Tiktok Shop Academy

Data Compass Overview: Monitor and Optimize Your Business with Confidence

10/09/2025

Hi, Seller!
Ever wondered how your shop is really performing on TikTok Shop by Tokopedia? With Data Compass, you can stop guessing and start making data-driven decisions that actually grow your business.
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What is Data Compass?

Data Compass is your all-in-one analytics dashboard in TikTok Shop by Tokopedia. It gives you real-time, comprehensive insights across every key part of your business — from orders and traffic to conversion, customer behavior, and content performance.
You can use it to:
  • 📈 Monitor store health and growth trends
  • 🛒 Analyze product and order performance
  • 🎥 Review LIVE and short video impact
  • 🎯 Optimize your marketing and sales strategy
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Why Use Data Compass?

Benefit
Description
✅ Real-time dataMake decisions based on live updates from your shop activity
✅ Visual dashboardEasy-to-read charts and metrics to understand your performance
✅ End-to-end trackingTrack everything from traffic to transaction and conversion
✅ Improve content & salesGet insights to boost LIVE, short videos, and promotion effectiveness
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Where to Find Data Compass

To access it:
  1. Go to Seller Center
  2. Click Data Compass on the main navigation
  3. Choose from the available categories:
    • Store Overview
    • Orders & Conversion
    • Traffic Sources
    • Content Performance (LIVE, short video)
    • Buyer Demographics
📌 Make sure you're logged in as a seller to view your personalized data.		image
Read full guide Data Compass > read here image

Track Overall Shop Growth

If your sales are stagnant, Data Compass can help you identify weak spots in Assortment, Content, and Empowerment (ACE).
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Start with:
  • ✅ Check the Growth Insights Dashboard to monitor overall sales trends
  • ✅ Follow the recommended actions to optimize weak areas (e.g., expand product variety, adjust pricing strategy)

Analyze Content Performance: Short Video & LIVE

If your short video or LIVE content isn’t converting, use these key metrics to spot what’s missing and how to fix it:
Metric
Meaning
Common Issue
Optimization Tips
ImpressionsHow many people see your contentLow impressions = low reachUse trending keywords in titles, descriptions & hashtags. Use the Keyword Tool to pick high-performing keywords
ERR% (Enter Room Rate)How many people enter your LIVE after seeing itPeople see but don’t click LIVEUse urgent cover titles like “Only 10 Left!” or “Flash Sale LIVE Now”
CTR (Click-Through Rate)Are viewers engaging with your content?Unattractive thumbnails, hooks, or captionsTry bolder thumbnails, stronger headlines, and clearer CTAs (e.g., “Watch Now”)
CO% (Conversion Rate)Are viewers actually buying?Product pitch not persuasiveImprove images, descriptions, and use discounts/vouchers to trigger urgency
📌Pro Tip: Use Data Compass Inspiration TabBenchmark your performance vs. top sellers. If they have higher CTR, ERR%, or CO%, study what kind of titles, visuals, or formats they use—and try it on your own content!
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Your Daily Checklist with Data Compass

  • Check top underperforming content using filters
  • Compare performance before and after a promo
  • Use audience insights before launching LIVE
  • Export weekly data for team sync-up
  • Set one focus metric per week (e.g., CTR) and test changes
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🎯 Make smarter decisions, not just faster ones.
Go to Seller Center > Data Compass and start turning insights into growth—only on TikTok Shop by Tokopedia.
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