Collaboration Plus

How it Works?

One of the best ways to collaborate with creators is by assigning tasks and offering rewards once the tasks are completed. This method has proven effective in helping many sellers find creators and achieve success.
Now, you can easily implement this approach through the Collaboration Plus feature! You can invite creators to participate by completing tasks or challenges based on your preferences.
Here’s how it works:
image.pngNote: Collaboration Plus is currently available by invitation only, so some sellers may not have access to it yet.

Key Benefits

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How To Participate in Collaboration Plus?

There are two types of collaboration you can choose from:
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To start, go to Seller Center > Affiliate > Collaboration Plus:
image.pngOur platform will determine the final tasks, rewards and creators based on your preference. You can customize your preferences by following the step by step below.
Note: Our platform retains the full and sole discretion to determine the final collaboration tasks, objectives, criteria and rewards our platform may extend to the creators. Therefore, the actual rewards given by our platform to the creators and tasks may vary accordingly.
Step 1: Set Collaboration Preference

Task

Challenge

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  • Preferred Task Reward Plan
    • This is your preferred amount the creator can earn upon completing all the assigned tasks. You can create multiple tasks, and the creator can receive the reward from our platform only if they complete all of them.
Note: This service includes creator traffic and matchmaking fees.
  • Preferred Task Details
The task details depend on the content type you'd like creators to create and the goals. Each content has different types of task requirements which include generating sales, orders or content.
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  • Preferred Challenge Reward Plan
    • This is the preferred amount the creator can earn upon reaching the ranks. You can allocate the preferred reward based on the rank they achieved.
Note: This service includes creator traffic and matchmaking fees.
  • Preferred Challenge Details
    • Challenges are designed to drive GMV and order growth based on the type of content you want creators to produce and your specific goals. Creators will be ranked according to the GMV or number of orders they generate across various content types.
Each content type and goal includes customizable criteria that determine which creators are eligible for ranking.
Smart Tips:
  • Set an order target if your goal is to clear out inventory, and a GMV target if you want to identify top-performing creators for long term collaboration to drive high-value sales.
  • Share your WhatsApp number to make communication easier and help creators connect with you directly.
  • Set a longer collaboration period. A longer period gives more creators the opportunity to join and produce additional content for your brand. It also gives enough time for you to deliver the sample and for creator to produce the content using the samples.
Step 2: Set Creator Preference
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  • Our Platform will determine the creators based on your preference. You can customize your creator preference to make sure they align with your strategy by grouping them based on several attributes:
    • Product Category
    • Creator Level: Creator level (0–8) is based on a creator's activity and GMV in the previous month
    • Avg. Commission Rate
    • Content Type
    • Followers Number
    • Risk level for Fake Orders: It reflects the potential abnormal activity a creator may have, estimated based on the creator’s order cancellation rate relative to their sales performance.
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And many more!
  • You can create up to 100 creator groups
  • Only one creator group can be selected per collaboration
  • Each creator group can be reused for different collaboration plus
Step 3: Select Product, Set Collaboration Plus Exclusive Commission and Samples
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  • Select Products:
    • Only products eligible for affiliate marketing can be submitted for Collaboration Plus
  • Set Commission (Optional):
    • In addition to the rewards from us, creators can earn affiliate commissions for each Collaboration Plus product they sell while completing tasks.
    • The commission set here will apply exclusively to this collaboration plus. You can also set Shop Ads commissions for products on this campaign.
    • If the product is registered on Open Collaboration, both standard and shop ads commission set for the campaign must be higher than the rate on Open Collaboration
      • Note:
        • Shop Ads commissions only apply to products with videos authorized by creators. You can enable the toggle in Step 1 to prompt creators to authorize their videos.
        • Creators who promote the product via Open Collaboration and later join the Collaboration Plus will receive the Collaboration Plus commission rate during the collaboration period. After it ends, their commission will revert to the Open Collaboration commission rate.
    • If no specific commission rate is set for Collaboration Plus, creators will earn the Open Collaboration commission rate assigned to that product.
    • These commissions are paid out automatically after the settlement period, just like standard affiliate collaborations. They are not deducted from the Collaboration Plus' reward budget, which is reserved exclusively for reward incentives.
  • Set free samples or refundable samples (Optional):
    • You can offer samples in 2 ways: Free Samples & Refundable Samples
    • Free Samples:
      • The free samples set here will apply exclusively to this collaboration plus.
      • Creators can request up to 3 pre-approved free samples that don’t require your review and are automatically ready for shipment. You can find the requests on Sample Requests > Free Sample > To Ship
      • Creators need to use the sample to make content during the collaboration period
Important! Make sure the collaboration period is long enough to include sample delivery time.
  • Refundable Samples:
    • Refundable Samples let Creators buy a product upfront, use it in content, and get a full refund (including shipping fee) if they meet sales goals within 60 days. Learn more here.
    • Sales can be completed even after the Collaboration Plus campaign ends, as long as it’s within the 60-day period.
    • Creators can generate refundable sample orders through any channels, not only the one you set in the campaign criteria
    Important! The settings you configure will be unique to each campaign and will not affect other campaigns or Open Collaboration
    Step 4: Review the Collaboration Details
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    • One last step! Review your collaboration details. You can still make edits on the confirmation page.
      • Important: Once the collaboration is live, the details can no longer be edited.
    • When you're ready, click Confirm and Pay to go to the payment summary and deposit the reward amount. You have 24 hours to complete the payment.
      • Note:
        • The final service fee charged by our platform will be in accordance with the traffic and creator's performance.
        • If the objectives are not achieved or only achieved partially, you will only be charged partially by our platform
    Smart Tips:
    • Before confirming your campaign, you might see a yellow box with a suggestion. It’s a quick heads-up that your settings might not get the best exposure. To boost your visibility, just click "Edit" and follow the recommended task and reward settings!
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    Managing and Monitoring Collaboration Plus Performance

