Tiktok Shop Academy

Product Card Performance: Monitor & Optimize Your Product Visibility

10/09/2025

Hi Seller!
Product Cards are more than just visuals—they're your digital storefront. This guide will help you understand what Product Cards are, how they attract traffic, and how to analyze their performance effectively using Data Compass.
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What Is a Product Card?

A Product Card displays the main data and content about each of your products, including the title, price, images, and description. But more importantly, it also shows performance metrics such as impressions, clicks, and conversions.
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Why Check Your Product Card Data?

Checking your Product Card regularly helps you:
Objective
Reason
🎯 Identify traffic sourcesKnow where buyers are coming from (search, showcase, etc.)
🚀 Optimize product rankingDiscover top-performing products by views or GMV
🛠 Improve product contentAdjust titles, images, or descriptions based on real data
This isn’t just a dashboard—it’s your decision-making tool to increase exposure and sales.
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How to Check Product Card Performance

Access the Performance Dashboard

Go to Seller Center → Click Data & Statistics → Select the Product Performance tab.
Ops Tip: Use date filters to match your campaign period or new product launches.
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Analyze Product Traffic

  • Click Traffic Status to view impressions, viewers, clicks, and GMV for each product.
  • Use the Detail button to view the traffic breakdown by channel.
Ops Tips:
  • Low search traffic? Try updating product titles using high-intent keywords.
  • High viewer count but low click rate? Improve thumbnail or product image.
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Check Product Ranking and Detail Metrics

  • Navigate to the Product Card List tab.
  • View product rankings by GMV, clicks, or impressions.
  • Click View Product Card Details to review title, image, and conversion impact.
Ops Tips:
  • Prioritize top-ranked products for promotions or campaigns.
  • Use low-performing products as test cases for content A/B testing.
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What Sellers Often Miss When Analyzing Product Card

Many sellers use Product Card data but don’t make the most of it. Below are common mistakes, their consequences, and actionable ways to solve them:
❌ Mistake
🔍 What Happens
✅ What to Do Instead
Only focusing on GMVYou miss early indicators like impressions or CTR, and can’t spot underperforming contentCheck impressions, CTR, and GMV together to see the full funnel
Ignoring low click-through rateHigh impressions but low clicks = your content isn’t attractiveImprove product image, thumbnail, or title to boost CTR
Not reviewing traffic sourceYou don’t know which channel (Search, LIVE, Ads, Showcase) brings the most trafficUse Traffic Source tab to identify high-performing entry points
Using same content for all productsYou assume what works for one product works for allCustomize title, image, and description based on product type and category behavior
Never testing content changesYou stick with the same setup even when performance dropsRun weekly A/B tests on visuals or keywords and track CTR improvement
Not filtering by date rangeYou can’t identify seasonal or campaign-driven changesAlways apply date filters to match promotional periods or recent changes
Ignoring mid- or low-ranked productsYou focus only on top sellers, missing growth opportunitiesUse ranking tab to find rising products with high CTR but low GMV, and promote them
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Ready to Start?Check your Product Card data today and find small changes that drive big impact. Remember, top performance isn’t about selling the cheapest—it’s about selling smarter.
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