Optimize Targeting in Shopping Ads

Your Shop Page: How Buyers See Your Brand

02/12/2025

Hi, Seller!

Your Shop Page is the digital storefront of your brand on TikTok Shop by Tokopedia. It’s the first place buyers visit to learn about you, explore your products, and decide whether to trust your store. A well-designed Shop Page builds credibility, attracts attention, and increases your chances of turning visitors into loyal customers.

Why Your Store Page Matters

A well-maintained Store Page helps you:

What Buyers See on Your Store Page

When a buyer clicks on your shop name, they’re directed to your Store Page. Here’s what they will find:

Section	What Buyers See	Why It Matters
Store Logo & Name	Your brand identity	Creates first impression & recognition
Store Banner	Cover image at the top	Visual branding, promotions, seasonal campaigns
Store Description	Short text about your shop	Explains product focus & unique value
Store Rating	Average score from buyers	Key trust factor
Reviews	Buyer feedback & experiences	Social proof that influences new buyers
Product Listings	Organized SKUs	Easy browsing & discovery

Ops Tip: Treat your Store Page like a landing page—make sure every element represents your brand clearly.

Tips to Design an Attractive Shop Page

For detailed step-by-step setup, check the .

Meanwhile, here are some practical tips to make your Shop Page more engaging:

Area	Tips	Why It Matters
Branding	Use a high-resolution logo Update banner for every big campaign (9.9, 11.11, Ramadan)	Builds a professional identity and attracts buyer trust
Product Organization	Group items into collections (New Arrivals, Bestsellers, Discounts) Put high-converting SKUs at the top rows	Makes browsing easier and guides buyers to key products
Add Promotion	Highlight storewide discounts or bundles Pin products with active promotions in showcases	Encourages buyers to purchase faster and improves conversion
Content	Add short videos and LIVE replays Show how products are used in real life	Creates authenticity and keeps buyers engaged

Ops Tip: Treat your Shop Page like a store window—the more updated and appealing it looks, the more buyers will stop, explore, and purchase.

Mistakes to Avoid on Your Shop Page

Mistake	Impact	Fix
Leaving store description empty or too generic	Buyers don’t understand what your shop sells	Write a short, specific intro (e.g., “Affordable daily wear for women”)
Using blurry or low-quality logo/banner	Makes your shop look unprofessional and unreliable	Upload high-resolution visuals that reflect your brand
Not updating store banner during campaigns	Store looks inactive or outdated	Refresh banners for big events (9.9, 11.11, Ramadan)
Disorganized product showcases	Buyers struggle to browse and may leave quickly	Organize products into collections (New Arrivals, Bestsellers, Discounts)
Ignoring reviews and ratings	Buyers lose trust if feedback isn’t acknowledged	Respond politely to both positive and negative reviews

Try It Today!Your Shop Page is how buyers see your brand. Keep it professional, organized, and engaging—and always refresh banners, showcases, and content to build trust and boost sales. Full setup steps:

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