Platform Coupon Terms and Conditions
09/23/2025
Last updated: 23 September 2025
These Platform Coupon Terms and Conditions (including but not limited to, Shipping Fee Programme Terms, Co-Funded Price Discount Programme Terms, and Ads Traffic Support Programme Terms) (collectively “Programme Terms”) shall apply in addition to the Seller Terms of Service and govern Your application for and participation in the Platform Coupon Programme (“Programme”) on the E-Commerce Platforms. To the extent that there is any conflict between these Programme Terms and the Terms in relation to the Programme, these Programme Terms shall take precedence and govern.
- Acceptance of Programme Terms
- Changes to Programme Terms
- Tokopedia’s Role
- Participation Requirements
4.2 Tokopedia reserves the right to remove You from the Programme and terminate Your participation in the Programme if:
If You are removed from the Programme pursuant to this Clause 4.2, Tokopedia shall have the right to remove all Benefits which You were entitled to previously when participating in the Programme, and You shall not be entitled to any refund of the Programme Fees already paid by You.
4.3 Notwithstanding the foregoing, Tokopedia shall have the right to remove You from the Programme at any time at our sole and absolute discretion.- Programme Fees
5.2 The Programme Fees payable by You will be calculated based on the calculation methods as set out on the Seller Center. Tokopedia reserves the right to review the Programme Fees (including the calculation methods) from time to time at its sole discretion.
- Benefits
a. Special Item Label: All Your Products that are listed for sale on E-Commerce Platforms will be affixed with a special label that indicates Your participation in the Programme.
b. Special Exposure Channel: You will also be able to feature Your Products in a special channel on E-Commerce Platforms in which only participants of the Programme will be able to feature their Products.
6.2 Unless otherwise prohibited by applicable law, the Benefits will apply to all Products that are listed by You for sale on E-Commerce Platforms (Shipping Fee Programme only) or to all Products You have signed (Co-Funded Price Discount Programme only), and will not apply to any Products which You have delisted from or which have been delisted by Tokopedia from E-Commerce Platforms.
6.3 Notwithstanding anything in these Programme Terms to the contrary, Tokopedia does not provide any representations or warranties, whether express, implied, statutory or otherwise in relation to:
a. the sufficiency of the Benefits;
b. the success, profitability or viability of Your participation in the Programme or Your sale of the Products on the E-Commerce Platforms; or
c. any increase in sales of Your Products or revenue for You, number of the Buyer(s) for Your Products, or traffic to You, Your channel or Your Products on the E-Commerce Platforms.
- Indemnification
a. Your participation in the Programme;
b. Your breach of any representation, warranties, covenants, undertakings, agreements or obligations hereunder;
c. Your failure to comply with any and all applicable laws that apply to You, including but not limited to all applicable data protection legislation;
d. Your acts or omissions of fraud or fraudulent misrepresentation;
e. any personal injury or death caused by an act or omission by You;
f. any loss or damage suffered directly or indirectly by a Tokopedia Indemnitee’s contractor or supplier;
g. any allegation or claim of negligence or wilful misconduct arising from any act or omission by You; and
h. any tax demands or other charges or contributions relating to Your participation in the Programme.
- Limitation of Liabilities
8.2 Under all circumstances and subject to the provisions of this Clause 8 (Limitation of Liabilities), Tokopedia’s total aggregate liability that may arise, whether in contract, tort (including negligence), misrepresentation, restitution or otherwise under these Programme Terms is limited to the total Programme Fees that are chargeable by Tokopedia and payable by You in the thirty (30) days prior to the cause of action.
8.3 Tokopedia will not be responsible for any of the following liabilities that may arise in connection with Your participation in the Programme, whether in contract, tort (including negligence), misrepresentation, restitution or otherwise:
a. any loss of profits or anticipated profits, revenues, business opportunities, or anticipated savings;
b. any loss of goodwill or damage to reputation;
c. any loss or corruption of data;
d. any indirect, incidental, special, consequential or punitive damages, or any pure economic loss; or
e. any matter beyond Tokopedia’s reasonable control.
8.4 Tokopedia shall not be liable for Your acts, errors, omissions, representations, warranties, breaches or negligence, or for any personal injuries, death, property damage, or other damage or expenses resulting therefrom, to the maximum extent permitted by applicable law.
8.5 To the maximum extent permitted by applicable law Tokopedia hereby disclaims any and all representations, warranties or conditions not expressly set out in these Programme Terms.
