Data Compass Overview: Monitor and Optimize Your Business with Confidence

12/29/2024

Hi, Seller!

Ever wondered how your shop is really performing on TikTok Shop by Tokopedia? With Data Compass, you can stop guessing and start making data-driven decisions that actually grow your business.

What is Data Compass?

Data Compass is your all-in-one analytics dashboard in TikTok Shop by Tokopedia. It gives you real-time, comprehensive insights across every key part of your business — from orders and traffic to conversion, customer behavior, and content performance.

You can use it to:

📈 Monitor store health and growth trends
🛒 Analyze product and order performance

🎥 Review LIVE and short video impact
🎯 Optimize your marketing and sales strategy

Why Use Data Compass?

Benefit	Description
✅ Real-time data	Make decisions based on live updates from your shop activity
✅ Visual dashboard	Easy-to-read charts and metrics to understand your performance
✅ End-to-end tracking	Track everything from traffic to transaction and conversion
✅ Improve content & sales	Get insights to boost LIVE, short videos, and promotion effectiveness

Where to Find Data Compass

To access it:

Go to Seller Center
Click Data Compass on the main navigation
Choose from the available categories:
- Store Overview
- Orders & Conversion
- Traffic Sources
- Content Performance (LIVE, short video)
- Buyer Demographics

📌 Make sure you're logged in as a seller to view your personalized data.

Read full guide Data Compass > read here

Track Overall Shop Growth

If your sales are stagnant, Data Compass can help you identify weak spots in Assortment, Content, and Empowerment (ACE).

Start with:

✅ Check the Growth Insights Dashboard to monitor overall sales trends
✅ Follow the recommended actions to optimize weak areas (e.g., expand product variety, adjust pricing strategy)

Analyze Content Performance: Short Video & LIVE

If your short video or LIVE content isn’t converting, use these key metrics to spot what’s missing and how to fix it:

Metric	Meaning	Common Issue	Optimization Tips
Impressions	How many people see your content	Low impressions = low reach	Use trending keywords in titles, descriptions & hashtags. Use the Keyword Tool to pick high-performing keywords
ERR% (Enter Room Rate)	How many people enter your LIVE after seeing it	People see but don’t click LIVE	Use urgent cover titles like “Only 10 Left!” or “Flash Sale LIVE Now”
CTR (Click-Through Rate)	Are viewers engaging with your content?	Unattractive thumbnails, hooks, or captions	Try bolder thumbnails, stronger headlines, and clearer CTAs (e.g., “Watch Now”)
CO% (Conversion Rate)	Are viewers actually buying?	Product pitch not persuasive	Improve images, descriptions, and use discounts/vouchers to trigger urgency

📌Pro Tip: Use Data Compass Inspiration TabBenchmark your performance vs. top sellers. If they have higher CTR, ERR%, or CO%, study what kind of titles, visuals, or formats they use—and try it on your own content!