ShopTokopedia values our customers' trust. Misleading product promotions lead to negative reviews and cause buyers to lose trust in the Seller, Creator and ShopTokopedia. As such, we do not allow misleading claims about a product's functions or effects.To increase customer transparency, claims should be truthful, accurate, and supported by scientific evidence. You must also comply with local laws and regulations when promoting cosmetics products.

How can I avoid misleading claims when promoting makeup products?

We allow Creators to promote makeup products with temporary effects. Identify the product and state clearly that the effect is temporary using descriptions such as:

"Conceal, cover, hide, blur, disguise, shade, camouflage, contouring, color-correcting".

• "This powder conceals my scars."
• "Instantly cover wrinkles with this concealer."
• "This lipstick turns lips pink in a few seconds."

How can I avoid misleading claims when sharing my personal experiences with the product?

We allow Creators to share their genuine personal experiences using products. Communicate this clearly by using first person pronouns such as:

"I used the product"

"This helped me"

"I used this on my face".

Do not make claims or share testimonials on behalf of others as viewers are unable to verify them.

"One of my buyers used this and cured his acne"