- Termination
9.2 You may request to leave the Programme at any time by giving Tokopedia prior notice in writing. Tokopedia will remove You from the Programme and remove the Benefits associated with You or Your Products within fourteen (14) working days’ period upon receipt of your request.
9.4 The termination of the Seller Terms of Service for E-Commerce Platforms between You and Tokopedia or termination of Your account for any reason will automatically terminate these Programme Terms. Any suspension of Your account under the Seller Terms of Service for E-Commerce Platforms will result in the suspension of Your participation in the Programme hereunder.
9.5 Notwithstanding anything to the contrary therein:
a. If there are outstanding orders between You and the Buyer(s) as of the termination date of these Programme Terms or Your participation, these Programme Terms shall be extended until all such orders have been fulfilled, so long as such orders are not in breach of the Seller Terms of Service for E-Commerce Platforms, these Programme Terms, Tokopedia policies or guidelines, or applicable law; and
b. If there are outstanding orders between You and the Buyer(s) as of the suspension date of Your participation in the Programme, You shall continue to be entitled to fulfil such orders, provided that the provision of such orders are not in breach of the Seller Terms of Service for E-Commerce Platforms, these Programme Terms, Tokopedia policies or guidelines, or applicable law.
9.6 The termination of these Programme Terms shall not relieve any party of obligations accrued prior to the date of termination.
Annex 1: Shipping Fee Programme Terms
1.1 You may apply to participate in the Platform Shipping Fee Programme (“Shipping Fee Programme”) at Merchant’s shop level. Tokopedia reserves the right to invite you to join the Shipping Fee Programme without receiving any application from You.
- Programme Products
- Voucher
- Programme Fees
- Suspension
Annex 2: Co-Funded Price Discount Programme Terms
- Programme Products and Events
- Voucher and Subsidy
Annex 3: Ads Traffic Support Programme Terms
- Programme Information
1.2 “E-Commerce Video” is defined as a video posted on the TikTok Platform by You that:
a. is related to the promotion and sale of closed-loop E-Commerce Platforms products;
b. contains closed-loop E-Commerce Platforms merchandise anchor link;
c. passes the content review and moderation by TikTok and/or Tokopedia; and
d. meets any additional requirements as set out by TikTok and/or Tokopedia in writing (including the Seller Center) (“Selection Criteria”).
1.3 You must have a valid ad account on TikTok For Business in order to participate in the Ads Traffic Support Programme.
1.4 After You are accepted into the Ads Traffic Support Programme, all E-Commerce Videos uploaded by You on Your account shall be eligible to receive ads traffic support in accordance with the Programme Terms and other written agreement between You and Tokopedia governing Your use of E-Commerce Platforms and TikTok Business Center, including but not limited to the Seller Terms of Service for E-Commerce Platforms and TikTok For Business Commercial Terms of Service.
1.5 The selection of E-Commerce Videos to qualify for the ads traffic support shall be at Tokopedia's sole and absolute discretion. Tokopedia reserves the right not to promote any of Your E-Commerce Videos, with or without causes.
- Intellectual Property Rights
2.2 By participating in the Ads Traffic Support Programme, You agree that Tokopedia will access Your authorized content as set out under Clause 2.1 of Annex 3 and be added as Your Partner in Your TikTok Business Center. The TikTok Business Center account will be "ID Shop Tokopedia Official" ("Partner"). You have the right to revoke this Content License at any time by removing corresponding Partners in Your TikTok Business Center.
2.3 You shall ensure You have all rights, consents and licenses in connection with the exploitation of the E-Commerce Videos and the use, recording, storage, processing, modification, streaming, adapting, assembling, reproduction, distribution, broadcasting, displaying, public performance, communication to the public and dissemination of the E-Commerce Videos will not violate the intellectual property rights of any third party and/or applicable law. You shall be solely responsible for acquiring and paying for all rights necessary to grant Tokopedia the rights granted in these Programme Terms.
2.4 You shall indemnify and hold Tokopedia and its affiliates harmless against any loss, damages, costs (including legal costs) that may be incurred by Tokopedia or any of its affiliates or awarded or agreed to be paid to any third party in respect of any demand, claim or action for actual or alleged infringement of intellectual property right arising from or pursuant to Your participation in the Ads Traffic Support Programme.
- Leaving the Ads Traffic Support Programme
3.2 The termination of Your participation in the Ads Traffic Support Programme shall not relieve any party of obligations accrued prior to the date of termination.
