Swift Accelerator Program (SAP) : All-in-One Solution for Sales Optimization

02/12/2026

This article provides an overview of the Swift Accelerator Program (SAP), an all-in-one sales service solution designed to help TikTok Shop by Tokopedia sellers optimize store performance.

The program supports promotional strategies, creator and affiliate collaborations, advertising management, and sales campaigns to increase GMV and improve operational efficiency.

Note: The SAP program can be registered through Seller Center and applies to both TikTok Shop by Tokopedia and Tokopedia platforms. Sellers who complete the registration will be able to enjoy SAP services across both platforms.

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Have questions? Would you like our team to contact you for further explanation? Please fill out the following questionnaire!

Hello sellers! 👋

Do you want to increase your sales without having to manage ads, affiliates, campaigns & promotions manually on your own?

Swift Accelerator Program (SAP) is here to help your store grow faster with high efficienty & data-driven sales strategies which will be optimized directly by TikTok Shop by Tokopedia professional team.

✨ Key Features of SAP

Creator & affiliate collaborations for short videos and live streaming
Traffic and advertising support for new and best-selling products
Campaign management & subsidy vouchers
Price & product competitiveness optimization
Multi-channel traffic support (search, live, video)

What is Swift Accelerator Program (SAP)?

Swift Accelerator Program (SAP) is a sales service program designed to help sellers manage their sales and promotional activities while maximizing their store’s growth potential on TikTok Shop by Tokopedia.

The strategies implemented to optimize store performance include:

Creator & Affiliate Collaboration

Affiliate content management for short videos and live streaming, including creator matchmaking, pitching, and additional affiliate commission bonuses

Traffic & Ads Support

Traffic support for new, potential, and best-selling products using GMV Max, while optimizing multi-channel traffic to increase store visitors.

Campaign & Subsidy Vouchers

SAP provides subsidy vouchers to maintain competitive pricing, along with routine campaign management and participation in S-level campaigns.

Role of SAP vs. Seller

What are the benefits of the Swift Accelerator Program (SAP)?

By joining Swift Accelerator Program (SAP), sellers only need to manage basic store operations such as order fulfillment, customer service, inventory management, and pricing. SAP handles sales-related activities, including promotions (vouchers/subsidies), campaign execution, affiliate management, and advertising.

This program is especially suitable for MSME sellers on TikTok Shop by Tokopedia who may still face challenges in optimizing sales performance. SAP provides a comprehensive business solution to support seller growth while reducing the operational burden of complex sales and marketing activities.

SAP Program Service Fee

SAP program is designed to provide comprehensive support to sellers at an affordable cost. The service fee varies depending on the product category and the store’s sales tier.

The SAP program fee structure consists of the following components:

SAP Service Fee, which will be reflected through the Bonus Cashback Program and Voucher Xtra Program. Payment of the SAP Service Fee automatically includes Bonus Cashback and Voucher Xtra (XBP), Mega Discount Vouchers, advertising budget, campaign strategy, creator matchmaking, and other exclusive benefits such as subsidies, traffic enhancement, and promotional support.
Affiliate Commission Fee, Determined based on Level 2 product categories and not included in the SAP Service Fee.
Platform Fee : Platform commission, dynamic commission, and order processing fees will continue to be charged to sellers as usual in accordance with platform policies

Click the link below to view detailed SAP service fees by category:

Swift Accelerator Program Service Fees

Sample Cost Simulation

By joining SAP, sellers do not need to spend additional advertising costs, as these are already included in the SAP service fee.

How to Register to Swift Accelerator Program (SAP)?

Overall onboarding flow can be accesed in this link : Swift Accelerator Program 2026 - Onboarding FlowStep 1 : SAP Registration

Step 2 : Ads AuthorizationAfter completing registration, sellers are required to complete two stages of ads authorization to grant SAP TikTok Shop by Tokopedia access to manage advertising campaigns and provide additional traffic support.

We will send two invitation links (2.1 and 2.2). Please follow the instructions in the document to complete the authorization process.

Ads Authorization Guide : Swift Accelerator Program Ads Authorization Step by Step(For Merchant)2.1 Authorize SAP as your advertising partner

2.2 Authorize GMV Max

Note: If the first authorization step is not completed, the second step cannot proceed.

Step 3 : ApprovalAfter we receive your registration submission and the approval of both ad authorizations, our team will conduct validation and proceed with the approval process. This process will take approximately 3–5 working days for approval.

🚀 Ready to boost your store’s sales?Click now to register and join the Swift Accelerator Program (SAP), or sign up through Seller Center:

Seller Center → Marketing (Pemasaran) → Program → Swift Accelerator Program (SAP) → Daftar/RegisterLet SAP help you grow your store faster, operate more efficiently, and reach millions of buyers on TikTok Shop by Tokopedia!

Have questions? Would you like our team to contact you for further explanation? Please fill out the following questionnaire!

FAQ

Does SAP guarantee sales?

No. SAP does not guarantee sales. However, the SAP team consists of TikTok Shop by Tokopedia professionals with expertise in optimizing store performance and improving selling efficiency. At this time, we cannot provide sales commitments, targets, or guarantees but we will give support & assistance to optimize your store.

Can the service fee be negotiated?

No. The service fee is fixed and not negotiable.

I am a Tokopedia seller and want to join SAP, but my integration is not complete. What should I do?
- Completing the integration process is a primary requirement to join SAP.
- Once integration is complete, you can register for SAP using the provided link to activate sales services across both platforms.
Can I skip the ads authorization steps?

SAP service fee already includes advertising costs. For optimal results, sellers are required to complete both authorization steps.

Why can’t I find the Swift Accelerator Program in my Program section?

SAP is currently available only to selected sellers who receive invitations. If you do not see SAP in the Program list, please refresh the page periodically.

Can sellers include only selected products in SAP?

SAP operates at the shop level, meaning all listed products in the store will automatically follow the SAP fee mechanism. If certain products have margins that cannot support the service fee, sellers may adjust their pricing accordingly.

Who determines the selling price?

Selling prices are fully determined by the seller. Sellers can set prices based on their expected margins and the applicable service fees.

After joining SAP, can sellers still manage ads, campaigns, or affiliates?

Once enrolled, ads, campaigns, and affiliate settings will be optimized by SAP based on industry data and best practices. Sellers are not advised to modify these settings to avoid unintended issues.