Tiktok Shop Academy

Adjustment Period for New Shops: Rules, Limits, and How to Pass

10/03/2025

Hi Seller!
When you first join TikTok Shop by Tokopedia, your shop will enter a Shop Adjustment Period. During this stage, some selling functions are restricted. The purpose is to help new sellers build strong foundations, ensure product quality, and give more time to adjust before scaling.
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What Happens During the Adjustment Period?

New shops face several restrictions to ensure stability and compliance.
Restriction
Detail
Daily Order VolumeLimited number of orders per day (see Order Volume Limits)
Daily Product UploadLimited number of products that can be uploaded per day
Active ListingsMax. 1,000 active listings per shop
Creator Affiliations
  • Individual shops: may link 1 Official Account OR 1 Marketing Account
  • Corporate shops: may link 1 Official Account AND 1 Marketing Account
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When Do Restrictions End?

Your shop will exit the Adjustment Period once you meet these criteria (after at least 30 calendar days):
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Don’t Get Stuck in Adjustment Period

Many new shops fail to exit the Adjustment Period due to performance issues. Below are common mistakes and the practical steps you can take to fix them and improve faster.
Common Mistake
Fix & Pro Tips
High cancellation rate (SFCR)Manage stock carefully, confirm product availability before listing. Always ensure product quality to reduce returns/refunds.
Late dispatchPrepare packaging in advance and use reliable logistics. Monitor daily limits in Seller Center to avoid last-minute delays.
Too many returns/refundsDouble-check product descriptions and photos. Prioritize product quality to match buyer expectations.
Negative reviewsProvide accurate information, fast response, and excellent customer service. Continuously evaluate and adjust service strategy.
Violation pointsStay informed on TikTok Shop by Tokopedia policies to prevent policy breaches.
General performance gapsMonitor performance regularly using Seller Center data, and refine marketing, stock, and operations strategies to align with demand.
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How to Track and Improve Your Progress

  • Monitor your Shop Adjustment Period status in Seller Center (main dashboard).
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  • Click Learn More to see the introduction page about the Adjustment Period.
  • Watch for notifications: if your daily order limit is reached, products will be marked as “sold out” until the next day.
  • Once the daily listing limit is reached, additional uploads won’t be published until the following day.
  • Your limits may increase or decrease depending on shop performance.
💡 Use the Adjustment Period as a training ground: optimize listings, reduce errors, and build strong performance to unlock full selling capacity.
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🚀 Exit Adjustment Period Faster!

By meeting the criteria and avoiding common mistakes, your shop can unlock full selling functions in TikTok Shop by Tokopedia. Start optimizing your shop today and pass the Adjustment Period smoothly!
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