Promotions on the marketplace are useful for attracting more buyers in a certain period. Buyers usually like promotions that are held live for a limited time. With limited time, buyers feel the urgency to own it right away, thereby encouraging sales. ShopTokopedia as a Marketplace also provides promotional features with the same function and can provide wider visibility!

What is the Flash Deal ShopTokopedia?

Flash Deal Feature ShopTokopedia is a feature that helps sellers offer discounts for a limited time.

When Should Sellers Use the Flash Deal ShopTokopedia?

Sellers can use Flash Deal ShopTokopedia when

• Seller wants to increase sales in a short time
• Seller wants to increase in-store or live traffic in a short time
• Seller wants to create purchasing urgency for buyers in a short time
• Seller wants more visibility in certain periods

Tutorial for Creating a Flash Deal ShopTokopedia

• visit Seller Center > Promotions > Promotional Tools > Flash Deal > Create

enter basic promotion information

• Promotion name

Enter a promotion name that is interesting and easy for buyers to remember

• Promotion period

Enter the desired promotional time period. For this program the maximum period is 3 days

• Display channel
  • All Channels

promotions will be shown to shoppers across all parts of TikTok (in Shop, Shop Tab, and Live)

• Live only

promotions will only appear when the store is livestreaming.
The duration of a Flash Deal on livestreaming is a minimum of 1 minute and a maximum of 20 minutes. A maximum 5 minute countdown will be shown to viewers based on the promo start time.

• Effective immediately

Flash Deal will take effect immediately

• Schedule start date

When you go Live, viewers will see a Flash Deal on the scheduled date and time
After completing the start date and duration of the Flash Deal, the Seller is then expected to fill in the Product

• Product - level

If the seller wants to choose the product to be promoted, including all its variants

• Sellers can upload at once to provide the products they want to promote more and faster
• Set offer or discount prices
• Set the stock, sellers can set promotional stock limits and sellers can also set purchase limits

• Variation - levels

If the seller only wants to choose a variant of the product that will be promoted

• Sellers can determine the offer price or discount they want to give
• Seller can determine promotional stock and also purchase limits
• Apart from that, sellers can activate and deactivate the variants they want to appear

Things Sellers Need to Know About the Flash Sale Feature or Flash Deal

• Especially for All Channels display, if the product is following a campaign, the campaign name will apply to all channels, not the Flash Sale price
• The Flash Sale price must be below or equal to the lowest price in the last 30 days, including discount prices from sellers
• Especially for Live Only displays, the Flash Deal price will appear live even though the product is being registered in the campaign, and buyers will see the Flash Deal price
• Products registered for Flash Sale or Flash Deal embedded while live will appear on the viewing page. Viewers will not see the countdown if the Live Flash Deal price is the same or higher than the lowest SKU price

FAQ

1. Are the costs of the Flash Sale or Flash Deal borne by the seller?

That's right, the costs of the Flash Sale promotion or Flash Deal will be borne by the seller

2. Where will flash deals appear?

Flash sales or flash deals will appear on all channels, namely shop, Shop Tab, Live, and others when the seller selects All Channels in the Show Channels section

3. Will Flash Deals appear on Livestreaming?

That's right, Flash Deals will appear in Live streaming when sellers select All Channels or Live Only in the Show Channels section

4. Will the Flash Deal price appear when the product is also participating in the campaign?

Flash Sale prices will appear on Live even during the campaign period when the seller chooses to display Live Only. But the campaign price will appear when the seller selects all channels to display.