Annex 4: Voucher Xtra Programme Terms
- Programme Products and Events
1.2 Your products will be designated as "Voucher Xtra Programme Products" and eligible for vouchers as outlined in Clause 2 (Voucher and Subsidy). Once Your shop is deemed eligible, all products sold through the shop will be considered Voucher Xtra Programme Products.
1.3 The Voucher Xtra Programme consists of various Events with the same Programme rules and different policies. Length of these Events may vary from Event to Event. You may choose to participate in any specific Event(s), and would not be regarded as participating in other Events You did not choose.
1.4 The policy for each Event might be amended by us from time to time during the Event. We will use commercially reasonable efforts to generally notify You of any material changes to these policies, such as through a written notice to You via the Seller Center. However, it is your sole responsibility to review these policies regularly to check for such changes. Any changes will not have retrospective effect. If You do not agree to the change(s) notified to You, You may request to leave the Event through the corresponding Event registration page at any time. Your continued participation in the Event after the notice period shall be deemed Your acceptance of the amended policies. You shall comply with the Programme Terms and the policies of the Event(s) You have participated in.
- Voucher and Subsidy
2.2 Once Your Products are regarded as Voucher Xtra Programme Products, Tokopedia will provide You with subsidies and provide the Buyer(s) who purchase Voucher Xtra Programme Products on the product page and/or e-commerce livestream on TikTok with Voucher Xtra Vouchers ("Voucher Xtra Voucher(s)") subject to below Clause 2.3 of Annex 4.
2.3 During Your Participation in the Voucher Xtra Programme, when the orders (Voucher Xtra Programme Products only) meet the conditions of the Event and the Buyer(s) have made payment for Voucher Xtra Programme Products, the Buyer(s) will be entitled to use the Voucher Xtra Voucher(s) issued by Tokopedia to deduct part of their transaction amount. Only part (not total) amount of the Voucher Xtra Voucher(s) face value is provided by Tokopedia to You and the remaining part of the face value shall be borne by You as the Product Voucher Xtra provided by You directly to the Buyer(s) ("Merchant-Side Discounts").
2.4 If the Buyer(s) are allowed to get a refund of Voucher Xtra Programme Products after their purchase (e.g. their order is cancelled according to the relevant rules of Shop), the Voucher Xtra Voucher(s) will not be deemed to have been utilised, while the Merchant-Side Discounts borne by You for this/these Voucher Xtra Voucher(s) will be zero.
2.5 You further acknowledge and agree that Tokopedia shall have the right to return the Voucher Xtra Voucher(s) to the Buyer(s) if the Voucher Xtra Voucher(s) has not been deemed as utilised according to the policy of the Event.
2.6 You acknowledge and agree that the Buyer(s) will be entitled to use the Voucher Xtra Voucher(s) if:
a. the Voucher Xtra Vouchers are valid and not expired;
b. the Buyer(s) are using the Voucher Xtra Voucher(s) in compliance with any applicable terms made by Tokopedia (including following amendments from time to time);
c. the Buyer(s) meet the minimum spending requirements as required in relevant terms published and / or updated by Tokopedia (if any); and
d. the vouchers are used during an e-commerce livestream on TikTok where Voucher Xtra Programme Products are being sold.
Annex 5: Flash Sale Programme Terms
- Programme Products and Events
1.2 Once Your Products are accepted as "Flash Sale Programme Products", they are eligible for incentive as outlined in Clause 2 (Voucher and Incentive).
1.3 The Flash Sale Programme Programme consists of various Events with the same Programme rules but different policies. Duration of these Events may vary from event to event. You may choose to participate in any specific Event(s), and would not be regarded as participating in other Events You did not choose.
1.4 The policy for each Event might be amended by us from time to time. We will use commercially reasonable efforts to generally notify You of any material changes to these policies via any channel which we deem appropriate, such as through a written notice to You via the Seller Center. However, it is your sole responsibility to review these policies regularly to check for such changes. Any changes will not have retrospective effect. If You do not agree to the change(s) notified to You, You may request to leave the Event through the corresponding Event registration page at any time. Your continued participation in the Event after the notice period shall be deemed Your acceptance of the amended policies. You shall comply with the Programme Terms and the policies of the Event(s) You have participated in.
- Programmes Fees and Incentive
2.2 The Programme Fees shall be calculated based on the final order settlement amount of the Products sold within the effective Flash Sale period. For avoidance of doubt, any shipping fee paid by the buyers shall be excluded for the purpose of calculating the Programme Fees.
