False Promises of Rewards or Gains

Being transparent and clear about the terms and conditions of any free or purchase-based giveaway can help build trust among your users.
Creators must not mislead viewers by making false promises of rewards or gifts in order to increase views or sales. This includes but is not limited to falsely promising giveaways, incentives, prizes and free gifts.

Requirements for rewards/gifts

When making promises of rewards or gifts, the following terms and conditions must be clearly stated in the Livestream or video:
  • The exact number of winners
  • The procedure to claim the reward/gift
  • The methodology to select the winners
Being transparent and clear about the terms and conditions of any free or purchase-based incentives can help build trust among your users, which is why creators who are looking to provide free gifts or purchase-based incentives must adhere to our Gambling, Gamification, Free Giveaways, and Purchase-Based Incentives.

FAQs

How do I handle a situation where I cannot deliver the promised reward?
Can I promise cashback on a product and give shop credits instead?
  • Transparency is crucial. Inform participants or customers immediately, apologise, and offer an alternative solution.
  • Yes, if it's clearly specified that the cashback will be in the form of shop credit. This is to avoid ambiguity and ensure customers are informed.