Product Upload Rejection: What Causes It and How to Prevent It

08/29/2025

Manage Products

Hi, Seller!

Have you ever had your product rejected when uploading to TikTok Shop by Tokopedia?

Don’t worry — in this guide, we’ll show you the main reasons why uploads fail and how to avoid them, so your products meet all requirements and get approved faster.

The 4 Pillars of a Successful Upload

To avoid upload failures, the key is proactive compliance—understanding the rules, preparing complete product details, and double-checking every requirement before hitting “Upload.”

Pillar	What to Do	Why It Works	More Info
Meet Platform Requirements	Check prohibited list, upload necessary permits, provide clear product details.	Prevents instant rejection for restricted or unclear listings.	Read Guide
Verify Your Brand (if applicable)	Declare your role, upload brand/reseller permits.	Builds trust, speeds up approval, and improves visibility.	Read Guide
Ensure Accurate Details	Use honest descriptions, match photos, and add relevant keywords.	Makes listings credible and easier to find.	Read Guide
Follow Fair Trading Practices	Avoid fake discounts, clickbait titles, or misleading links.	Maintains buyer trust and prevents takedowns.	Read Guide

Your Pre-Upload Checklist

Before hitting Upload, make sure you’ve checked:

Step	Requirement	Details	Learn More
Image Requirements	Minimum size	Maximum 9 images per product 1:1 Image ratio Minimum image size is 600 x 600 px Maximum image file size is 5MB	Read Guide
	No overlays	No watermark, logo, or text on images
	Clarity	Show product clearly, with multiple angles if possible
Keywords & SEO	Keywords	Use 1–2 high-performing keywords at the start of your product title, and make sure the title is accurate, concise, and descriptive. Include brand (if authorised), product type, material, key features, and quantity.	Example: ✅ Little Lamb Valley Series Pure Cotton White Table Cloth (150cm x 150cm), Pack of 2 ❌ : White Table Cloth
	Description length	Avoid information redundancy, the total description of a single selling point should be less than 250 characters. Other recommendations: Describe a product with text and bullet points Add up to 30 related banners or images. Add size chart image (if needed) on the product description	Example: “Lightweight women’s sneakers with anti-slip soles and breathable material, perfect for daily activities or light workouts.”
Category & Attributes	Accuracy	Correct category & subcategory selected	Read Guide
Category & Attributes	Completeness	All attributes filled (size, color, material, etc.)	Read Guide
Stock & Price	Stock availability	Stock is updated and accurate	–
Stock & Price	Price accuracy	Reflects real selling price (no fake discounts)	Read Guide
Documents (if needed)	Permits	BPOM for cosmetics & food	Read Guide
Documents (if needed)	Authorization	Brand authorization letters or reseller certificates	Read Guide
Platform Rules	Prohibited products	No alcohol, drugs, weapons, etc.	Read Guide
Platform Rules	Fair marketing	No misleading claims or clickbait titles	Read Guide

Avoid These Mistakes When Listing Your Products

Even experienced sellers can make small mistakes that lead to product rejection or poor performance. By recognizing these common errors and knowing how to fix them, you can save time, avoid rework, and ensure your products get approved faster.

Common Error	Why It Happens	How to Fix	Example
Exaggerated Promises	Making claims that a product can alter body structure, organ functions, or immune system; or promising effects on skin/appearance without proof.	Use factual, verifiable benefits only; avoid medical or exaggerated claims unless supported by credible data.
Comparisons with Guaranteed Results	Trying to attract buyers with promises of instant results within a specific timeframe.	Avoid promising fixed timelines unless backed by credible proof; use general improvement statements instead.
False “Before and After” or Award Claims	Using misleading before/after visuals or making up certifications/awards to boost trust.	Only use genuine before/after results with credible proof; state only verified recognitions.
Using clickbait or misleading titles	Trying to boost CTR with exaggerated claims	Keep titles accurate and verifiable; avoid performance claims unless supported by proof
Traffic diversion elements in listing	Adding contact details or off-platform purchase links	Remove all external links, contact info, or QR codes from titles, descriptions, and images