Shop & Product Operation

Product Listing Policy Guide on TikTok Shop and Tokopedia

09/22/2025

Hi Seller!

Before listing products on TikTok Shop by Tokopedia, you must follow each platform’s product policy. Some items are not allowed at all, some require restrictions, and others need approval. Understanding these rules ensures your store stays compliant and avoids unnecessary penalties.

Why You Must Follow Product Listing Policies

Following product policies isn’t just about avoiding violations. It directly impacts your shop’s performance and long-term growth:

Account Safety: Uploading prohibited items can result in penalties or even account suspension.
Customer Trust: Accurate and compliant listings help build buyer confidence.
Smooth Operations: Products that meet platform requirements won’t be taken down unexpectedly.
Faster Growth: Compliant shops are more likely to gain visibility and qualify for campaigns.
Legal Protection: Following regulations keeps your business safe from legal issues.

Know the Product Policy Categories

Products fall into four main categories: Unsupported, Restricted, Prohibited, and Invite-Only.

Product Policy	Guide for	Guide for
Unsupported Product Policy(Unsupported Products are classes/types of products that are not allowed to be sold on our platform)	Sellers must refrain from listing, sharing, or promoting Unsupported Products on TikTok Shop by Tokopedia. Examples of Unsupported Products (read more) Selected Medicines and Medical Devices Alcohol, Tobacco and E-cigarettes Virtual Products Services Political Products Secondhand Products Living Animals and Certain Types of Animal-related Products Coins, Cash, Gift cards and Financial Products Sexual Health Products Real Estate/Property Other Weapons OTC Medicine Products that are solely formulated or are primarily marketed for weight loss or high-risk muscle gain.	Below is a list of goods and services that are prohibited or restricted from being sold on Tokopedia. (read more) Illegal or restricted drugs/substances under Indonesian law (Narcotics, Psychotropics, Health Laws), including: Prescription drugs, hard drugs, anesthesia, or unregistered drugs (no BPOM license) Unsafe or unlicensed cosmetics and food/beverages (no BPOM license) Hazardous materials as per Trade Ministry regulations Products lacking mandatory compliance, such as: SNI certification, Indonesian usage instructions, or labels Illegally owned or distributed goods Copyright/trademark violations, including: Unauthorized brand/logo use in names, photos, or videos Counterfeit/fake/pirated products Use of copyrighted content without permission Adult products (e.g., sex stimulants, sex toys, strong medicine) without BPOM or legally restricted Advertisements or negative statements affecting platform use Used underwear Weapons (firearms, sharp weapons, air rifles, etc.) Government/travel documents, official uniforms Human body parts/organs Mailing lists or personal information Offensive/discriminatory items Pesticides not registered with the Agriculture Ministry Police attributes Stolen goods Lock-picking or theft tools Explosives, flammable, or self-igniting items Media content threatening national security Dangerous/protected animals Cash or foreign currency without proper licenses Stamps unless officially sold by authorized sellers Signal jammers/disruptors Gambling tools/equipment Occult or magical items Products with exclusive distribution rights or MLM system Non-physical products not deliverable via courier (e.g., top-up vouchers, flight/train tickets) Event tickets (e.g., concert tickets) Official documents (e.g., diplomas, doctor letters, certificates) Items violating shipping regulations Other items violating Indonesian law All types of services except those offered by Tokopedia/affiliates Mystery box/uncertain content products, unless from Mall sellers Medical devices requiring permits or restricted from open sale Alcohol requiring permits or restricted from open sale
Restricted Product Policy(Restricted Products refer to certain types of products that require prior approval to be sold)	Types of Restricted Product Categories (read here) Baby, Maternity & Children's Fashion Breast Pump Baby bottle Disposable Diapers Cloth Diapers Baby Clothes Beauty and Personal Care Products Skincare and Lotion Cosmetics Food & Beverages Ensure appropriate packaging and a safe expiration date. Perishable products must have clear expiration date details in the product description. Food/Health Supplements Including vitamins and supplements for infant and childbirth purposes. Sellers must submit documents showing that the products are safe for customers. Household Medical Devices for Personal Use Applies to all products in this category (including vitamins and supplements for infant and childbirth purposes). Sellers must submit documents showing that the products are safe for customers. How to Submit Documents for Limited Products Owned? Go to Seller Center > "Products" > "Manage Products." > "Add New Product" and fill in all required attributes (marked "Required") via dropdown or text input. > Click "Submit for review."
Prohibited Product Policy(Prohibited products refer to types of products that are banned by local laws or regulations or are not allowed to be sold)	Types of Prohobited Product Categories (read here) Firearms, Ammunition, and Weapons Hazardous and Dangerous Items Human Body Parts and Human Remains Animals and Animal Products, Protected Wildlife, and Plants Adult Products and Services Discriminatory and Offensive Products Illegal Drugs and Drug Paraphernalia Security and Privacy Government and Military Items Products that Facilitate Illegal Activity or Dishonest Behaviour Unlabelled and Repacked Consumer Goods
Invited-Only Product Policy("Invite-Only" Products refer to specific product categories that sellers can only sell if they have been onboarded through an "Invite-Only" process)	Types of "Invite-Only" Product Categories (read more) SIM Card, Mobile Top Up, and Mobile Data Selected Baby and Maternity Products Precious Metals, Jewelry Accessories and Derivatives (Diamond, platinum, Gold 24k/carat, Jade) Fresh, Chilled, and Frozen Groceries Health Monitoring Devices & Self-Test Kits Preowned products (Tablets, mobile phone / handphone, laptop, pre-owned car & motorcycles) Automotive (Motorbikes) How to become a seller in the "Invited-Only" Category Sellers can only sell in certain categories after submitting required documents via Seller Center (My Account > Account Settings > Qualification Center. (read more)	Types of "Invite-Only" Product Categories (read more) Alcohol (Wines, Spirits, Beers etc.) How to become a seller in the "Invited-Only" Category To sell alcoholic beverages, you must register as a Tokopedia Official Store and hold a valid license.
IPR Brand Authorization Policy(Brand Authorization is a channel that allows sellers to verify themselves as brand owners, authorized sellers, or provide proof of selling authentic products)	Require to complete the Brand Authorization process before listing brand product. (read more) Types of Brand Authorization (read more) Trademark Owner National Executive 1st Level Authorized Seller 1st Level Authorized Seller 2nd Level Authorized Seller 3rd Level Authorized Seller How to submit Brand Authorization? (read more) Log in to Seller Center > click "My Account" -> "Account Settings" -> "Qualification Center" -> "Brand Qualification" -> "Add Brand Authorization." Select Your Type of Authorization Enter trademark information according to your type of Authorization	No need before listing branded products.

Avoid These Mistakes When Listing Products

Mistake	How to Fix
Listing unsupported products (alcohol, tobacco, services, secondhand items)	Check policy list before uploading
Not attaching required documents for restricted categories	Upload approval documents (expiry, BPOM, licenses)
Selling branded items without authorization	Complete brand authorization first
Uploading products that fall under invite-only without permission	Apply through Seller Center → Qualification Center
Ignoring updates to policy	Regularly check product policy updates in Seller Center

List Safely, Sell Smoothly

✅ Always check whether your product is supported, restricted, or prohibited before listing
✅ Submit all necessary documents for restricted or invite-only categories
✅ Complete brand authorization if you sell branded items
✅ Follow both TikTok Shop and Tokopedia product guidelines

Start listing your products the right way and keep your shop safe from violations!

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