Data Compass User Manual (PC)

03/17/2025

Data Overview

Summary

This article outlines all the different types of analytic pages accessible via Data Compass on Seller PC, where to navigate to these pages, how to utilise the analytics provided and the types of data sources available for each respective page.

Data Compass is the main hub for sellers to check all shop-relevant performance data namely 7 main data categories: Home, Growth & Insights, LIVE & Video, Product Card, Product, Marketing and Post Purchase. View the chart below to understand the breakdown of main category, sub category and analytics pages.

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!! For sellers who are operating on both ShopTokopedia and Tokopedia, please note:

Description	Reference
A new data source filter is available at the top of selected analytics pages on Data Compass. This data source filter allows sellers to select the type of data they'd like to view and analyse: ShopTokopedia data, or Tokopedia data
Pages that do not have the data source filter available will: Reflect data from ShopTokopedia only Have a ticker displayed to remind sellers of the type of data available on this page
Based on your seller type: [For ShopTokopedia Sellers that already have an existing shop on Tokopedia] In order to access both ShopTokopedia and Tokopedia data on the selected analytics pages, sellers would need to have completed the full integration process as below: Done account binding Done account integration [For ShopTokopedia sellers who do not have an existing shop on Tokopedia] Sellers can immediately access Tokopedia data on the selected analytics pages without needing to complete account binding or account integration. This is due to the default integration function to Tokopedia that has replicated ShopTokopedia sellers products' onto Tokopedia. For more information on integration function to Tokopedia, read here.
For Tokopedia data shown on Data Compass: There is no historical data backfilled from Tokopedia It is based on new transactional data from Tokopedia starting from 0, after seller has completed the full integration criteria as above. For more information, please read the FAQ section below.
To check the data source available for each analytics page on Data Compass, please continue reading the guide below.

Home (Data Compass Overview)

Entrance: Seller Center > Data Compass

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
Yes	ShopTokopedia data Tokopedia data	I wish to quickly understand my overall shop performance.	The Business Data section enables sellers to view important metrics such as GMV, orders, item sold and so on. Sellers can use the time filter to select a specific data period for analysis.	Click here to learn more.
	ShopTokopedia data	I wish to know what sales channels drive revenue for my store to continue optimising accordingly.	The Sales Sources section enables sellers to quickly view the top 3 Videos, LIVEs or Product Cards by highest GMV or highest Views and click on View Analysis to jump to the full lists.
	ShopTokopedia data Tokopedia data	I wish to know how different marketing efforts contribute to my store performance.	The Marketing Performance section enables sellers to quickly view the top 3 affiliate creators, promotion tools or campaigns that drive highest GMV to their store.Note: Tokopedia data is currently available for the Top 3 Affiliate Creators list only.
Please check the Feature Guide to get more in-depth information on the specific data sources available for the various sections on this Home page.

Growth & Insights

2.1 Business Accelerator

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to learn what are the other ways available that can help grow my store performance.	The Business Accelerator page enables sellers to view various growth areas and get daily suggested actions that can help with potential sales increase.	Click here to learn more.

LIVE & Video

LIVE

3.1 LIVE Performance

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to learn how livestreams contribute to my overall store performance.	The LIVE performance page enables sellers to view LIVE key metrics such as GMV, Orders and more to understand how LIVE contributes to overall store performance.	Click here to learn more.
No	ShopTokopedia data only	I wish to know which of my own livestreams in particular are engaging better with my audience and driving GMV, Orders or Views.	At Accounts Performance, sellers can toggle between Revenue, Conversion or Engagement and view their top 4 livestreams in these categories.	Click here to learn more.

3.2 LIVE Details

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit
No	ShopTokopedia data only	I wish to analyse all LIVEs, either my own or from affiliates and get more insights on individual LIVE performances.	The LIVE details page enables sellers to toggle between Self-operated or Affiliate and view the list of all LIVEs under each respective category. Use the 'Metrics' button to customise different metrics for analysis Click Export to download an excel file for offline analysis

3.3 LIVE Inspiration

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit
No	ShopTokopedia data only	I wish to learn how other seller/affiliate livestreams are performing to get more ideas in improving my own livestreams.	The LIVE inspiration page enables sellers to view livestreams from other categories and also toggle between Sales, Conversion or Interaction. This helps sellers to be more innovative with upcoming livestreams and stay ahead of current livestream practices.

