This article gives you a brief overview of what Flash Sale is and how you can track the performance of this program through a supporting analytics page of each called Flash Sale Analytics. Understanding the program performance is crucial for sellers to evaluate how this program has benefited your overall shop performance. Flash Sale Analytics dashboard is only available for participating sellers.

What is Flash Sale?

Flash Sale is a strategic initiative designed to provide participating sellers with access to premium benefits, including exclusive vouchers, enhanced visibility, and subsidies for qualifying orders. Sellers can read here or reach out to your Account Manager for more details about eligibility criteria and commission logic.
Two key compelling advantages from participating in Flash Sale

1. Participating products experience significant exposure growth, as Flash Sale products receive prominent placement across various touchpoints, expanding their reach to a broader customer base.
2. Theorically, Flash Sale products demonstrate higher conversion rates, as their attractive pricing and promotional positioning make them particularly appealing to potential buyers.

Where to Access Flash Sale Program Analytics?

Navigate to: Data Compass > Marketing > Program and click on Flash Sale Program tab.
The Flash Sale Program tab is only visible under 2 scenarios;

1. You have products scheduled for the upcoming Flash Sale
2. You have products scheduled for Flash Sale in the last 30 calendar days.

Please note, all screenshots provided in this guide are for illustrative purposes only, and the data displayed is not real.

How to Analyse Program Performance?

Understand your key metric

The key metrics section reports the program performance contributing to your shop's total performance. Please note that the data here is from the day before viewing.

Understand product insights to seize the opportunity

2.1 Analyze specific product

By default, the data is for all product categories. Adjust the "Select Product Category" filter, which is available from Level 1 to Level 3 at the filter above of Key metrics, to get a specific product performance as well as Flash Sales Service Fee.
The product list will respond to the selection with product ID and SKU details

2.2 Register more products

The seller has scheduled products for future flash sales or in the last 30 calendar days will be able to click on "Register more product" to take action on the Campaign list page.

Analyse a selected time period

When evaluating your Key data performance, you can select the time period from the date filter based on

• Last 7 Days
• Last 28 Days
• Week
• Month

Please note that the data available for selection is up to the last 3 months until the day before viewing only.

Compare metric performances

What's more, you can also select 2 metrics for comparison and easily view it on the trend chart below. This allows you to analyse the various fluctuations in metrics throughout the period selected.

FAQs

1. I only see Flash Sale Program banner and success stories. How do I activate the chart view?

2. On Analytics dashboard, why is my Flash Sale Service Fee not aligned with Order Management page?

Service fee is counted at payment time, hence the discrepancy is expected due to shop's COD and non-COD orders.

• Non-COD orders, the service fee will be reflected in the payment system almost immediately after payment verification, effectively aligning with the order placement time.
• COD orders, the service fee will become available only after the buyer successfully makes the payment upon receiving the parcel.

3. Can I join both Flash Sale and Brand Crazy Deal?

Yes, participating in each program is upon meeting specific eligibility criteria, with sellers having the opportunity to enroll in both initiatives concurrently. Please reach out to your account manager for more details.