2.3 In consideration of your payment of the Programme Fees, Tokopedia will provide Flash Sale incentives to promote your "Flash Sale Programme Products". Details of the incentives will be notified to you from time to time.
2.4 You acknowledge and agree that Tokopedia shall have the right to amend or revise these Flash Sale Programme Terms or any incentives to be provided to You from time to time.
Annex 6: Xtra Boost Program Terms
- Programme Products and Events
1.2 You may apply to participate in the Xtra Boost Program at the shop level. Tokopedia reserves the right to invite you to join the Xtra Boost Program without receiving any application from You. All Products in Your shop will be part of the Xtra Boost Program, as long as they meet the Xtra Boost Program's eligibility criteria.
1.3 Your products will be designated as "Xtra Boost Program Products" and eligible for vouchers as outlined in Clause 2 (Voucher). Once Your shop is deemed eligible, all products sold through the shop will be considered Xtra Boost Program Products.
- Voucher
2.2 You acknowledge and agree that the Buyer(s) will be entitled to use the Xtra Boost Voucher(s) provided that:
- the Buyer(s) are using the Xtra Boost Voucher(s) which are valid and not expired;
- the Buyer(s) are using the Xtra Boost Voucher(s) in compliance with any applicable terms of use (including meeting the minimum spending requirements).
- Programme Fees
3.2 Tokopedia shall have the right to charge You for, and You shall pay us, the XBP Service Fee in respect of all successfully completed orders on the E-Commerce Platforms. You are responsible for the total XBP Service Fee calculated.
Annex 7: Xtra Boost Program Pro Terms
- Programme Products and Events
1.2 You may apply to participate in the XBP Pro at the shop level. Tokopedia and/or its affiliates reserves the right to invite you to join the XBP Pro without receiving any application from You. All Products in Your shop will be part of the XBP Pro, as long as they meet the XBP Pro’s eligibility criteria.
1.3 Your products will be designated as "XBP Pro Products" and eligible for vouchers and benefits as outlined in Clause 2 (Voucher and Benefit). Once Your shop is deemed eligible, all products sold through the shop will be considered XBP Pro Products.
1.4 You must have a valid account on TikTok Ads Manager in order to participate in the XBP Pro.
1.5 By participating in the XBP Pro, you acknowledge and agree that any existing GMV Max campaign associated with your TikTok Ads Manager account will be deactivated. You further acknowledge that:
- in the event you subsequently opt out of the XBP Pro program, such GMV Max campaign will not be reactivated or reinstated;
- the settings of GMV Max campaigns in XBP Pro program are based on industrial best practice, you cannot adjust them during the program;
- if you don’t want to participate the XBP Pro program anymore, you can opt out the XBP Pro in Seller Center Program tab.
- Voucher and Benefit
2.2 You acknowledge and agree that the Buyer(s) will be entitled to use the XBP Pro Vouchers provided that:
- the Buyer(s) are using the XBP Pro Vouchers which are valid and not expired;
- the Buyer(s) are using the XBP Pro Vouchers in compliance with any applicable terms of use (including meeting the minimum spending requirements).
- Programme Fees
a. XBP Service Fee, which will be deducted directly from any amount payable to you as a Seller on the E-Commerce Platforms; and
b. GMV Max Fee, which will be deducted directly from balance in your TikTok Ads Manager account.
XBP Service Fee and GMV Max Fee hereinafter collectively referred to as (“XBP Pro Fee").
3.2 Tokopedia and its affiliates shall have the right to charge You, and You shall pay us XBP Pro Fee in respect of all orders on the E-Commerce Platforms.Annex 8: Swift Accelerator Program Terms
- Programme Products and Events
1.2 You may apply to participate in SAP at the shop level. Tokopedia and/or its affiliates reserve the right to invite You to join SAP without receiving any application from You.
1.3 All Products in Your shop will be part of SAP, as long as they meet the SAP’s eligibility criteria.
1.4 Your products will be designated as "SAP Products" and eligible for vouchers and benefits as outlined in Clause 2 (Voucher and Benefit). Once Your shop is deemed eligible, all products sold through the shop will be considered SAP Products except if it is determined otherwise by Tokopedia.
