Hi, Seller!
Setting the right price on TikTok Shop by Tokopedia isn’t just about putting a number on your product. A competitive pricing strategy—especially when combined with Price Bidding—can attract new buyers, increase conversions, and help you win in a fast-changing marketplace.

Leverage Price Bidding to Boost Your Sales

The key strategy is using Price Bidding features to monitor and adjust your prices in real time.
Trigger → Action → Outcome:

• Trigger: Data shows your product price is less competitive than the market.
• Action: Use Price Diagnosis to identify the price gap, then join Price Bidding programs if your category supports it.
• Outcome: Your prices align with market trends, buyers feel confident, and checkout likelihood increases.

Benefit of Using Price Bidding Feature

How to Apply Price Bidding Effectively

Follow these steps to make your prices competitive and appealing:

Avoid These Price Bidding Pitfalls

Even with Price Bidding, sellers sometimes make decisions that hurt profits or weaken their competitive edge. Here are the most common mistakes to watch out for—and how to fix them before they impact your sales.

Take Your First Step Today!

Open your Price Diagnosis in Seller Center today and check the recommendations. Apply at least one Price Bidding adjustment and monitor the results over the next 7 days. Remember, competitive pricing isn’t about being the cheapest—it’s about being the smartest.