Be as accurate and concise as possible, while highlighting the main selling point.
Here is a suggested format:
[Product Brand] + [Product Content] + [Scope of Applicable] + [Product Type] + [Main Function / Feature] Other tips:

• Keep the character count under 80 (including spaces)
• Capitalise the first letter of each word
• If the product is a set of items, indicate the quantity
• If the product is approaching an expiry date, please indicate this