Hi, Sellers!
There’s nothing more disappointing than seeing your LIVE streaming session go quiet. And when it does get busy, only a few people actually check out.
You’ve probably thought, “Why isn’t it working out, even though I’ve put in so much effort?” You’ve set up lighting, displayed products attractively, and even offered discounts and giveaways.
Don’t worry, there’s a solution to this! LIVE GMV Max is an automatic ad tool that can increase traffic and maximize your revenue while you’re streaming live. Let’s dive into why this feature is a must-try for you!

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What is LIVE GMV Max?

LIVE GMV Max is an automatic advertising tool that uses smart algorithms to ensure your ads reach the audience most likely to checkout.
Using this feature will allow your LIVE streaming session to reach a wider audience, increasing traffic and revenue for your store.
This tool is super user-friendly, even if you’re using automated ads for the first time. Setting up ads takes just a few clicks, and the system works automatically to maximize traffic and sales.

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Benefits of LIVE GMV Max

You might be wondering, what are the benefits of using LIVE GMV Max other than its ability to run ads automatically? Here’s a detailed explanation of the benefits of LIVE GMV Max!

1. Higher Revenue

Every seller on TikTok Shop by Tokopedia wants higher revenue from their LIVE streaming sessions, right? LIVE GMV Max can boost your Gross Merchandise Value (GMV), which is the total revenue from each LIVE session.
LIVE GMV Max’s advanced algorithms will target the right audience and ensure your ads only show products and LIVE sessions with the best potential.

2. Easy and Practical Setup

Not everyone has the time or skills to set up complicated ads. Luckily, LIVE GMV Max is the perfect solution for you without the headache of managing ads.
Setting up your LIVE GMV Max campaign is super easy and practical. Here’s how to do it:

• Log into the Seller Center on TikTok Shop by Tokopedia > select the “Ads” menu, usually found on the main dashboard.
• Choose the LIVE GMV Max option from the available ad campaigns. This is typically focused on ads directly connected to your live stream.
• Click “Create New Campaign” to start setting up your ad.
• Name your campaign, set start and end dates, and choose your budget.
• Select the products you want to promote during the LIVE session. Make sure the products are relevant to your audience and the stream’s theme.
• Activate the automatic settings for the campaign. LIVE GMV Max will optimize your ads to run effectively and reach your target audience.
• You can specify the target audience, though this will mostly be handled automatically based on viewer interaction.
• Once everything is set, click “Start Campaign,” and let the system work automatically to ensure your campaign runs optimally.

3. Targeted Audience

One of the biggest challenges for sellers is reaching an audience that’s actually interested in their products. LIVE GMV Max ensures your ads are shown to people most likely to be interested in what you’re selling.
For example, if you’re selling skincare products, LIVE GMV Max will target audiences actively searching for skincare products, so your ads will be on point.

4. Real-Time Optimization

LIVE GMV Max can monitor your campaign in real-time. If something isn’t working as well as expected, the system will make adjustments.
For instance, if you’re running an ad campaign for gadgets, and the system detects that an audience aged 18-25 isn’t converting well, it will shift to a more promising target group.
This optimization happens continuously in real-time, keeping the campaign up-to-date and performing at its best. Pretty cool, right?

5. Maximal ROI: Ads That Pay Off

When you invest in ads, you obviously don’t want to lose money, right? LIVE GMV Max ensures your ad budget is well-spent.
At the same time, the system monitors the campaign’s performance and adjusts the strategy in real-time.
The result? More efficient ads, higher revenue, and a great Return on Investment (ROI). Simply put, LIVE GMV Max makes sure your ad investment pays off.

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How Does LIVE GMV Max Work?

So, how exactly does LIVE GMV Max work? This feature has an automatic system that takes the hassle out of managing your ads. Here’s how it works in simple terms:

1. Allocating Traffic to High-Performing LIVE Sessions

LIVE GMV Max is very smart. Its system can automatically analyze which LIVE sessions perform the best.
If you have multiple LIVE sessions scheduled, LIVE GMV Max will prioritize directing traffic to the sessions with the best performance.
For example, if your first LIVE session in the morning has high engagement, the system will focus on driving more relevant audience members to that session.
This makes your ad budget more efficient since it’s targeted correctly, and you can ride the wave of a busy LIVE session without lifting a finger.

2. Leveraging Existing TikTok Shop by Tokopedia Assets

You don’t need to create new ad materials from scratch! LIVE GMV Max uses all the assets already available in your TikTok Shop by Tokopedia account, like product catalogs, descriptions, pricing, and promotional photos or videos.
LIVE GMV Max automatically pulls these product details to create relevant and appealing ads. This happens automatically and seamlessly without needing any intervention from you.

3. Real-Time Monitoring and Optimization

Once your ads are live, LIVE GMV Max’s job isn’t done. The system will continue to monitor ad performance in real time.
If anything isn’t working, such as targeting the wrong audience or having too high a cost per click (CPC), the system will adjust things on the fly.
This ensures that your ad campaign runs efficiently and maximally without manual adjustments. As a result, your sales can increase, and your ROI will be higher, as your ad budget is used more effectively.

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Best Practices for LIVE GMV Max

LIVE GMV Max works automatically to give you solid ad performance. However, to make your ads even more successful, here are some important tips to follow:

1. Schedule Your Ads Properly

To make sure your campaign runs optimally, schedule your ads to match the timing of your LIVE session. Plan ahead to ensure your ads appear at the most effective moments during your LIVE session.

2. Use Longer Live Durations

Don’t rush to end your session! Aim for at least a 2-hour LIVE session. A longer duration gives your ads time to reach more potential viewers and increases the chances they’ll stick around for a while.

3. Choose an Engaging and Interactive Host

An energetic and communicative host can keep the audience engaged, creating a lively atmosphere. It’s best to choose a host who is good at explaining product details, is attractive, and frequently involves the audience.

4. Highlight Best-Selling Products

Focus on your most popular products. This is important for increasing sales because people tend to trust popular products with positive reviews.
LIVE GMV Max isn’t just about increasing traffic; it’s also about optimizing your revenue during LIVE sessions.

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With its automatic features, easy setup, and real-time monitoring, LIVE GMV Max is the automatic ad solution for anyone who wants to succeed in the world of live streaming. So, what are you waiting for? Start using LIVE GMV Max today!