    Managing Campaign Details
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    • View all your Collaboration Plus campaigns under Affiliate Center > Collaboration Plus
    • To check the performance of a Collaboration Plus, click [Check] next to the Collaboration Plus details. You’ll be taken to the Collaboration Details page, where you can track results from multiple angles.
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    • In the "Creators Joined" section, when viewing the list of participating creators, you’ll see these statuses:
      • Unfinished: The creator has not completed the task or mission.
      • Haven’t fulfilled: The creator received the free sample but hasn’t posted any video or LIVE content.
      • Finished: The creator has successfully completed the task or mission.
    • In the Content Details section, you can see products linked to each piece of content. To boost performance, click the [Boost Video] button to open Ads Manager and set up ads.
    Managing the Creators Blocklist
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    • You can block creators to prevent them from joining your campaigns. The blocklist is reversible, so creators can be removed from the list at any time.
    • If you block a creator after they’ve joined a campaign, they won’t be able to join other upcoming campaigns, but the current one(s) will not be affected.
    • If you have blocked a creator before they join a campaign, they can’t participate in that campaign.
    • Removing a creator from the list will take effect in the next campaign
    Example: Creator Y joins Campaign A, then you block them. They can still complete Campaign A, but won’t be able to join any other campaigns.

    FAQ

    How many Collaboration Plus campaigns can I create? Is there a minimum and maximum duration for the campaign period?
    You can create up to 5 campaigns every 30 days. The duration of each campaign varies depending on the collaboration type:
    Task: Must run between 14 and 120 days
    Challenge: Must run between 14 - 60 days
    There’s no limit to how many campaigns can be active at the same time, so new campaigns can overlap with existing ones.
    Example: You create 5 campaigns on Day 1, each lasting 60 days. On Day 31, you can create 5 more campaigns, which can run at the same time as the first 5.
    How can I pay the Collaboration Plus fee?
    You can pay using credit cards, debit cards, or bank transfer.
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    Can I adjust the details of an ongoing Collaboration Plus?
    No, you cannot edit the details once you have submitted the collaboration for payment (when the status is “pending payment”), once the payment has been completed, or once the collaboration is already ongoing.
    Can I cancel an ongoing Collaboration Plus campaign? No, you cannot cancel a campaign that's already in progress. You can only recall a campaign that has been paid for but hasn't started yet. If you recall the campaign, you'll receive a refund to your payment account between 7 to 14 days
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    Is there a minimum stock requirement for products to be eligible for Collaboration Plus?No
    How many creators can be invited to a Collaboration Plus? Can I define the maximum number of creators that can participate?No, the number of creators will be determined by Our Platform based on your preferred task requirements, creator criteria, and reward settings.
    If a creator receives a free sample only 2 days before the collaboration ends, will their deadline to fulfill the sample be shortened to those 2 days?Yes, creator needs to complete it within the collaboration period. Therefore, we recommend that sellers set a longer collaboration period to account for potential delivery delays.
    How can I check the affiliate commissions paid for a Collaboration Plus?As usual, you can view the overall performance in Affiliate Analytics and see detailed information for each order in the Affiliate Orders section.
    On Oct 1, a creator promotes a product via Open Collaboration with a 10% commission. From Oct 2-5, the creator joins a Collaboration Plus offering a 15% commission. During that period, seller lowered the Open Collaboration commission rate from 10% to 8%. On Oct 6, when the creator resumes promoting via Open Collaboration, will they receive 10% or 8% commission?8%. Creator will receive the current commission rate.
    When will rewards be distributed — during or after the Collaboration Plus ended?
    Challenge Collaboration: Rewards are distributed by our platform after the collaboration ends, once the final results are calculated based on creator rankings.
    Task Collaboration: Rewards are distributed by our platform during the collaboration, as long as the creator completes all assigned tasks within the collaboration period.
    Note: Partial task completion does not qualify for any rewards.
    Why did the final tasks and rewards to the creator amount differ from the preferences I set?Our platform retains the full and sole discretion to determine the final collaboration tasks, objectives, criteria and rewards our platform may extend to the creators. Therefore, the actual rewards given by our platform to the creators and tasks may vary accordingly.
    What causes a reward to be cancelled?There might be several reasons, such as account security and risk control
    When and where can I access the collaboration’s tax report?You can view the tax report on the 7th of the next month after you pay. You can access it by going to Seller Center > Finance > Tax Documents.
    Why was I charged an extra platform service fee this month? and will I get a refund?If a campaign is paid for the month before it starts, and a refund is processed in the same month the campaign begins, an additional platform service fee (11% of the campaign fee) may be charged. This fee will be refunded the following month.
    Example: If you pay for a campaign on January 30th, set to run from February 1–10, and a refund is processed in February after the campaign ends, you may be charged an extra platform service fee in February, which will be refunded in March.
    Will I get a refund if the collaboration target isn’t completely met?
    • Yes, if your goals are partially achieved, you will only be charged partially. Any excess fee charged (if any) will be reversed via your original payment method. The refund will be processed between 7 to 14 days after the collaboration has ended.
    • You can view the refund information by going to the Collaboration Page > opening the details of the collaboration that has ended > and selecting “Check Details” from the banner at the top.
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