Hi, Seller!
Which do you think is more appealing? A ready-to-eat food advertisement appearing during lunchtime when stomachs are rumbling, or a similar ad appearing at 3 AM when you're clearly sleeping?
The answer is, of course, the ad appearing during lunchtime. That's the importance of scheduling advertisements, or ad scheduling, at the right time—when your audience is truly active and ready to engage.
Can you imagine the impact? Audiences don't just see your ads but can also take immediate action. Interested in learning more about aligning ads with audience activities? Let's explore the complete review!

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What is Ads Scheduling?

In general terms, ad scheduling means the process of setting times to display an advertisement. But here, our discussion focuses more on the Ads Scheduling feature available in TikTok Shop by Tokopedia.
Ads scheduling is a feature that allows you to determine when your ads will appear. This way, you have full control to ensure ads appear at times most relevant to audience activities.
For example, based on TikTok Shop by Tokopedia's Data Insight, if you know your audience is active in the morning before starting work, you can display ads from 6 to 8 AM.

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Why Use Ads Scheduling?

Using ads scheduling will provide many benefits for your ads, such as making them more effective, targeted, and budget-efficient. You want that, right? So, let's find out the benefits of using the Ads Scheduling feature!

1. Increase Ad Visibility During Peak Times

When placing ads, you surely hope your ads can be easily seen by audiences, right? One way to achieve this is by displaying them during peak times—when your audience is most active on social media.

2. Budget Efficient

If your ads run continuously, regardless of whether your audience is active or not, your budget will automatically inflate. With ads scheduling, this doesn't need to happen.
You can focus your ads only during specific hours, so advertising expenses will be more controlled. And the advertising budget can be well-allocated to times that truly produce results.

3. Align with Audience Behavior

Every audience has different activity patterns. Office workers, for instance, are usually active in the morning and evening. While young people from Gen Z are more often online at night.
Ad scheduling helps you align ad display times with each audience's habits. The results? Higher interaction and greater conversion opportunities.

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How to Set Up Ad Scheduling

Setting up ad scheduling isn't just about choosing ad display times. It's also about how to develop strategies based on accurate data. Therefore, let's follow these steps to set up Ads Scheduling for effective ad results.

1. Clear Objectives

Not all ads have the same function and purpose. So before setting display schedules, you must first know what objectives you want to achieve with your ads.
Do you want to raise brand awareness? Or increase sales during specific times? With clear objectives, you can determine the most relevant display times.
Example: If you're selling skincare products and your goal is to increase sales, your audience might be more active and ready to check out at night before they sleep.

2. Use Data Insights

Next step, utilize data insights in the TikTok Ads Manager feature. Check when (days and hours) your audience is most active, then use this as a reference for scheduling ads.
If you're just starting and don't have any data insights yet, try using insights from your business social media accounts. Notice when your posts get lots of interactions like likes, comments, or shares.

3. Set Schedules

After getting data insights, it's time to execute! Start setting specific ad schedules according to your data. Remember, focus on hours and days when your audience is active online.
Pro Tips: Avoid displaying ads during empty hours, such as when audiences are sleeping or busy with other activities.

4. Monitor and Adjust Regularly

This is the most often forgotten part—monitoring! Don't just set schedules and then walk away. Keep monitoring your ad performance regularly.
Make adjustments if necessary. Audience behavior can change at any time, so don't be lazy to update!

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Best Practices for Using Ads Scheduling

If you truly use the Ads Scheduling feature correctly, it's possible this will bring financial benefits to your store! Well, to optimize results further, here are some tips you can apply!

1. Schedule Ads During High Conversion Times

There's a trend in the online business world that you can utilize for scheduling ads: special times for massive promotions, like National Online Shopping Day, Black Friday, or Mega Sales.
Many buyers wait for these moments to shop because of the many discounts. Therefore, these times are the best for displaying your ads.

2. Increase Frequency at Important Moments

Your store surely has important moments, like LIVE sessions or new product launches. Increase your ad displays during these moments to attract more audience attention.

3. Use Time Distribution Strategy

This time distribution strategy shouldn't be missed. Because with this method, your advertising budget becomes more effective.
Allocate larger budgets to prime time hours. You can also adjust to times when audiences are active. And don't display ads during quiet hours.

4. Audience Segmentation

Don't assume all audiences have the same habits. So perform audience segmentation before displaying ads. This way, you can schedule ads according to your audience's habits.

5. Use Automation Tools

If you don't have enough time to manage ad schedules manually, you can utilize ad automation tools like GMV Max and LIVE GMV Max. These tools will help you display ads at the right time automatically.

6. Evaluate Performance Regularly

Online audience behavior can change quickly, especially when certain trends emerge. To keep ads on track, conduct regular evaluations so your ad display schedule stays relevant.

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Common Scenarios for Ad Scheduling

The main key to ad scheduling is displaying ads when audiences are active. When exactly? To find accurate data about this, you can find it in the TikTok Ads Manager feature.
Additionally, you can also refer to these ad scheduling scenarios:

• Travel Hours: Display ads when audiences are traveling from home to office or vice versa, namely morning and afternoon. Most people usually scroll social media while traveling, especially on public transportation.
• Shopping Festivals: Ad scheduling can be done during events like National Online Shopping Day, 12.12, or Black Friday. During these moments, audiences will actively shop to chase massive discounts.
• Weekends: Weekends are relaxing times when audiences more frequently browse products in online stores. Utilize this time to display ads for them.

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Ad scheduling isn't just an additional feature but part of a strategy that can make advertising campaigns run effectively. By understanding audience habits, analyzing data, and continuously evaluating performance, you can display ads at the right time.
Therefore, don't hesitate to use the Ads Scheduling feature starting now and experience its impact on your online store!