Type of Seller Promotion

LIVE Giveaway

10/21/2025

Hi, Seller!

Want to keep your audience hooked during a TikTok LIVE and encourage more purchases? A LIVE Giveaway is one of the most effective ways to boost engagement, reward loyal viewers, and drive sales. With the right setup, giveaways can create excitement, increase watch time, and even attract new followers to your shop.

Why Use LIVE Giveaway?

A high-performing LIVE session isn’t just about selling—it’s about building an engaged audience that trusts your brand. Giveaway helps you deliver that in a fun, simple format.

How to Set Up a LIVE Giveaway

Before You Start:

Make sure your seller Store Rating is at least 3.0 and Violation Point <36 to be eligible to run LIVE Giveaways.

Set Up LIVE Giveaway (Seller Center):

Navigate to Seller Center > Marketing > Promotions > Create a Promotion >

👉 Want the full visual step-by-step guide?

Allocate Prizes to Creators

After you have completed the product set up, you will need to assign Creators to your LIVE Giveaway prize.

📌 Once Sellers have completed setting up Creator LIVE Giveaway, Creators will need to set up the LIVE Giveaway event at their end. .

Common Mistakes and Fixes

❌ Mistake	😟 What Happens	✅ Fix (with Ops Tips)
No stock assigned	Giveaway fails to start	Allocate stock before going LIVE. Choose a low–medium value product with enough stock. Limited stock makes the giveaway feel exclusive.
Too short duration	Viewers miss the chance	Set at least 10–15 minutes. Run giveaways during peak traffic (early or mid-LIVE) to maximize participation.
Entry rule unclear	Viewers don’t engage	Clarify entry rules clearly. Use the auto “Comment to Win” rule in Seller Center so hosts don’t need to explain manually.
No winner announcement	Reduces trust	Engage with the winner popup. Instead of announcing manually, ask your audience “Who’s the winner?” since the winner popup will show automatically.