Tiktok Shop Academy

Boost Your Product Display Page with Smart Suggestions

10/21/2025

Hi Seller!
A great Product Display Page (PDP) can make the difference between a visitor scrolling past or making a purchase. TikTok Shop by Tokopedia’s Smart Suggestions tool helps you optimize product names, categories, attributes, and descriptions automatically—so you can create high-converting PDPs faster and with less guesswork. Let’s see how to use it effectively.
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Why Optimizing Your PDP Matters

An engaging and accurate PDP helps potential buyers quickly understand your product’s value. The more relevant and complete your PDP, the higher the chances it appears in search results and convinces customers to buy. Smart Suggestions simplifies this process by giving you tailored recommendations you can apply instantly.
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What is Smart Suggestions

Smart Suggestions is a built-in feature in Seller Center that provides automated recommendations for:
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How to Use Smart Suggestions for PDP Optimization

PDP Element
Steps
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Product Name
  1. Go to Seller Center > Manage Product.
  2. Open your product and view Smart Suggestions for product name.
  3. Select and apply relevant keywords to make the title more searchable.
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Product Category
  1. Access Smart Suggestions in the Product Category field.
  2. Choose the most relevant category suggested by the system.
  3. Confirm and save.
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Product Attributes
  1. In the Product Attributes section, review system-recommended values.
  2. Select the most accurate attributes to help buyers find your product through filters.
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Product Description
  1. Enter your product’s key features and click Get Suggestions.
  2. Review the generated description and keywords.
  3. Edit if needed and apply to your PDP.
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Common Mistakes to Avoid

Common Mistake
Negative Impact
Fix
Using irrelevant keywordsLowers search accuracy, making it harder for buyers to find your productUse only keywords that are directly related to your product
Ignoring category suggestionsMisclassification can reduce product visibilityAlways choose the most relevant suggested category
Leaving attributes emptyMakes it harder for buyers to find your product through filtersFill in all key product attributes to improve searchability
Not reviewing auto-generated contentRisk of incorrect or misleading information being publishedReview and edit suggested content before publishing
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Track and Improve Your PDP Performance Today!After updating your PDP, monitor performance metrics such as:
  • Views and clicks
  • Conversion rate
  • Search ranking for targeted keywords
Use these insights to refine your PDP regularly and keep it competitive.
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