Starting December 2024, Tokopedia Product Shopping Ads (formerly TopAds Product Ads or "Iklan Produk") will be gradually available on TikTok Ads Manager, enabling seamless ad management across both platforms from a single dashboard.

1. More Seamless Control: Eliminate the hassle by managing Tokopedia and TikTok Shop Product Shopping Ads (PSA) campaigns from a single dashboard.
2. More Commerce Optimization: Simplify optimization for diverse commerce goals, including revenue, purchases, or clicks, powered by TikTok’s advanced ads algorithm to enhance your campaign.

What's changing?

TopAds Product Ads will be integrated into Product Shopping Ads on TikTok Ads Manager. There will be an upgraded Product Ads experience with fewer steps to setup campaigns, and a more robust system optimisation using the TikTok ads algorithm that will optimise ads based on chosen goals by sellers.
Important Note: When sellers activate Tokopedia Product Shopping Ads on TikTok Ads Manager, all active TopAds Campaigns on Tokopedia Seller Center will be deactivated, and the related historical data can be downloaded from the Tokopedia Seller Center tab Ads and Promotion. Learn more here.

Introducing Tokopedia Product Shopping Ads

Tokopedia Product Shopping Ads allows sellers to showcase products from the Product Details Page directly to potential customers via various pages on Tokopedia. These ads display products to users who may be interested, helping sellers reach more new and existing customers.

Benefits of using Tokopedia Product Shopping Ads:

• Reach and maximize exposure to high-intent users

Connect with them when they are ready to discover and make purchases on Tokopedia

• Start campaign effortlessly

Skip the hassle of creative production by simply using details from sellers' product listing

• Leverage goal-driven optimization setting

The system will optimise ads performance based on sellers' chosen goals, such as gross revenue and ROAS

How to create Tokopedia Product Shopping Ads:

Learn how to create Tokopedia Product Shopping Ads:

• From TikTok Ads Manager here, or
• From Seller Center App here.

Learn some best practices for Product Shopping Ads here.
Important Step: Before activating Tokopedia Product Shopping Ads, sellers need to complete the Ads Integration Setup Essentials below.

Ads Integration Setup Essentials

Integrate Shop

Ads integration steps depend on whether Tokopedia sellers already have a TikTok Shop account prior to the Shop Integration process.
Fast OnboardingFor Tokopedia sellers who have just created a new TikTok Shop Account during Shop Integration process, TikTok Business Center (TTBC) account and Advertiser ID are automatically created and linked. Therefore, sellers can start creating ads from TikTok Ads Manager. These accounts can be accessed using their TikTok Shop account credentials.
Account BindingFor Tokopedia sellers who have linked Tokopedia account to an existing TikTok Shop account, sellers need to check whether they have a TTBC account and Advertiser ID, and whether these accounts are linked to the TikTok Shop Account sellers have just bound.

Link Shop Account, Business Center and Advertiser ID

Via Seller Center

1. Log in to the Seller Center. On the Shop Ads tab choose Get Started or Manage Account to connect sellers' preferred TikTok Business Center (TTBC) account.

If no TTBC is identified, click +Create Account, or login to TTBC and link TikTok Shop account from TTBC. Please see section via TikTok Business Center.

2. On Ad Account info, click Create Account: A new TTBC account and Advertiser ID will be automatically created or click Connect Account: to connect to existing Advertiser ID. Click Confirm.

If sellers have an existing Advertiser ID, find the Advertiser ID by logging in to TikTok Ads Manager. Click on the button with username at the top right corner and all linked accounts will appear (the Advertiser identification number has a 19-digit standard format).

3. If sellers choose to Create Account, TTBC account will be created and connected to their TikTok Shop. Sellers can connect their TikTok Shop to only one TTBC and more than one Advertiser ID at any given time.

4. If sellers choose to connect more than a single Advertiser ID to their Shop, set one as primary ad account. Primary Ad Account is an ad account whose reporting appears on the Ads Dashboard in your Shop Ads tab.

5. Link your TikTok account as an ad delivery identity. For sellers who have linked the official account with the shop and authorized the ads permission, they might not see the Link TikTok Account module during the onboarding flow.

Via TikTok Business Center

(recommended if sellers have different teams managing multiple shops and ads)

1. Create TTBC: How to set up TikTok Business Center. TTBC is a one-stop business hub that ensures smooth collaboration between different teams or organizations by centralizing asset management and permission allocation.
2. Link ShopTokopedia to TTBC: How to connect a ShopTokopedia to a Business Center
3. Link Advertiser ID to TTBC: How to create ad accounts in Business Center

Set Ads Billing and Payment

For the complete payment options and guidance to manage payment and billing, visit Supported Payment Methods

FAQ

1. Who can access Tokopedia Product Shopping Ads on TTAM?
   1. Existing sellers that already have shops on both platforms and have complete shop integration process
   2. Existing sellers that only have shops on Tokopedia need to create a new TikTok Shop account, complete the shop integration process and create a new TTAM account.
2. When is this feature available for sellers?
3. Is there any training available specifically for Tokopedia advertisers using TTAM?
   • Learn how to create Tokopedia Product Shopping Ads here.
   • Learn some best practices for Product Shopping Ads here.
4. What will happen to my existing TopAds campaigns?

Once sellers activate Tokopedia Product Shopping Ads on TikTok Ads Manager for the first time, their active TopAds Product Ads (Iklan Produk), TopAds Shop Ads (Iklan Toko) and Tokopedia Display Network (TDN) in Tokopedia Seller Center will be deactivated. This means the sellers will no longer be able to manage or make changes to existing campaigns in Tokopedia Seller Center. Historical performance data will be available to download. Learn more here.

5. What happens to sellers' ads credit in Tokopedia if they have activated Product Shopping Ads in TTAM?

Refund options will become available at Tokopedia Seller Center when sellers have activated product ads on TTAM. Learn more here.

6. What should sellers do if they have a problem with Shop and Ads Integration?
   • For Shop Integration related issues, please contact TikTok Shop Contact Us.
   • For Ads Integration related issues, please contact the help center through one of these channels:
     • Tokopedia Customer Care, please contact Tokopedia Help.
     • Tokopedia & Shop Seller Center

Log in to Seller Center. On the bottom left, select Help Center > Select Ticket Log > Contact Us > Select Topic: Ads - Custom Shop Ads - Product Shopping Ads, and by mentioning "Tokopedia Product Shopping Ads"

• Tiktok Ads Manager

Log in to TTAM. On the top right, select (?) > Customer Support > Submit Ticket > eCommerce & Partner Integration > Shopping Ads, and explain the issues by mentioning "Tokopedia Product Shopping Ads"

• TikTok Business Center

Log in to TTBC. On the top right, select (?) > Advertiser Support > eCommerce & Partner Integration > Shopping Ads, and explain the issues by mentioning "Tokopedia Product Shopping Ads"