Gift with Purchase: Win Buyer Loyalty

09/04/2025

Promotion Tool

Hi Seller!

Who doesn’t love a little surprise? Gift with Purchase is a great way to make your buyers smile—twice! First, when they check out, and again when they open their package to find a special gift inside. Let’s explore how you can use GWP to make your store unforgettable.

What Is Gift with Purchase?

Gift with Purchase is a promotional strategy where you give buyers a free gift when they purchase certain products or meet a minimum spending requirement.

For example, if you sell beauty products, you could offer a free lipstick sample for every purchase over Rp200,000. It’s all about giving buyers that “extra value” feeling—and who doesn’t love a freebie?

How to Set Up Gift with Purchase

Follow these simple steps to create your Gift with Purchase:

Go to Seller Center > Promotions > Gift with Purchase > Create New Promotion, set your rules (min. purchase, gift item), upload gift visuals and descriptions, then click Submit for review.

Gift with Purchase Rules

Before launching your Gift with Purchase promotion, make sure you follow these important setup and policy rules to ensure everything runs smoothly:

Rule	Details
Gift Type	Use for-sale or not-for-sale items. Not-for-sale gifts are only available on TikTok Shop by Tokopedia.
Price Limit	Gift item price must not exceed Rp1.000.000 (based on original listing price).
Restricted Categories	Some categories (e.g., gold, laptops, phones, TVs) may be excluded based on price thresholds.
Warehouse Match	All main and gift items must come from the same warehouse.
Pre-order Items	Cannot be added as main or gift items in GWP promotions.
Cash on Delivery (COD)	Enable COD on gift items before adding them to the promotion.
Shipping Cost	Buyer pays shipping for both main items and gifts. Use lightweight gifts when possible.
Return Policy	- Full return = gift must also be returned. - Partial return = gift can be kept.

For more detailed guidance, read the full Gift with Purchase rules here.

Common Mistakes & How to Avoid Them

It’s easy to set up Gift with Purchase, but here’s what to avoid to make it effective:

❌ Mistake	✅ Best Practice
Unrelated gift items	Choose gifts that match your product (e.g., skincare mask for skincare purchases).
Only text, no visuals	Always include clear images of the gift on product and promo pages.
Overly valuable gifts	Don’t let the gift overshadow your main product.
No performance tracking	Use analytics to monitor results and adjust strategy as needed.