Data Compass

Optimize Your Product Titles for Better Visibility

12/29/2024

Hi Seller!

Your product title can make or break discoverability on TikTok Shop by Tokopedia. With the Product Title Optimizer tool in Data Compass, you can quickly improve how your products show up in search results using real keyword suggestions based on buyer behavior.

What Is Product Title Optimizer?

Product Title Optimizer is a tool that helps you improve your product title based on:

Actual buyer search terms
AI-recommended keywords
Performance scores like search volume and match quality

This tool lives in Seller Center > Data Compass > Search > Product Title Optimizer.

Why You Should Use It

Objective	Why It Matters
Improve search visibility	Buyers can’t buy what they can’t find
Use data, not guesswork	Suggestions are based on real search volume
Make smarter title edits	Add relevant keywords without keyword stuffing
Prioritize top products	Focus effort on SKUs with the highest traffic potential
Bulk update faster	Save time by editing many SKUs in one go

Ops Tip: Titles are one of the easiest SEO wins—don’t leave it to chance.

How to Optimize Your Product Title

Open Product Title Optimizer Go to Seller Center > Data Compass > Search > Product Title Optimizer.You’ll see: A list of your products Their current titles A column of recommended keywords per product Ops Tip: Start with your top-selling or most-viewed products first for faster impact.
Click “Optimize” to View Keyword Suggestions Each product will show: Suggested keywords based on buyer searches Search volume & match relevance Best practices for writing titles Ops Tip: Pick 1–2 high-volume, relevant keywords per product—don’t force too many into one title.
Edit Title and Add Keywords Click to edit product name, then select the keywords you want to include. You can also manually adjust the rest of the title. Ops Tip: Avoid duplication—if a keyword is already in your title, don’t add it again.
Confirm and Track Performance After editing: Your title is saved Performance is tracked in the Optimized Product tab Ops Tip: Wait 3–7 days and monitor views, clicks, and search ranking changes to validate your update.
Use Bulk Optimize (If Needed) If you manage many SKUs: Click Bulk Optimize Select multiple products Add keywords in one go Ops Tip: Bulk is useful—but always review top-performing SKUs manually for better results.

What Sellers Often Get Wrong About Title Optimization

Mistake	What Happens	Ops Fix
Adding all keywords	Title sounds spammy and unreadable	Choose 1–2 strongest terms only
Only using generic keywords	Product blends in with competitors	Combine generic + specific (e.g., "shoes" + "white leather loafers")
Not checking keyword volume	Targeting low-impact terms	Focus on high search volume terms
Optimizing all SKUs blindly	Wasted effort on low-conversion items	Prioritize bestsellers or promoted products
Skipping performance review	No way to learn what works	Track results in Optimized Product tab weekly