Video

3.4 Video Performance

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to learn how videos contribute to my overall store performance.	The Video Performance page enables sellers to view Video key metrics such as GMV, Orders and more to understand how Video contributes to overall store performance.	Click here to learn more.
No	ShopTokopedia data only	I wish to know which of my own videos in particular are engaging better with my audience and driving GMV, Orders or Views.	At Accounts Performance, sellers can toggle between Revenue, Conversion or Engagement and view their top 4 videos in these categories.	Click here to learn more.

3.5 Video Details

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit
No	ShopTokopedia data only	I wish to analyse all Videos, either my own or from affiliates and get more insights on individual Video performances.	The Video details page enables sellers to toggle between Self-operated or Affiliate and view the list of all Videos under each respective category. Use the 'Metrics' button to customise different metrics for analysis Click Export to download an excel file for offline analysis

3.6 Video Inspiration

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to learn how other videos are performing to get more ideas in improving my own videos.	The Video inspiration page enables sellers to view videos from other categories and also toggle between Sales, Conversion, Engagement or Finish Rate. This helps sellers to be more innovative with upcoming videos and stay ahead of current video practices.	Click here to learn more.

Product Card

4.1 Product Card Performance

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to learn how product cards contribute to my overall store performance.	The Product Card Performance page enables sellers to view key metrics such as GMV, Views and more to understand how Product Card contributes to overall store performance.	Click here to learn more.
		I wish to know how my buyers found my product card.	The traffic source section allows sellers to identify whether buyers have come across their product card via organic traffic or ads traffic. Sellers can compare how these 2 traffic sources drive Views or GMV and optimise their strategy accordingly.
		I wish to know which product cards in particular are performing well.	The high potential product cards section eases sellers in quickly identifying which product cards drive high views, clicks and conversion. These product cards have potential for higher conversion or exposure, sellers can prioritise the optimisation of these product cards for improved performance.

4.2 Product Card Details

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to further deep dive into each of my individual product card performance.	The Product Details page enables sellers to view the full list of product cards and also export the list for offline analysis.	Click here to learn more.

4.3 Product Card Trending

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit
No	ShopTokopedia data only	I wish to get insights on how other sellers' product cards are performing to compare against my own product card performance.	The product card rankings page enables sellers to select a certain category and view the list of product cards ranked by Top GMV or Top Movers to get an overview of competitors' product card performances. Sellers can reference the top performing product cards as benchmarks to optimise their own lesser performing product cards.

Search

4.4 Product Title Optimiser

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to learn if there are ways to improve my product descriptions to attract more customers.	The Product Title Optimiser page assists sellers to identify products whose product name, descriptions and images can be further optimised to attract customers at first glance.	Click here to learn more.

4.5 Store Keywords

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit
No	ShopTokopedia data only	I wish to know what keywords are being searched that drive traffic to my store.	The Store Keywords page displays a list of search keywords related to the shop's content and products. Sellers can focus on keywords with high PV and low conversion to optimise these products for more store traffic.

4.6 Keyword Rankings

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to know what keywords are being searched across the platform to know what's trending and being searched by customers.	The Keyword rankings page allows sellers to stay up-to-date with what customers are currently looking for across various categories. Sellers can use this information to optimise their product keywords or consider expanding their assortment in line with what customers are searching for.	Click here to learn more.

Channels

4.7 Shop tab

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to learn how shop tab contributes to my overall store performance.	The Shop Tab page enables sellers to view Shop Tab key metrics such as GMV, Orders and more to understand how Shop Tab contributes to overall store performance.	Click here to learn more.
No	ShopTokopedia data only	I wish to learn about the traffic behaviour of customers to see where I can improve in my sales funnel.	The Traffic Source tab provides detailed information about user retention and loss rates at each layer of the funnel, from users viewing the product, to clicking on the product and eventually purchasing the product. These insights enable sellers to identify the areas that need improvement in their sales funnel and take steps to optimise the user experience to drive more sales.	Click here to learn more.

