Hi, Seller!
Who doesn't want their product to sell like hotcakes? Everyone definitely wants that, including you, right? The problem is that making a promotional video is not that easy.
You need to start by brainstorming creative ideas, gathering props, setting up the location, producing the video, and editing (which can drive you crazy), it’s an overwhelming process.
At the end of the day, the time you should be spending selling products ends up consumed by creating video content. And what if the results aren’t as appealing as expected? Your motivation to sell could drop before you even get started.
But don’t worry, there’s now a more practical and effective way to promote your products without the hassle of creating videos at all. It’s called Product Shopping Ads by TikTok Shop by Tokopedia.
With this feature, you can use product details that already exist on your store page as ad materials. Simple, right? Let’s dive deeper into what Product Shopping Ads are and how they work!

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What is Product Shopping Ads?

Product Shopping Ads is an ad format that helps you promote your products with minimal effort but maximum impact.
This type of ad utilizes product details directly from your TikTok Shop by Tokopedia page, such as images, descriptions, and prices, as the ad content. That means you don’t need to create videos or other creative content that’s time-consuming and complicated.
Your products will later be displayed in strategic locations, such as the Store Tab and TikTok Search Results, ensuring your ads are seen by potential buyers ready to purchase your products.

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Benefits of Product Shopping Ads

So, what’s in it for you? Here are some key benefits of using Product Shopping Ads for your business:

1. No Hassle of Creating Video Content

Let’s be honest: creating video ads takes a lot of effort. From ideation, production, to editing, everything requires extra time and energy. But with Product Shopping Ads, you can skip all that hassle.
The ad content, such as images, descriptions, and prices, is automatically pulled from your TikTok Shop by Tokopedia product page. All you need to do is select which products you want to promote, set up the ads, and let the system do the rest.

2. Reach High Intent Buyers

One of the biggest challenges for sellers is reaching the right audience, those who are genuinely interested in buying, not just window-shopping.
The beauty of Product Shopping Ads is its ability to target audiences actively searching for products like yours.
For example, if you sell men’s sneakers, your ads will appear when someone searches for similar shoes in the Search bar or Store Tab. With such precise targeting, your chances of converting orders increase significantly.

3. Products Appear in Strategic Locations

Worried your ads won’t perform well without flashy videos? Don’t be! Product Shopping Ads will place your ads in these prime locations:

• Store Tab: A spot where potential buyers can directly see your store’s top products.
• TikTok Search Results: Your products will appear in TikTok’s search results when users enter relevant keywords.

With these strategic placements, your ads will gain higher visibility and a better chance of attracting potential buyers.

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How to Use Product Shopping Ads

Not sure how the images and descriptions from your TikTok Shop by Tokopedia page become ad materials? Here’s a step-by-step guide to help you get started with Product Shopping Ads:

1. Set Up Ads in TikTok Ads Manager or Seller Center

Just like other types of ads, setting up Product Shopping Ads begins in TikTok Ads Manager or Seller Center.
Here’s what you need to do:

• Log in to your TikTok Ads Manager or TikTok Shop by Tokopedia Seller Center.
• Select the Product Shopping Ads menu.
• Customize your ad settings, including: setting a daily budget, choosing the ad duration, and defining your target audience based on demographics.

2. Select Products for Promotion

Next, choose the products you want to promote. To maximize results, ensure the product images are high-quality, descriptions are detailed, and prices are competitive.
With complete and well-organized product details, your ads will appear more attractive to potential buyers and stand out in strategic placements.

3. Monitor Ad Performance

Once your ads go live, it’s crucial to monitor their performance regularly. You can track this through the TikTok Ads Manager or Seller Center dashboard.
Here’s what you can monitor:

• Impressions (how many times your ad was shown).
• Total Clicks.
• Conversion Rates (how many clicks turned into purchases).

Use this data to evaluate and optimize your ads for better results in the future.

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Tips to Maximize Product Shopping Ads

Is just setting up and monitoring ads enough? No. If you want the use of Product Shopping Ads to have a significant impact on sales, follow these tips!

1. Focus on Best-Selling or High-Potential Products

You can’t promote all your products, budget and time are limited. Start by focusing on:

• Best-Sellers: These already have a good reputation, making it easier to convince buyers.
• New Arrivals: Products with strong potential to sell quickly.

2. Optimize Your Product Detail Page (PDP)

Product Shopping Ads rely heavily on images and descriptions to attract customers. That’s why it’s essential to ensure your Product Detail Page (PDP) is clean, clear, and informative.
Here’s how to optimize your PDP:

• Use high-quality product images that are bright and clear.
• Write an informative and easy-to-understand description.
• Set competitive pricing that aligns with the market.

With an optimized PDP, potential buyers will feel more confident clicking the “Buy” button.

3. Create Compelling Titles with Keywords

The first thing buyers see is your product title. Make it count!
A good product title is

• Clear and concise.
• Contains relevant keywords.
• Highlights the product’s key feature.

For example: “Men’s Original Sneakers – Comfortable and Stylish”.
Titles like this make your product easier to find and attract buyers’ attention.

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Don’t have time to create video ads? That’s no longer a problem! With Product Shopping Ads, you can promote your products easily and effectively without the need for videos.
Even without fancy visuals, this ad format delivers maximum results by reaching the right target audience and driving higher conversions.
So what are you waiting for? Start using Product Shopping Ads today and watch your sales soar!