1.5 You must have a valid account on TikTok Ads Manager in order to participate in SAP.
1.6 By participating in SAP, You acknowledge and agree that any existing GMV Max campaign associated with Your TikTok Ads Manager account will be deactivated. You further acknowledge that:
- in the event You subsequently opt out of SAP, such GMV Max campaign will not be reactivated or reinstated;
- the settings of GMV Max campaigns in SAP are based on industrial best practice, You understand and agree that You can not adjust them during the program;
- if You don’t want to participate in SAP anymore, You can opt out SAP in Seller Center Program tab.
1.8 By accepting our request to connect our TikTok Ads Manager account to Your seller account, You authorize us:
The above actions collectively will be referred to as ("Ads Strategy").
- to collaborate Your seller account with our specific and dedicated TikTok Ads Manager account,
- to access products in Your Seller Center,
- to place, manage, operate and customize ads strategies that aim to enhance Your product and/or shop performance,
- to conduct any necessary actions to enhance Your product and/or shop performance,
- certain value of ads return of investment;
- the success, profitability or viability of the Ads Strategy or Your product and/or shop performance on the E-Commerce Platforms; or
- any increase in Your product and/or shop performance, sales of Your Products or revenue for You, number of the Buyer(s) for Your Products, or traffic to You, Your channel or Your Products on the E-Commerce Platforms.
- Voucher and Benefit
2.2 You acknowledge and agree that the Buyer(s) will be entitled to use SAP Voucher(s) provided that:
- the Buyer(s) are using SAP Voucher(s) which are valid and not expired;
- the Buyer(s) are using SAP Voucher(s) in compliance with any applicable terms of use (including meeting the minimum spending requirements).
- You are not entitled to determine or intervene any vouchers' qualification, limitations, settings, utilizations, placement strategy of SAP Vouchers towards the Products and Buyer(s) paid price;
- You are not entitled to suggest, determine, intervene in the vouchers quotas and wide range requirements of the SAP Vouchers;
- You understand and acknowledge, that if necessary, You may need to join or subscribe to a certain campaign to enable the Buyer to use SAP Vouchers;
- Campaign Strategy
3.2 If Your products and/or shop is currently participating in the Campaign Strategy, you shall guarantee that the product price shall not be altered.
- Creator Matchmaking
4.2 By Your participation in SAP, You authorized us or on behalf of You in providing authorization (via our designated system provider):
- Access to open and target collaboration feature on Affiliate Center;
- Operate and update sample request on Affiliate Center;
- Message content creator for collaboration purpose on Affiliate Center;
- Seller Initiated Campaign and Agency Initiated Campaign on Affiliate Center;
- Analytics and Affiliate Orders on Affiliate Center;
- Other features are based on Tokopedia's sole discretion to enhance your product and/or shop performance
- to access the following modules:
- to strategize connection with and engage content creators to enhance your product and/or shop performance;
- to not claim us (or our designated system provider) for any direct and indirect loss or damage to the extent it is proven that we do such actions in the best interest of Your sales at the shops that we access
4.4 Notwithstanding anything to the contrary, Tokopedia does not provide any representations or warranties, whether express, implied, statutory or otherwise in relation to:
- certain creators engagement to promote Your product and/or shop;
- the success, profitability or viability of content creator engagement herein or Your product and/or shop performance on the E-Commerce Platforms;
- any increase in Your product and/or shop performance, sales of Your Products or revenue for You, number of the Buyer(s) for Your Products, or traffic to You, Your channel or Your Products on the E-Commerce Platforms; or
- Your responsibilities and obligations (including any payment obligations) as the result of Your direct engagement without our involvement with the content creator.
- Programme Fees
- SAP Bundle Service Fee which will be reflected through Dynamic Commission Fee for SAP, Bonus Cashback Program and Voucher Xtra; and
- Affiliate Planning Fee at a default rate of 1% of GMV per transaction.
5.3 The calculation of the SAP Bundle Service Fee will not be subject to the regular cap set forth in the policies published on Shop Academy, including but not limited to policies related to Dynamic Commision Fee and XBP Service Fee5.4 The SAP Program Fee payable by You will be calculated based on the calculation methods as set out in the Seller Center. Tokopedia reserves the right to review the Programme Fees (including the calculation methods) from time to time at its sole discretion.
5.5 Tokopedia and its affiliates shall have the right to charge You, and You shall pay us the SAP Program Fee in respect of all orders on the E-Commerce Platforms.
5.6 Except for the scope of charging that it is specifically included, waived, or covered under this SAP Program Fee, You will be subjected to payment obligations under the Seller Terms of Service and/or policies published on Shop Academy for E-Commerce Platforms.
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