usage Limit: Control how many times per user
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📌 Tips: Set a short validity period (1–3 days) to create urgency. Sellers who run vouchers for too long often face low performance as buyers delay checkout.
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Mistakes Sellers Often Make with Vouchers

Mistake
Impact
Fix
Creating vouchers without minimum spendMargin loss as buyers only purchase cheapest itemsAlways set a minimum spend aligned with your goal
Offering discounts too small (<5%)Not attractive enough to trigger actionUse 10–15% discount for better impact
No quota limitVoucher gets consumed quickly, no room to test performanceSet limited quota and monitor in real time
Voucher period too longBuyers delay purchase, urgency disappearsLimit to max 3 days
Not promoting the voucherBuyers unaware of the offerPromote through store banner, LIVE, short video
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Pro Tips to Get the Best Results

  • Combine vouchers with flash sales or bundle deals to multiply impact.
  • Announce vouchers during LIVE sessions to drive instant conversions.
  • Use short videos to highlight urgency and explain the voucher clearly.
  • Always monitor voucher usage in Seller Center dashboard to refine your strategy.
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Try This Today!

Start with a simple setup for your first voucher:
  • Set minimum spend: IDR 100,000
  • Offer 15% discount for the first 50 buyers
  • Promote it through LIVE, short video, and store banners
With this setup, you can quickly measure how much your conversions improve.
👉 Ready to create your first Seller Regular Voucher? Head over to Seller Center now!
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