Hi, Seller!
Have you ever felt that your store needs an extra push to attract more buyers? Well, one effective strategy you can try is utilizing the Bonus Cashback Program (BCP).
This program not only attracts buyers but can also increase their loyalty to your store. Let's explore BCP, its importance, and how to maximize it!

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What is the Bonus Cashback Program (BCP)?

The Bonus Cashback Program is one of the promotional tools available on TikTok Shop by Tokopedia to increase your store's attractiveness. Through this program, you can provide cashback to buyers every time they make a transaction.
This cashback can be fully funded by you as the seller or co-funded with TikTok Shop by Tokopedia, depending on the type of program you choose.
The main benefit is helping your store stand out in the midst of intense market competition. Who isn't tempted by cashback? Buyers are naturally more likely to choose stores that offer additional incentives.
For example, imagine a buyer wanting to purchase a product available in several stores. If your store offers 10% cashback while others don't, the chances of buyers choosing you are much higher.

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Why Should You Use the Bonus Cashback Program?

Cashback programs have transformed how consumers and sellers interact in the e-commerce world. Let's look at the positive impacts from various aspects:

1. Creating a Rewarding Shopping Experience

Imagine yourself as a buyer looking for the best-priced product. When finding two stores selling the same item at similar prices, but one store offers 10% cashback, the choice will naturally fall on the store with cashback. This creates a win-win situation where buyers get more value, and sellers benefit from increased sales volume.

2. Converting Passive Buyers into Active Ones

The cashback program can transform browsers into active buyers. This system works through several psychological and economic layers:

Initial Trigger

When passive buyers see cashback notifications, they tend to start calculating potential benefits. For example, if they've been monitoring a product worth 500,000 IDR and suddenly there's a 20% cashback, the simple calculation of saving 100,000 IDR can trigger a purchasing decision.

Reinforcement System

After buyers complete their first transaction and experience the cashback benefits, they're more likely to make a second purchase. This creates a mindset of "using previous cashback for the next purchase with more"cashback"—building a sustainable purchasing cycle.

Habit Formation

The cashback program indirectly forms new habits where buyers will always check for cashback programs before making transactions. Spontaneous buyers transform into more planned and strategic shoppers.

System Engagement

When buyers have accumulated a certain amount of cashback, they tend not to want it to expire. This encourages them to stay active in your shopping ecosystem, even when there's no urgent need to buy something.

Organic Advocacy

Buyers who have experienced significant benefits from the cashback system will naturally share their experiences. They become unofficial "ambassadors," recommending your store's cashback program to their social circles.

3. Marketing Capital Optimization

Compared to paid advertising with uncertain results, cashback programs provide more measurable outcomes. Every rupiah you invest in the cashback program is directly connected to actual transactions. This makes it easier to track ROI (Return on Investment) from your marketing program.

4. Brand Differentiation in a Competitive Market

In fierce competition, the cashback program can be your store's main differentiator. It's not just about the cashback amount but also how you creatively package this program. For example, offering progressive cashback for certain purchase amounts or special cashback on special days.

5. Consumer Behavior Analysis Tool

The cashback program can also be a valuable source of data about consumer shopping patterns. You can analyze when consumers are most responsive to cashback programs, which products are most frequently purchased with cashback, and what the optimal transaction value is for cashback offers.

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How to Activate the Bonus Cashback Program on TikTok Shop by Tokopedia

Want to know how to activate BCP? Don't worry; the process is very simple and can be done directly from the Seller Center. Here are the steps:

1. Access Seller Center

Log in to your TikTok Shop by Tokopedia Seller account, then find the "Promotion Tools" tab.

2. Select Bonus Cashback Program

After entering Promotion Tools, select "Bonus Cashback Program" from the available options.

3. Choose Products to Include

Select which products you want to add to the cashback program. Focus on featured products or those with high margins for optimal results.

4. Set Cashback Amount

Determine the cashback amount you want to offer, either as a percentage or a fixed amount. Adjust it to remain profitable for you. For example, you can set 5% cashback for low-margin products and 10% for products with high margins.

5. Activate the Program and Monitor Results

After setting up, activate the program and use the analytics features in Seller Center to view the promotion's performance. Data such as the number of transactions influenced by cashback can help you assess program effectiveness.

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Expert Tips to Maximize the Bonus Cashback Program

To ensure your BCP delivers the best results, here are several strategies you can try:

1. Offer Competitive Cashback

Ensure your cashback offers are attractive while still considering profit margins. Find the right balance to stay profitable. Too small cashback might not be attractive enough, while too large cashback could reduce profit margins.

2. Leverage TikTok Shop by Tokopedia Campaigns

Combine BCP with major campaigns like National Online Shopping Day or WIB. This will significantly increase your store's exposure. Products participating in campaigns often get 2–3 times more visibility.

3. Focus on Strategic Products

Choose products that have high demand or provide large margins. This approach can help attract traffic while increasing profits. For example, popular products like electronics or fashion often become buyers' primary choices.

4. Promote Cashback on Social Media

Social media is a powerful promotional tool. Create engaging content highlighting your cashback offers to reach more potential buyers. For example, you can create posts with attractive visuals displaying large cashback numbers, like "SHOP NOW AND GET 20% CASHBACK!"

5. Regular Evaluation

After the program runs, continuously monitor its results. If the results are unsatisfactory, try changing strategies, such as adjusting cashback amounts or changing participating products.

6. Build Store Trust

Ensure your store has a good reputation by maintaining positive reviews and satisfactory shipping performance. This will add to the attractiveness of your cashback program.
Beyond the benefits mentioned above, BCP can also increase buyer trust. Stores offering cashback are often considered more serious about providing satisfactory shopping experiences. This also becomes an opportunity for you to expand market share, especially in price-sensitive buyer segments.
Additionally, cashback can become a long-term promotional tool. By consistently activating BCP, you can create store "branding" that's synonymous with economical shopping experiences.

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Upgrade your store to the next level through this super cool cashback program. Guaranteed to help your store become more popular on TikTok Shop by Tokopedia and make customers addicted to shopping!
Don't believe it? Just try it! You'll see for yourself how new buyers can transform into loyal customers. This program has proven effective in increasing store engagement and revenue!
So, what are you waiting for? It's time to make your store more credible with this anti-mainstream strategy. Start now and see the amazing changes! Remember, your store's success begins here.