Hi, Seller!
Imagine this, your potential audience is scrolling through TikTok when they stumble upon a fun or impressive short video you made.
While they’re watching, a product link pops up in the video, perfectly aligned with the content and tailored to their interests. The product image looks great, the price fits their budget, and with just a tap, they can buy it instantly, without leaving the app.
That’s what Video Shopping Ads on TikTok are all about. This innovative ad format combines creativity with a seamless shopping experience that today’s social media users absolutely love.
So, if you’re a seller on platforms like TikTok Shop by Tokopedia, it’s time to consider using Video Shopping Ads to skyrocket your sales and business profits.

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What Are Video Shopping Ads?

Video Shopping Ads are TikTok’s advertising feature that allows your product links to appear directly in short videos. When users click the link, they’re taken straight to the purchase page without leaving TikTok.
Unlike regular ads, Video Shopping Ads blend naturally with TikTok’s content, appearing seamlessly on the For You Page (FYP), Shop Tab, and even the Search Bar.
This is a game-changer because people enjoy shopping experiences that are smooth, entertaining, and hassle-free. With Video Shopping Ads, you’re not just reaching potential audiences who love scrolling TikTok, you’re targeting users who are ready to shop when something grabs their attention.

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Benefits of Video Shopping Ads

If you’re serious about boosting sales, Video Shopping Ads are the way to go. Here’s why:

1. Increased Product Visibility

Wondering how to get your products in front of the right audience? TikTok has the answer.
TikTok’s smart algorithm automatically recommends content to users based on their interests. This means when you advertise with Video Shopping Ads, your products appear to the people who are most likely to care about them.
Simply put, TikTok does the heavy lifting by maximizing your product’s exposure to the right audience, saving you time and effort.

2. Better Audience Engagement

Ever wonder why people spend hours scrolling on TikTok? It’s because the short videos are incredibly engaging. Video Shopping Ads leverage this strength to capture your audience’s attention.
With interactive, fun, and relevant short videos, users are more likely to watch until the end. That’s what makes Video Shopping Ads more than just a promotion tool, they have the power to make users click your product, check the details, and eventually make a purchase.

3. Seamless Shopping Experience

Video Shopping Ads simplify the buying process. Users can click on a product featured in your video and go straight to the purchase page without leaving TikTok.
TikTok calls this a seamless shopping experience. The smooth, quick process eliminates hesitation because users don’t have to switch apps or open a browser. The result? Higher conversion rates because the shopping journey is fast and effortless.

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How to Use Video Shopping Ads

Excited to try Video Shopping Ads? Here’s how to get started step by step:

1. Create an Account on TikTok Ads Manager

This is your control hub for managing all your advertising campaigns.

2. Upload Your Products

Add your products to TikTok Ads Manager. Make sure all product details—like the name, description, price, and eye-catching images—are complete and appealing.

3. Create Creative Videos

Shoot engaging and relevant videos. For example, showcase how to use your product or tell a relatable story that connects with your audience.

4. Link the Video to Your Product Catalog

Once your video is ready, link it to the products in your catalog. You can do this by selecting the Video Shopping Ads feature in TikTok Ads Manager.

5. Use Targeting Features

Reach the right audience by using targeting options. You can filter by age, gender, interests, location, and even shopping habits.

6. Set Your Budget and Schedule

Decide on your daily budget and ad duration. TikTok is flexible, so you can start small to test the waters.

7. Monitor and Analyze Performance

Track how your Video Shopping Ads perform. Use this data to evaluate and refine your future campaigns.
While the steps might seem long, you’ll get the hang of it with practice. Stay patient and persistent, success will follow!

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Best Practices for Video Shopping Ads

To make sure your ads stand out and get clicks instead of just scrolling past, here are a few tips to follow:

1. Eye Catching Visuals Are Key

TikTok users decide in seconds whether a video is worth watching. So, ensure your visuals are high-quality and engaging enough to make them stop scrolling.
Use bright colors, smooth transitions, and visuals that align with your product.

2. Add a Clear Call to Action (CTA)

Your ad’s main goal is conversion. Don’t leave your audience wondering what to do next after watching your video.
Include CTAs like “Shop Now,” “Click for More Info,” “Check the Details,” or “Don’t Miss Out.” These prompts guide viewers to take immediate action.

3. Highlight Your Unique Selling Point (USP)

TikTok users love fresh and unique content. Make sure your audience knows what makes your product special (its USP). Whether it’s competitive pricing, top-notch quality, or a unique feature, highlight it clearly in your video.

4. Experiment with Different Video Formats

Try various styles, concepts, and formats for your ads. Testing is key to finding what resonates most with your audience and drives the highest sales.

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Start using Video Shopping Ads on TikTok today! Create your best content, upload your products to the catalog, and let TikTok do the rest. With the right approach, you can boost sales, increase engagement, and grow your business faster than ever.