Tiktok Shop Academy

Price Calculator: Set the Right Selling Price to Maximize Your Profit

10/09/2025

Hi, Seller!
Struggling to set your product prices? The Price Calculator in TikTok Shop by Tokopedia helps you determine an ideal selling price by simulating your costs and desired profit. No more guesswork—just smart pricing backed by data!
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Why Use Price Calculator?

Setting the right price is crucial to stay competitive and profitable. With this tool, you can:
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Practical Tips to Use the Price Calculator

Use these ops tips to get more value from the tool:

✅ Start with Your Real Costs

  • Add actual product cost (include packaging, inbound shipping if needed)
  • Include operational overhead as % (10% is typical baseline for small to medium businesses)
  • Don’t forget ads & affiliate costs if you're actively using them
💡 Pro Tip: If you're working with affiliates or using GMV Max, test multiple commission % and ad spend values to find your sweet spot.

✅ Use It Before Applying to Campaigns

  • Campaigns often include voucher subsidies (e.g., 5–20%)
  • The calculator helps you check if promo pricing will still bring profit
  • Use it before submitting discounted prices to avoid post-approval regrets
💡 Sellers who skip this step often end up with negative profit during promo periods.

✅ Set a Profit Margin Goal

  • Enter your desired profit margin (e.g., 30%)
  • Let the tool reverse-calculate your minimum selling price
  • Adjust your pricing or cost inputs until you hit your target
💡 This is useful when launching bundles, free shipping promos, or high-margin categories like accessories or home goods.
Need a step-by-step guide to the full calculator flow?
Check the complete how-to article here: 👉 Price Calculator – Full Feature Guideimage

What to Avoid When Using Price Calculator

Mistake
Impact
Fix
Using only product cost without overheadProfit looks inflatedAlways include % for ops & shipping costs
Skipping voucher/commission inputsYou think you’ll earn more than you doAdd all cost layers before trusting the result
Setting selling price based on guessworkUnpredictable profitUse calculator to simulate multiple price points
Not updating data as costs changeOld results mislead future decisionsRecalculate regularly if COGS or ads budget shifts
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Use It Before You Publish or PromoteBefore launching a new product or campaign, test your pricing assumptions:
✅ Enter real product & ops costs
✅ Add expected platform fees (ads, voucher, affiliate)
✅ Set target profit % or reverse from selling price
✅ Adjust until the net profit feels sustainable
Access this tool in Seller Center > Product Tools > Price Calculator
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