4.8 Recommendations

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to learn which products are not showcased to buyers when they are browsing through the Recommendations page.	The Recommendations page allows sellers to view a list of their products which are not qualified to be recommended to customers, and take actions to optimise the product according to the existing issues outlined.	Click here to learn more.

4.9 Shop page

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
Yes	ShopTokopedia data Tokopedia data	I wish to understand how customers find my shop page and optimise the channels that can bring more traffic to my store.	Shop Page analytics allows sellers to analyse the traffic sources that direct customers to their shop, such as via Search, Order Center, LIVE & Video Profile and more. By understanding the traffic source of each channel, sellers can identify the ones that require improvement and strategise accordingly.	Click here to learn more.

Product

5.1 Product Detail

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
Yes	ShopTokopedia data Tokopedia data	I wish to learn how each of my products contributes to my overall store performance.	The Product Detail page enables sellers to analyse individual product performances and also customise the product performance metrics by channel (Shop Tab, LIVE, Video or Product Card). Sellers can also toggle to SKU level to do a further deep dive into their assortment variety.	Click here to learn more.

5.2 Ranking

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit
No	ShopTokopedia data only	I wish to learn what are the top ranking products and shops across the platform.	The product ranking page allows sellers to access a list of products and shops across based on a selected category and identify the top products or shops by highest sales ranking or growth ranking. This allows sellers to stay up to date on the top selling products and ensure their store has a competitive assortment to cater for market needs.

Marketing

Promotion

6.1 Promotion Tools

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
Yes	ShopTokopedia data Tokopedia data	I wish to analyse which promotion tool works best for my store and understand the performance of my promotional tools.	The Promotional Tools page gives sellers a quick overview of how promotional tools contribute to their overall store performance and which are the top promotional tools driving store GMV. The promotions list allows sellers to deep dive into each promotion performance, such as conversion rate, GMV, Orders and more, enabling sellers to strategise usage of different promotion tools for different goals.Clicking into View details enables sellers to analyse a specific promotion performance over the course of the promotion duration.	Click here to learn more.

6.2 Campaign

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
Yes	ShopTokopedia data Tokopedia data	I wish to analyse campaign performances to understand how campaigns contribute to my overall store performance.	The Campaigns performance page enables sellers to access a list of all joined campaigns and directly access the campaign dashboard to view a specific campaign's performance.	Click here to learn more.
	ShopTokopedia data Tokopedia data	I wish to check my campaign performance in real-time.	Via the ongoing campaign banner, sellers can click on Campaign Dashboard to directly view their campaign performance in real-time, monitor buying behaviour and make optimisations to boost their sales.	Click here to learn more.
	Tokopedia data**	-	LIVE and Video performance are not available	Click here to learn more.

6.3 Program

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
Yes	ShopTokopedia data Tokopedia data	I wish to analyse how Shipping Fee Program contributes to my overall store performance.	At Program performance, sellers can analyse Shipping Fee Program performance metrics such as Click to Order Rate and number of SFP Buyers.	Click here to learn more.

Affiliate

Sellers can find Affiliate performance insights on the Affiliate Center page. .

Entrance:

Customer

6.7 Customer Analysis

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to learn my buyers and followers demographic to better cater to their needs and wants.	The Customer Analysis page provides sellers comprehensive insights into their audience demographics such as their age, gender, location, and more. Sellers can analyse if their store GMV is attributed more to new buyers or repeat buyers, and similarly whether from new followers or active old followers. Sellers can identify which product or content contributes to new buyers and strategise accordingly to continuously attract new buyers to their store.	Click here to learn more.

Post Purchase

7.1 IM Performance

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit
No	ShopTokopedia data & Tokopedia data combined	I wish to check how many customers have chat enquiries and monitor overall response rates.	The IM Performance page allows sellers to view chat historical trends such as enquiries, response rate, satisfaction rate and average first response time. Monitoring overall IM performance is a good way for sellers to keep customer satisfaction healthy.

7.2 Shipping Performance

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to analyse my shop's overall logistics performance to understand logistics supplier speed and identify areas of improvement.	The Shipping Performance page enables sellers to: Quickly view total no. of orders which are yet to ship, yet to handover and yet to deliver Analyse logistic delivery efficiency of seller shipping or platform shipping Zoom into performances by supplier level to judge whether to replace logistic suppliers	Click here to learn more.

