This article gives you a brief overview of what Brands Crazy Deal is and how you can track the performance of this program through a supporting analytics page of each called Brands Crazy Deal Analytics.
Understanding the program performance is crucial for sellers to evaluate how this program has benefited your overall shop performance.

What are Brands Crazy Deals?

Brands Crazy Deals are strategic initiatives designed to provide participating sellers with access to premium benefits, including exclusive vouchers, enhanced visibility, and subsidies for qualifying orders. Participation in the program is upon meeting specific eligibility criteria. Please reach out to your AM for more details.
Two key compelling advantages from participating in Brands Crazy Deals

1. Participating products experience significant traffic growth, as Brands Crazy Deal products receive prominent placement across various touchpoints, expanding their reach to a broader customer base.
2. In theory, Brands Crazy Deal products demonstrate higher conversion rates, as their attractive pricing and promotional positioning make them particularly appealing to potential buyers.

Where to Access Brands Crazy Deal Analytics?

Navigate to: Data Compass > Marketing > Program and click on Brands Crazy Deal tab
Brands Crazy Deal Analytics dashboard is only visible for 2 scenarios;

• You have products scheduled for the upcoming Brands Crazy Deal
• You have products scheduled for Brands Crazy Deal in the last 28 days.

Please note, all screenshots provided in this guide are for illustrative purposes only, and the data displayed is not real.

How to Analyse Program Performance?

Understand your key metrics

The key metrics section reports the program performance contributing to your shop's total performance. Please note that the data here is from the day before viewing.

Understand product insights to seize the opportunity

2.1 Analyze specific product

By default, the data is for all product categories. Adjust the "Select Product Category" filter, which is available from Level 1 to Level 3 at the filter above of Key metrics, to get a specific product performance as well as program service fee.
The product list will respond to the selection with product ID and SKU details

2.2 Register more products

The seller has scheduled products for future Brands Crazy Deals or in the last 30 days will be able to click on "Register more product" to take action on the Campaign list page.

Analyse a selected time period

When evaluating your Key data performance, you can select the time period from the date filter based on

• Last 7 Days
• Last 28 days
• Week
• Month

Please note that the data available for selection is up to the last 28 days with scheduled products until the day before viewing only.

Compare metric performances

What's more, you can also select 2 metrics for comparison and easily view it on the trend chart below. This allows you to analyse the various fluctuations in metrics throughout the period selected.

FAQ

1. Why does my Brands Crazy Deal Analytics show 0 value?

Brands Crazy Deal Analytics dashboard is only visible for 2 scenarios;

• You have products scheduled for the upcoming Brands Crazy Deal
• You have products scheduled for Brands Crazy Deal in the last 28 days.

Otherwise, you will see a banner with Brands Crazy Deals success stories to learn from and "Click to register", which will lead you to the registration page.

3. How can I join Brands Crazy Deal Program?

If you have yet to join Brands Crazy Deals, you will see a banner with seller success stories to learn from and "Click to register", which will lead you to the registration page.