Tiktok Shop Academy

Guide to Choosing Music for TikTok E-Commerce Short Videos

02/12/2025

Hi, Seller!
Using the right music in your short videos can help boost performance—but it must follow TikTok’s copyright and commercial usage policies. This guide explains how to safely choose music and avoid content takedowns or muted audio.
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Why Music Selection Matters for E-Commerce Videos

Using copyrighted music without permission can:
  • Mute your video or reduce visibility
  • Get your content flagged or removed
  • Violate platform rules and affect account health
That’s why it’s important to choose from approved music libraries and always run a copyright check before publishing.
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Always Use Music from the Right Library

There are two music libraries on TikTok:
Title Shown
Type
Can It Be Used for Business?
Commercial MusicCML (Commercial Music Library)✅ Yes (for e-commerce or product content)
MusicGML (General Music Library)❌ No (not for business use)
📌Tip: If your video includes a product, affiliate, price, or promo—always use Commercial Music only.
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How to Use the Right Music Safely

Choose Music from the Commercial Music Library (CML)

Open the TikTok video editor and tap Add Sound. Search for music with the label Commercial Sounds.
Ops Tips:
  • You can use “CML” music for promo videos, product showcases, campaign ads, etc.
  • Avoid using viral “trend sounds” if they are from the general library (GML).

Run the Copyright Check Before Posting

Before publishing, turn on Video Sound Copyright Check in:
Creator tools → Publishing settings → Video sound copyright check (toggle ON)
You can also run the check manually after editing.
Ops Tips:
  • This check takes ~15 seconds and can save you from having muted videos.
  • You can continue editing while the check runs in the background.
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Upload and Recheck the Final Video

After editing, upload your video. TikTok will:
  • Analyze the audio
  • Notify if any copyright violation is found
  • Give you the option to replace the music
Ops Tips:
  • If the system flags your audio, replace it with one from the CML.
  • Do not publish the video unless it passes the check.
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Music Usage Mistakes That Can Get Your Video Muted

Avoid these common errors when selecting music for your e-commerce short videos—especially if you're showcasing products, running promotions, or posting affiliate content.
❌ Mistake
🔍 What Happens
✅ What You Should Do
Using viral music from GML (General Music Library)Your video may get muted, hidden, or restricted for business useAlways choose sounds labeled Commercial Music from the CML
Skipping the copyright checkCopyright issues may arise after posting, leading to takedown or muteRun a copyright check before publishing every video
Reposting personal content with musicMusic used in personal content may not be licensed for businessRecreate the video in business mode and pick music from CML
Promoting products or affiliate links using GML musicContent may get flagged as violating platform policiesUse Commercial Music when there’s any commercial element
Ignoring TikTok's music rules for adsYour ads might be rejected or underperformingFollow TikTok’s official music for ads guidelines
Ops Tip: If your video contains product, price, promotion, or affiliate links—it counts as commercial. Stick to CML to stay safe!
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Ready to Publish Safely?Choose your music from the Commercial Music Library, run a copyright check, and publish with confidence.
Music can enhance your video—but only if it’s used the right way.
Play it safe, stay compliant, and let the content shine!
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