7.3 Negative Review Performance

Entrance:

Filter Available	Data Available	Seller Use Case	Analytics Page Benefit	Feature Guide
No	ShopTokopedia data only	I wish to know which products have received negative reviews and how I can resolve these issues to provide better customer experience.	The Negative Review Performance page enables sellers to: View the total number of product issues or service issues Identify the products with product issues and examine details of customer reviews By evaluating negative reviews, sellers can take action to solve the product or service issues and avoid any potential impact on overall store rating.	Click here to learn more.

FAQs

[FAQs: Viewing data via Tokopedia platform]

I have completed the account binding and account integration process. Can I still view my performance on Tokopedia after integration?

If you have fully completed the full integration process below, you will not be able to view updated performance on Tokopedia. However, you can still access Tokopedia to get historical performance prior to your account integration. Please see below:

Seller Criteria	Tokopedia Seller Analytics
Seller with the below criteria: Done account binding Done account integration	Tokopedia Seller Analytics will not be updated and will showcase the latest data that they receive prior to account integration Sellers can still download and check the historical performance of Tokopedia data on Tokopedia

What are the Wawasan pages on Tokopedia that will no longer be updated once sellers have completed the full integration process?

All Wawasan pages will no longer be updated and a ticker will be displayed on top of the page as a reminder that sellers can check their Tokopedia data via selected analytics pages on Tokopedia & Shop Seller Center Data Compass.

Wawasan Page	Reference
Wawasan Toko
Wawasan Produk
Wawasan Kunjungan
Wawasan Pasar
Wawasan Promosi
Wawasan Operasional
Wawasan Pembeli

[FAQs: Viewing data via Data Compass]

I have completed the account binding and account integration process. However, I'm unable to view any data from Tokopedia order transactions on Data Compass. Why is that?

The data from any Tokopedia order transactions may take up to 2 working days to reflect onto Data Compass as the system is still processing your account integration. Rest assured, while the data is temporarily unavailable, it is not an indication of any order processing issues.

What are the selected analytics pages where the data source filter is currently applicable for selection of Tokopedia or ShopTokopedia data?

Will the data source filter be made available for other Data Compass pages?

We will keep you updated again if/when the data filter is available on other Data Compass pages in the future.

I do not want to integrate the data from both platforms and wish to continue viewing Tokopedia data on Tokopedia. Can I choose not to bind my account and continue viewing both shop performance data separately?

It is recommended for sellers to complete their account binding process earlier and start to familiarise themselves more with the ShopTokopedia interface, whilst benefiting from the ease and convenience of logging into 1 platform to monitor 2 shop performances.

Should sellers choose not to integrate their account, they will be able to continue accessing Tokopedia seller analytics until these pages until further notice.

What are the data pages on Data Compass that are similar to Tokopedia's Wawasan pages?

No.	Tokopedia Wawasan Pages	Data Compass Pages
1	Wawasan Toko After the integration, sellers can still view and download historical data on the old Tokopedia Seller Dashboard The shop performance data starting after integration can only be accessed through the new integrated Seller Center	Data Compass Homepage
2	Wawasan Produk	Product Details
3	Wawasan Promosi	Promotion Tool Analytics
4	Wawasan Kunjungan	Product Card Performance
5	Wawasan Pasar	Keyword Ranking
6	Wawasan Operasional	Post Purchase Analytics IM Performance: Shipping Performance: Negative review performance:
7	Wawasan Pembeli	Customer Analysis

Which are the equivalent Wawasan Analytics pages on Data Compass where I can utilise the new data source filter and check the data from Tokopedia and ShopTokopedia?

Data source filter available on Data Compass	Data source filter NOT available on Data Compass
Wawasan Toko -> Data Overview Wawasan Produk -> Product Detail Wawasan Promosi > Promotion Tools	Wawasan Kunjungan Wawasan Pasar Wawasan Operasional Wawasan Pembeli

Is there a Data Compass on Tokopedia & Shop Seller Center (App) and will the data source filter be available there too?

Yes, there is. Please check this for info on how to navigate Data Compass via App and the data available for various modules.

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